Brand Building
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Final Say: The Power of the Promoters
Earning customers’ trust is key to getting positive referrals. Understanding what drives admiration for your brand and products will enhance your ability to influence the dialogue in the social media space.
Leadership Lessons
Find out what marketers can learn from former Campbell Soup CEO Doug Conant in a Q&A session with ANA Magazine. He discusses how he worked with the brand's marketing department, the average tenure of CMOs, and risk-taking in marketing.
The Future of Marketing
Eight visionaries reveal their predictions for the industry over the next decade. They discuss everything from social to mobile to search to online video.
DuPont Creates Deeper Connections Through Integrated Campaigns
Otto Bell, creative director, OgilvyEntertainment, and Erich Parker, global director, strategic corporate communications, DuPont, discussed DuPont's new global brand campaign.
Hilton Honors Loyal Travelers with a Global Rewards Program
Jill Mohel, director of marketing, global customer marketing, Hilton Worldwide, discussed how Hilton has reenergized their Hilton HHonors loyalty program.
3M: Communicating Innovation to Employees
Dawn McGinley, director, corporate marketing and communications, 3M, and Anne Greer, manager, corporate brand, 3M, discussed how 3M used innovative techniques to reach out to their employees.
3M: Communicating Innovation to Employees (Greer)
Dawn McGinley, director, corporate marketing and communications, 3M, and Anne Greer, manager, corporate brand, 3M, discussed how 3M used innovative techniques to reach out to their employees.
3M: Communicating Innovation to Employees (McGinley)
Dawn McGinley, director, corporate marketing and communications, 3M, and Anne Greer, manager, corporate brand, 3M, discussed how 3M used innovative techniques to reach out to their employees.
Building Products and Brand with Consumer Intelligence at Nokia
Slawomir Kierner, director, head of consumer intelligence, Nokia Corporation, discussed how Nokia has transformed itself into a more consumer centric company with consumer intelligence driven product innovation and marketing strategies.
Building Products and Brand with Consumer Intelligence at Nokia
Slawomir Kierner, director, head of consumer intelligence, Nokia Corporation, discussed how Nokia has transformed itself into a more consumer centric company with consumer intelligence driven product innovation and marketing strategies.
Customer Centricity Propels USAA to Leader in Customer Loyalty
A. Charles Thomas, VP Research & Analytics, USAA Corporate Services, discussed how USAA has transformed their corporate strategy to customer centricity by utilizing their data warehouse and leveraging customer evaluations.
Innovation Revelation: A New Model for Success
Vicki Gardner, SVP, product innovation, Nielsen, shared her thoughts on how marketers can begin to predict commercial success for a new product.
Innovation Revelation: A New Model for Success
Vicki Gardner, SVP, product innovation, Nielsen, shared her thoughts on how marketers can begin to predict commercial success for a new product.
Reclaiming the Dell Brand: The Power to Do More
Allison Dew, Executive Director of Social Media, Community & Insights, Dell, Inc., discussed how Dell embarked on a multifaceted data-driven research initiative to uncover and clearly define Dell's core values and to better understand customer perceptions and needs.
The Fuzzy Front End of Innovation
Andria Long, VP, innovation & strategy, Sara Lee North America Retail and Foodservice, shared tips for building a successful innovation strategy.
The Fuzzy Front End of Innovation
Andria Long, VP, innovation & strategy, Sara Lee North America Retail and Foodservice, shared tips for building a successful innovation strategy.
The Secret Ingredient for Marketing Magic
Michael Fanuele, chief strategy officer, Fallon, discussed the importance of building brave brands.
The Secret Ingredient for Marketing Magic
Michael Fanuele, chief strategy officer, Fallon, discussed the importance of building brave brands.
Transforming to Better Meet Customer Needs: End User Computing Solutions
Tim Peters, Vice President, CSMB End User Computing Marketing and Singapore Design Center, Dell, Inc., and Kirk Schell, Executive Director and General Manager, Business Client Product Group, Dell, Inc., discussed how Dell has evolved their approach to product marketing by utilizing deeper customer insights in order to develop better products, solutions and consumer experiences.
Transforming to Better Meet Customer Needs: End User Computing Solutions
Tim Peters, Vice President, CSMB End User Computing Marketing and Singapore Design Center, Dell, Inc., and Kirk Schell, Executive Director and General Manager, Business Client Product Group, Dell, Inc., discussed how Dell has evolved their approach to product marketing by utilizing deeper customer insights in order to develop better products, solutions and consumer experiences.
