Brand Building

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Virgin America: Marketing Unleashed

Luanne Calvert, vice president and chief marketing officer at Virgin America, discussed the carrier’s approach to digital and social throughout its marketing funnel from brand awareness, customer acquisition, engagement, measureable sales results, and customer care.

Disney: Brand Storytelling on Tumblr

Dan Reynolds, director of social media strategy at Disney Interactive Entertainment, and David Hayes, head of CANVAS at Tumblr, discussed the compelling content which brands such as Disney create as they develop a narrative and a persona that connects them to their customers.

Disney: Brand Storytelling on Tumblr — Disney Presentation

In this presentation, Dan Reynolds, director of social media strategy at Disney Interactive Entertainment, discussed the compelling content which brands such as Disney create as they develop a narrative and a persona that connects them to their customers.

Disney: Brand Storytelling on Tumblr — Tumblr Presentation

In this presentation, David Hayes, head of CANVAS at Tumblr, discussed the compelling content which brands such as Disney create as they develop a narrative and a persona that connects them to their customers.

Building Brands Through Meaningful Connections

Jessie Kernan, chief strategy officer at RAPP, discussed findings of RAPP’s fifth annual Brand DNA study, which analyzed how consumers’ values shape their relationships with brands.

Building Brands Through Meaningful Connections

In this webinar, Jessie Kernan, chief strategy officer at RAPP, discussed findings of RAPP’s fifth annual Brand DNA study, which analyzed how consumers’ values shape their relationships with brands.

Building Brands Through Meaningful Connections

In this presentation, Jessie Kernan, chief strategy officer at RAPP, discussed findings of RAPP’s fifth annual Brand DNA study, which analyzed how consumers’ values shape their relationships with brands.

Identifying Unmet Demand:The Key to Long-Term Innovation Success

Achieving a breakthrough innovation is every company's goal. This research report from Nielsen describes a three-step demand-driven approach to concept development and offers readers 12 factors for success.

Using Single-Source Data to Drive Precise, Profitable Marketing

This research report from Nielsen discussess how single-source data can be used to refine a marketing plan developed using marketing mix modeling for broad allocation decisions.

Hyundai Reaches Millennials Through Content Creation

David Matathia, director of marketing communications at Hyundai Motor America, discussed how Hyundai reached out to Millennials via music during the launch of the Veloster.

Missouri Lottery Wins with Millennials

May Scheve Reardon, executive director at the Missouri Lottery, discussed how the organization has tried to attract more Millennial customers.

Missouri Lottery Wins with Millennials

In this presentation, May Scheve Reardon, executive director at the Missouri Lottery, discussed how the organization has tried to attract more Millennial customers.

USG Corporation Case Study: The Weight Has Been Lifted

Tanya Earley, director, channel and field marketing at USG Corporation; Mike Hensley, executive vice president and managing director at gyro Chicago; Mark Joseph, senior manager, integrated marketing at USG Corporation; and Linda McGovern, vice president, global marketing at USG Corporation, discussed the award-winning B-to-B campaign, “The Weight Has Been Lifted.”

Marriott Modifies Marketing Message

Marriott Hotels wants to be less about the stay and more about the journey, encouraging people to “Travel Brilliantly.” With a new marketing campaign, the hotel chain is looking to show how it can cater to both business and leisure travelers who are sometimes one and the same at the same time.

Got Purpose? Understand How to Profit with Purpose with Multicultural Audiences

Crystal Harrell, external relations manager at Procter & Gamble, and Teneshia Jackson Warner, CEO of Egami Consulting Group, discussed how Procter & Gamble is leveraging purpose-driven marketing to reach multicultural audiences.

Got Purpose? Understand How to Profit with Purpose with Multicultural Audiences

In this presentation, Crystal Harrell, external relations manager at Procter & Gamble, and Teneshia Jackson Warner, CEO of Egami Consulting Group, discussed how Procter & Gamble is leveraging purpose-driven marketing to reach multicultural audiences.

Cultural Currency: Five Keys to Unlock Profit in Participation

Stacey Lynn Schulman, SVP, Chief Research Officer at TVB, discussed the results of a recent study on cultural currency that explores how marketers can achieve personal relevancy with consumers. She also presented five keys brands can use to build cultural currency.

Cultural Currency: Five Keys to Unlock Profit in Participation

In this webinar, Stacey Lynn Schulman, SVP, Chief Research Officer at TVB, discussed the results of a recent study on cultural currency that explores how marketers can achieve personal relevancy with consumers. She also presented five keys brands can use to build cultural currency.

Cultural Currency: Five Keys to Unlock Profit in Participation

Stacey Lynn Schulman, SVP, Chief Research Officer at TVB, discussed the results of a recent study on cultural currency that explores how marketers can achieve personal relevancy with consumers. She also presented five keys brands can use to build cultural currency.

How Killerspin Is Revolutionizing Table Tennis

Robert Blackwell, Jr., president of Killerspin LLC, discussed Killerspin’s Unplug and Play campaign as well as their partnership with the Chicago International Table Tennis Festival.

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