Agency Relations
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The Future of Agency Relationships: Insight from Forrester
Chris Stutzman, Principal Analyst, Forrester Research, shared his thoughts on how client/agency relationships must evolve in the future.
Wall Street's View: U.S. Advertising Agencies
Michael Nathanson, managing director, equity research, Americas, Nomura Securities International, Inc., discussed the 2011 revenue outlook for agencies.
Wall Street's View: U.S. Advertising Agencies
Michael Nathanson, managing director, equity research, Americas, Nomura Securities International, Inc., discussed the 2011 revenue outlook for agencies.
18 Questions to Ask When Interviewing a Prospective Agency
This list of questions provides marketers with a good starting point when they are ready to conduct in-person interviews during an agency search.
Best Practices for Managing Agencies for Integrated Campaigns
A panel of industry experts from Accenture, Rust-Oleum Corporation, United Airlines, and Northwestern University shared their experiences and perspectives on agency management.
Frito-Lay: The Resurgence of an Icon
Justin Lambeth, vice president, marketing, Frito Lay, and Jill Nykoliation, president, Juniper Park, shared a case study highlighting how the brand and agency worked together to utilize a rich understanding of their consumer for the challenge of creating a successful new brand icon.
Frito-Lay: The Resurgence of an Icon
Justin Lambeth, vice president, marketing, Frito Lay, and Jill Nykoliation, president, Juniper Park, shared a case study highlighting how the brand and agency worked together to utilize a rich understanding of their consumer for the challenge of creating a successful new brand icon.
How to Get the Most from Your Agency
John Birmingham, chief marketing officer, DeVry University, and Kelly Twohig, executive vice president/digital managing director, Starcom USA, shared their best practices on developing successful integrated marketing programs and discussed how to get the most from your agency.
How to Get the Most from Your Agency
John Birmingham, chief marketing officer, DeVry University, and Kelly Twohig, executive vice president/digital managing director, Starcom USA, shared their best practices on developing successful integrated marketing programs and discussed how to get the most from your agency.
Walk with Walgreens: A Case Study in Agency Collaboration
In collaboration with her agency partners, Christine Kubisztal, manager, media strategy and services, Walgreen Company, shared a case study and the brand’s best practices in managing agencies to develop effective integrated campaigns.
Walk with Walgreens: A Case Study in Agency Collaboration
In collaboration with her agency partners, Christine Kubisztal, manager, media strategy and services, Walgreen Company, shared a case study and the brand’s best practices in managing agencies to develop effective integrated campaigns.
10 Things I Hate About You
At the 2011 ANA Advertising Financial Management Conference, marketers, agencies, and procurement professionals were asked to share what they like least about working together.
Embracing Cost Controls and Thriving
Jeff Gabel, chief creative officer and managing partner, Partners + Napier, discussed Kodak's Supplier Quality Process certification program and his agency's participation in it.
Audit Your Agencies and Have Them Thank You for It!
Industry experts provided details on the benefits of a collaborative and integrated auditing approach with a drill down into the nuts and bolts of conducting such a review highlighted by a case study from Allergan, Inc.
Audit Your Agencies and Have Them Thank You for It!
Industry experts provided details on the benefits of a collaborative and integrated auditing approach with a drill down into the nuts and bolts of conducting such a review highlighted by a case study from Allergan, Inc.
Audit Your Agencies and Have Them Thank You for It!
Industry experts provided details on the benefits of a collaborative and integrated auditing approach.
Building Efficiencies into Global Campaign Implementation
Ken Epstein, director of advertising, Electronic Arts (EA), and Kevin Freedman, CEO, Freedman International Inc., demonstrated how EA was able to drive savings and efficiencies in the implementation of its global advertising campaigns.
Building Efficiencies into Global Campaign Implementation
Ken Epstein, director of advertising, Electronic Arts (EA), and Kevin Freedman, CEO, Freedman International Inc., demonstrated how EA was able to drive savings and efficiencies in the implementation of its global advertising campaigns.
1-on-1 with John Wren
In this candid, one-on-one conversation, John Wren, president and CEO, Omnicom, and Bob Liodice, president and CEO, ANA, discussed topics including the future of the agency holding company, the impact of digital marketing, new methods of agency compensation, and more.
How to Secure the Right Agency Model for Your Company
Bruno Gralpois, head of Relationship Marketing & CRM, Clearwire Corporation, and chair, ANA Agency Relations Committee, West Coast Chapter, drew upon highlights from his book, Agency Mania, to provide methods and best practices for finding the right agency model for organizations.
