Ozyegin University developed a location-based app to aid in its recruitment of Turkey’s brightest students.
O2, the U.K.’s biggest mobile carrier, extended the successful Priority customer loyalty platform by creating Priority Moments for Small Businesses.
Kuwait Petroleum Italia Spa launched the “Gioca lo Scontrino” campaign to encourage drivers to refuel at Q8Easy gas stations.
Allstate developed an app that allowed users to submit insurance claims via smartphone.
The launch of Rdio, a new digital music streaming service, incorporated cross-mobile integration to reach audiophiles on the go as a way to “own mobile music discovery.”
The release of the iPad mini gave Buick a prime reason to be the first in line to advertise on the revolutionary device with its new automobile, the Buick Verano Turbo.
Royal Caribbean paired a brochure for its newest ship with a mobile app that unlocked a virtual sailing experience to generate bookings and awareness among prospective customers and key influencers.
Samsung created a unique proprietary technology that allowed consumers in India to compare their existing phones with the new Galaxy Grand while surfing the mobile Internet.
Samsung created a mobile destination site that allowed users to test the S-Pen, a stylus that accompanies its Note II mobile phone, before purchasing it.
The Share Centre financial trading organization created a full-featured mobile app for customers to securely buy and sell shares from a mobile device while remaining compatible with its desktop trading site.
Coca-Cola Japan created commemorative bottles and mobile playlists to celebrate each year Coca-Cola has been sold in Japan and build a deeper connection with consumers.
Knorr Soup, a Unilever Brand, wanted to increase consumption in South Africa, so it launched a simple text message-based campaign to connect with low- and middle-income moms.
Sprint partnered with Pring, a social network in Pakistan, to promote a street cricket competition and connect with consumers under the age of 30.
In order to increase sales among women in Sweden, Gillette Venus launched an Instagram-centric campaign that gave participants the chance to win a trip to Miami.
Excella, a popular cooking oil brand in South Africa, used a mobile sweepstakes competition for the first time to build a database of consumers to talk to and to increase sales.
Getty Images cleaned up its image and got innovative with a brand-new patent-pending technology to “feed” its customers relevant images.
TIM-4G launched the “Pick&Win” campaign to encourage customer loyalty and differentiate 4G services from those offered by traditional retailers.
To promote the movie Madagascar 3: Europe’s Most Wanted among children and their families, in-context advertising was placed in the popular Talking Tom and Talking Tom 2 apps.
Getting kids to brush their teeth isn’t easy, so the National German Center for Health Information made a fun app to help them enjoy their healthy habit.
Turkcell, the largest cell phone company in Turkey, created a rich media ad for tablets to promotes its platinum membership program.