Brand Building
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Green Production: On Set Waste Diversion and Environmental Initiatives
Representatives from EcoSet Consulting, LLC and Target Corporation discussed how companies can reduce the amount of waste they produce on television commercial productions.
Green Production: On Set Waste Diversion and Environmental Initiatives
Representatives from EcoSet Consulting, LLC and Target Corporation discussed how companies can reduce the amount of waste they produce on television commercial productions.
It's England Time
MillerCoors relies on marketing pro Andy England to build market share while leveraging the brewer's unique stable of brands. England shares best practices for guiding the brand forward and discusses a partnership with the National Hockey League.
Marketers’ No. 1 Missed Opportunity
Research recently conducted by Ipsos for Condé Nast Ideactive identified significant, and often overlooked, areas conducive to consumer engagement at pre- and post-purchase points. How best to engage consumers’ emotions depends on what device they’re using and where they are in the purchasing journey.
Social Media in Context, Part Two
Global social network usage, e-commerce on social networking sites, and social networking for healthcare brands are some of the topics examined in this report from Kantar.
Case Study: Macy’s Winter Beach Party Woos Millennials
Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.
Case Study: Macy’s Winter Beach Party Woos Millennials
Robin Reibel, group vice president, Macy's, and Jean McLaren, executive vice president, MARC USA, described how Macy's staged a winter spring break promotion to connect with Millennials, an elusive and coveted demographic.
The Eight Habits of Highly Creative Marketers
Abbey Klaassen, editor, Advertising Age, and Ann-Christine Diaz, editor, Creativity-online.com, shared tips for cultivating creativity.
Social Media in Context, Part One
This report from Kantar explores new trends impacting social media, challenges in measuring social media, and the explosive growth of social networking in China.
Starcom Norway: Kaizers Orchestra Case Study
In this video Starcom Norway highlights a successful case study on their creative approach to distributing digital content for the Norwegian band Kaizers Orchestra.
What’s Your Story? Building Brand Relationships across Paid, Owned and Earned Media
Yahoo! and BBDO offer a new model for helping brands in more effectively leveraging the art of storytelling to better connect with consumers across paid, owned and earned media.
How DreamWorks Marries Creativity and Technology to Drive Success
Susan Spencer, head of national promotions and marketing services, DreamWorks Animation, and Jennifer Rooney, editor, CMO Network, Forbes, discussed how DreamWorks pairs creativity and technology to drive success.
Seattle’s Best Coffee Gets Creative with Social Media
Robson Grieve, president, Creature; Tom Yorton, chief executive officer, Second City Communications, Inc.; and a team of improv actors demonstrated how Seattle’s Best Coffee used a 24-hour live comedy show to introduce a new product line and build its Facebook community.
Seattle’s Best Coffee Gets Creative with Social Media
Robson Grieve, president, Creature; Tom Yorton, chief executive officer, Second City Communications, Inc.; and a team of improv actors demonstrated how Seattle’s Best Coffee used a 24-hour live comedy show to introduce a new product line and build its Facebook community.
Seattle’s Best Coffee Gets Creative with Social Media
Robson Grieve, president, Creature; Tom Yorton, chief executive officer, Second City Communications, Inc.; and a team of improv actors demonstrated how Seattle’s Best Coffee used a 24-hour live comedy show to introduce a new product line and build its Facebook community.
A New Era of Financial Services
Discover how the Bank of America is communicating in a challenging environment. The brand focuses on communicating not merely what it does but what it stands for and also conveys what all its stakeholders are demanding: a purpose-driven brand.
Building Winning Brands in a Radically Transparent World
John Marshall, Senior Partner, Director Brand Strategy, Lippincott, provided strategies for building strong brands through connections, story, experiences, and truth, as well as discussed tips for effectively reaching the future generation of consumers.
How to Protect Your Brand
Jonathan Copulsky, principal, Deloitte Consulting LLP, and author of the book Brand Resilience, discussed seven steps to help you achieve brand resilience and protect your brand from internal and external threats.
BP Tops Off Sponsorship Portfolio with New Local Ties
BP America is now using sponsorships to help improve consumer engagement on the local level, according to IEG.
Colgate-Palmolive Case Study: The Colgate Wisp
Scott Campbell, general manager, integrated marketing communications, Colgate-Palmolive, Mindel Klein, director of digital marketing, Colgate-Palmolive, and Kim Canfield, media director, Colgate-Palmolive, discussed the launch of the Colgate Wisp.
