Agency Relations
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Choosing the Right Partner
Brett Colbert, CPO, MDC Partners, discussed how shopping for agencies on the basis of price alone may be a big mistake and how the most important thing is for clients to find an agency that is the perfect fit.
Walmart: Every Cart Tells a Story Across Multiple Channels
Greg Warren, vice president, creative marketing, Walmart, and Sydney Norton, senior vice president, group managing director, The Martin Agency, shared the behind-the-scenes story of how the world's largest retailer catapulted the cart from the store aisles to the center of Walmart's marketing campaign.
PowerPresentation: Q4 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q4 Member Benchmarking survey. Topics covered in this survey include sponsorship/event marketing, shopper marketing, agency relations and marketing financial management/procurement.
Prudential: Integrating Your In-House and Outside Agency
Ann Billock, co-founder and managing partner, Ark Advisors, LLC; Alison Lazarro, VP, head of Client Services, Prudential Advertising; and Colin McConnell, VP head of Marketing and Global Marketing Communications, Prudential Advertising, described how Prudential's internal agency partnered with Droga5 to reinvigorate the brand.
Research Report: Q4 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. Topics covered in this survey include sponsorship/event marketing, shopper marketing, agency relations and marketing financial management/procurement.
Wall Street’s View of Madison Avenue: What’s Ahead in 2012
Michael Nathanson, Nomura Securities International, Inc., shared his insights on the financial health of the publicly traded holding companies Havas, IPG, Omnicom, Publicis, and WPP.
Wall Street’s View of Madison Avenue: What’s Ahead in 2012
Michael Nathanson, Nomura Securities International, Inc., shared his insights on the financial health of the publicly traded holding companies Havas, IPG, Omnicom, Publicis, and WPP.
Avidan Strategies: Client/Agency Relationships Survey
Avi Dan, founder and president, Avidan Strategies, LLC, highlighted findings from a recent study fielded among senior marketers and procurement executives in order to establish a benchmark regarding the overall level of satisfaction clients are finding with their agencies and the resulting increase in agency reviews.
Avidan Strategies: Client/Agency Relationships Survey
Avi Dan, founder and president, Avidan Strategies, LLC, highlighted findings from a recent study fielded among senior marketers and procurement executives in order to establish a benchmark regarding the overall level of satisfaction clients are finding with their agencies and the resulting increase in agency reviews.
Integrated Marketing — Barriers and Opportunities
Jacinta Girmscheid, market research manager, ANA, and Julie Koewler, senior director, Global Advertising, Accenture, and ANA Integrated Marketing Committee Chair, discussed the highlights of an ANA survey on integrated marketing and discussed best practices that can be implemented to elevate the quality of integrated marketing programs.
Integrated Marketing — Barriers and Opportunities
Jacinta Girmscheid, market research manager, ANA, and Julie Koewler, senior director, Global Advertising, Accenture, and ANA Integrated Marketing Committee Chair, discussed the highlights of an ANA survey on integrated marketing and discussed best practices that can be implemented to elevate the quality of integrated marketing programs.
Win-Win Results: Working Effectively with Your Public Relations Firms
Kathy Cripps, president, Council of Public Relations Firms, and Anthony Viceroy, global president and CFO, Porter Novelli, discussed the importance of having a strong working relationship between a brand and its public relations firm.
Win-Win Results: Working Effectively with Your Public Relations Firms
Kathy Cripps, president, Council of Public Relations Firms, and Anthony Viceroy, global president and CFO, Porter Novelli, discussed the importance of having a strong working relationship between a brand and its public relations firm.
Win-Win Results: Working Effectively with Your Public Relations Firms
Kathy Cripps, president, Council of Public Relations Firms, and Anthony Viceroy, global president and CFO, Porter Novelli, discussed the importance of having a strong working relationship between a brand and its public relations firm.
Agency Trading Desks Demystified
A new ANA white paper brings to light the essentials of an emerging audience purchasing model. While trading desks have been around for about four years, little has been done to educate the marketing community about their potential benefits.
Marketing Financial Management and Procurement: Challenges and Best Practices
This Insight Brief looks at ways to improve the marketing-finance connection and how to achieve advertising excellence through procurement. ANA survey results are shared, as well as a case study from Kraft.
How to Foster Creativity and Innovation
Ted Royer, executive creative director, Droga5, discussed the work Droga5 has done with Puma and Prudential in this presentation.
Guidelines for Agency Search
Eve Reiter, vice president, Marketing Category Management and Agency Relations, American Express Company, and chair of the ANA Agency Relations Committee, discussed best practices that can help marketers, their procurement teams, and agencies go through an effective search and selection process to create better working relationships.
Guidelines for Agency Search
Eve Reiter, vice president, Marketing Category Management and Agency Relations, American Express Company, and chair of the ANA Agency Relations Committee, discussed best practices that can help marketers, their procurement teams, and agencies go through an effective search and selection process to create better working relationships.
Johnson & Johnson's Agency Holding Company Model
Tara Ennis, marketing procurement director, Johnson & Johnson, and Mark O'Brien, president, North America, DDB Worldwide, discussed Johnson & Johnson’s unique holding company model with Omnicom called Constellation.
