Brand Building

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Millennials and Their Music

In this presentation, Elliot Lum, vice president at Columbia Records Creative Agency, shared analysis from a Sony Music behavioral study on how marketers can more effectively target Millennials through music.

Mobile Academy

The Limkokwing Mobile Academy is a free educational platform that was designed on a mobile platform so anyone in the world could access materials via a smartphone.

Night Owls Tour

Vodafone reached a young, urban audience in Germany through a series of nightclub events that turned attendees into social influencers.

Pixel

An interactive multi-screen installation allowed Google to showcase its new Chromebook Pixel product in a creative way.

Project Imaginat10n

Canon creates its own film festival and offers consumers the chance to sit in the director’s chair.

Ray-Ban at SXSW

To engage consumers, Ray-Ban turned to the power of music by delivering an exclusive event at SXSW with Boiler Room, one of the most cutting-edge, live-streaming music platforms.

Real Beauty Sketches

Dove used sketches to help women realize just how beautiful they are while also making real beauty a global topic of discussion.

Revolutionizing Campaign Performance with Fractional Contribution

Vanguard used a new digital metrics tool, Fractional Contribution, to measure and optimize its digital campaign performance.

Sims Social

Lowe’s partnered with a popular Facebook game in order to highlight product benefits of its revolutionary web-based loyalty program.

Smart-Fencing

Samsung launched the first global smart-fencing mobile campaign to drive in-store trial of a new product aimed at tech enthusiasts.

Swedish Wraps

McDonald’s in Sweden added a gaming feature to its mobile app that increased both McWrap sales and foot traffic to restaurants.

Tasty Additions

Dannon released a series of holiday recipes to position its Oikos Greek Yogurt as a cooking ingredient as well as a healthy snack.

Ted. The Impossible Hero.

To generate buzz for Ted, Universal Studies International went rogue by creating head-turning interest on social media.

The 4 to 9ers

Subway launched a successful branded entertainment series on Hulu aimed at Millennials.

The Purchase Loop

Laura Salant, director of research at About.com, identified the six types of consumer behaviors that form a web-like path to purchase, and shared how brands can leverage these insights by category.

Thinking Big

Fidelity partnered with The Atlantic for a native advertising campaign featuring engaging videos about Fidelity’s four themes of innovation: water, personalized medicine, big data, and biotech.

True Survival

HBO created a mobile game based on its hit series True Blood to renew enthusiasm for the show’s upcoming sixth season.

Warm Up to Winter

To support its new credit card product, Scotiabank created a campaign that encouraged Canadians to travel in winter through editorial integrations and branded video content.

World’s Most Stolen Pen

Paper Mate increased its share of market with an integrated, tongue-in-cheek campaign to discourage office pen theft.

Yelping Our Way to the Official Hotel of Summer

Choice Hotels partnered with review site Yelp and developed a digital tool to help consumers design their ideal summer road trip, which could include a Choice Hotel on any route they chose.

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