Brand Building
Customer Experience and Communication Management: The Art of Building Enduring Customer Bonds
This white paper from Merkle shares 10 tips for creating content that will help brands connect better with consumers.
Can Brand Awareness Generate Measureable ROI?
According to this article by the Lenskold Group, awareness is an important metric to measure as it can be a major barrier when trying to influence purchase decisions.
Celebrate Corporate Social Responsibility Success Through Brand Equity
James Gregory, CEO and founder, CoreBrand, discussed how marketers can begin to measure the impact of their corporate social responsibility efforts.
Global Culture Shock in Social Media
Elliot Polak, founder and CEO, Textappeal, discussed social media watch outs for global brands.
Customer Centricity Propels USAA to Leader in Customer Loyalty
A. Charles Thomas, VP Research & Analytics, USAA Corporate Services, discussed how USAA has transformed their corporate strategy to customer centricity by utilizing their data warehouse and leveraging customer evaluations.
Global Agency Compensation Trends and Practices
David Beals, president and chief executive officer, R3:JLB, and Greg Paull, principal, R3:JLB, unveiled the findings from the ANA’s 2012 Global Agency Compensation Survey.
Global Agency Compensation Trends and Practices
David Beals, president and chief executive officer, R3:JLB, and Greg Paull, principal, R3:JLB, unveiled the findings from the ANA’s 2012 Global Agency Compensation Survey.
Rethinking Global Marketing: The New Global Marketing Mindset
Freddie Laker, vice president, global marketing strategy, SapientNitro, discussed why marketers must adopt a new mindset and described how digital marketing platforms can deliver solutions in a rapidly globalizing industry.
2012 ANA Advertising and Financial Management Conference Economic Keynote: Growth in a Volatile World
John Swadener, director, marketing transformation practice, PricewaterhouseCoopers, LLP, and Larry Cristini, associate director, corporate advisory services, Eurasia group, PricewaterhouseCoopers, LLP, discussed where the global economic growth will come from over the next few years.
2012 ANA Advertising and Financial Management Conference Economic Keynote: Growth in a Volatile World
John Swadener, director, marketing transformation practice, PricewaterhouseCoopers, LLP, and Larry Cristini, associate director, corporate advisory services, Eurasia group, PricewaterhouseCoopers, LLP, discussed where the global economic growth will come from over the next few years.
2012 ANA Advertising and Financial Management Conference Economic Keynote: Growth in a Volatile World
John Swadener, director, marketing transformation practice, PricewaterhouseCoopers, LLP, and Larry Cristini, associate director, corporate advisory services, Eurasia group, PricewaterhouseCoopers, LLP, discussed where the global economic growth will come from over the next few years.
Five Tips for Making the Most of Local Websites
When trying to launch or improve a national brand’s local marketing efforts, it’s important to put a local website in place first.
Local Websites: Driving Sales Growth for National Brands
According to Balihoo, having a local presence online is now imperative for national brands to ensure that the consumer can find their resellers at the local level.
The Local Web
This white paper from Balihoo explores why national brands may be falling short when it comes to local marketing, despite the fact that local marketing is a critical component of national success.
USG Corporation Case Study: The Weight Has Been Lifted
Tanya Earley, director, channel and field marketing, USG Corporation, shared a case study on a recent b-to-b campaign, "The Weight Has Been Lifted,” aimed at introducing and enticing trial of a new lightweight wallboard.
USG Corporation Case Study: The Weight Has Been Lifted
Tanya Earley, director, channel and field marketing, USG Corporation, shared a case study on a recent b-to-b campaign, "The Weight Has Been Lifted,” aimed at introducing and enticing trial of a new lightweight wallboard.
Keller Fay Group: Why Real Relationships Rule in a Digital Marketplace
Ed Keller, chief executive office, Keller Fay Group and author of The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, provided a preview of key insights from his forthcoming book (publication date May 22, 2012) which was based on over six years of research on how brands build social connections both online and offline and case studies of leading brands.
TurboTax: Social Care
Christine Morrison, head of social media for TurboTax, Intuit Inc., shared an overview of the social media strategies that TurboTax used to drive sales and provide customer service during this year’s tax season.
TurboTax: Social Care
Christine Morrison, head of social media for TurboTax, Intuit Inc., shared an overview of the social media strategies that TurboTax used to drive sales and provide customer service during this year’s tax season.
Gatorade G Series Fit: An Integrated Marketing Launch
Andrea Fairchild, vice president, brand marketing, Gatorade, discussed the launch of the G Series Fit product line by Gatorade.
