Brand Building
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Kraft Macaroni & Cheese: You Know You Love It
Chris Miles, senior director, advertising, Kraft Foods North America, and Noelle O'Mara, senior brand manager, Kraft Foods North America, discussed Kraft’s decision to create a new branding campaign for Kraft Macaroni & Cheese.
Kraft Macaroni & Cheese: You Know You Love It
Chris Miles, senior director, advertising, Kraft Foods North America, and Noelle O'Mara, senior brand manager, Kraft Foods North America, discussed Kraft’s decision to create a new branding campaign for Kraft Macaroni & Cheese.
Ancestry.com Brings Families Together Through Social Media
Nick Cifuentes, director, global social media, Ancestry.com, discussed their focus on incorporating social media into the brand's overall marketing mix, as well as their approach to social media measurement and return on investment (ROI).
Ancestry.com Brings Families Together Through Social Media
Nick Cifuentes, director, global social media, Ancestry.com, discussed their focus on incorporating social media into the brand's overall marketing mix, as well as their approach to social media measurement and return on investment (ROI).
Audi of America: The Value of Talk
Loren Angelo, general manager, brand marketing, Audi of America, and Lucy Farey-Jones, partner and head of strategy, Venables, Bell & Partners, discussed the value of talk as Audi has successfully folded their social media platforms into their large brand campaigns.
Audi of America: The Value of Talk
Loren Angelo, general manager, brand marketing, Audi of America, and Lucy Farey-Jones, partner and head of strategy, Venables, Bell & Partners, discussed the value of talk as Audi has successfully folded their social media platforms into their large brand campaigns.
Digital Beer Advertising in Canada
According to Kantar Media, during the first three quarters of 2011, $54.4 million was spent on CPG Internet display advertising in Canada. Beer dominated the CPG beverage category in Canada, accounting for 52% of the digital beverage ad spend.
Arby’s Case Study: ‘New Old School’ Marketing
Bob Kraut, senior vice president, marketing and advertising, Arby's Restaurant Group, Inc., discussed Arby’s multi-screen “good mood food” campaign, which has reinvigorated the brand.
Arby’s Case Study: ‘New Old School’ Marketing
Bob Kraut, senior vice president, marketing and advertising, Arby's Restaurant Group, Inc., discussed Arby’s multi-screen “good mood food” campaign, which has reinvigorated the brand.
Brand Building: What's Your Brand's Reason for Being?
Featuring case studies from 3M, AT&T, and Seattle’s Best Coffee, this ANA Insight Brief addresses brand building, management, and protection in an interconnected world.
TerraCycle: Getting Creative with Garbage
Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.
TerraCycle: Getting Creative with Garbage
Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.
TerraCycle: Getting Creative with Garbage
Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.
Crayola Creativity: Our Cause, Our Culture
In this presentation, Crayola discussed how they understand and articulate their brand identity using integrated marketing in a way that compels change in internal culture and consumer communication.
Crayola Creativity: Our Cause, Our Culture
Sharon Hartley, EVP U.S. marketing and sales, and Vicki Lozano, VP, marketing, at Crayola, discussed how the brand leverages the creative minds of children to develop innovative products that have resulted in continued strong growth.
Crayola Creativity: Our Cause, Our Culture
Sharon Hartley, EVP U.S. marketing and sales, and Vicki Lozano, VP, marketing, at Crayola, discussed how the brand leverages the creative minds of children to develop innovative products that have resulted in continued strong growth.
Green Production: On Set Waste Diversion and Environmental Initiatives
Representatives from EcoSet Consulting, LLC and Target Corporation discussed how companies can reduce the amount of waste they produce on television commercial productions.
Green Production: On Set Waste Diversion and Environmental Initiatives
Representatives from EcoSet Consulting, LLC and Target Corporation discussed how companies can reduce the amount of waste they produce on television commercial productions.
It's England Time
MillerCoors relies on marketing pro Andy England to build market share while leveraging the brewer's unique stable of brands. England shares best practices for guiding the brand forward and discusses a partnership with the National Hockey League.
Marketers’ No. 1 Missed Opportunity
Research recently conducted by Ipsos for Condé Nast Ideactive identified significant, and often overlooked, areas conducive to consumer engagement at pre- and post-purchase points. How best to engage consumers’ emotions depends on what device they’re using and where they are in the purchasing journey.
