Brand Building
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Gatorade's Transformational Creativity
Sarah Robb O'Hagan, chief marketing officer, Gatorade, PepsiCo Inc., and Stanley Hainsworth, chairman and chief creative officer, Tether, discussed Gatorade's recent creative transformation.
Panel Discussion: Can Authenticity and Marketing Be Friends?
A panel of industry experts, Brian Hunt, senior creative director at Yahoo!, Kevin Roddy, former chief creative officer at BBH New York and chairman of The One Club, Rosemarie Ryan, co-chief executive officer of Co Collective LLC, and Steve Wax, managing partner at Campfire, discussed how creativity impacts authenticity in marketing.
TerraCycle: Getting Creative with Garbage
Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.
TerraCycle: Getting Creative with Garbage
Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.
Kimberly-Clark's U by Kotex® Campaign
Deborah Hannah, integrated marketing planning director, Kimberly-Clark Corporation, shared a case study on the U by Kotex® brand campaign.
AMEX: Reinventing Marketing for a Reinvented Charge Card
Susan Hammes, Director, American Express Global Advertising and Brand Management, and Simon Pierce, Managing Director, Ogilvy & Mather, discussed the launch of American Express' new charge card, ZYNC.
AMEX: Reinventing Marketing for a Reinvented Charge Card
Susan Hammes, Director, American Express Global Advertising and Brand Management, and Simon Pierce, Managing Director, Ogilvy & Mather, discussed the launch of American Express' new charge card, ZYNC.
Dole Food Company: "Top of the Funnel" Innovation Process
David Spare, vice president, marketing, Dole Food Company, Inc., and Marty Ordman, Vice President, Corporate Communications, Dole Food Company, Inc., shared Dole's seven-step innovation process.
Why Does It Take So Long?
Ann Batko, senior director communications and brand management at CDW, and Cathy Francque, group account director at Ogilvy & Mather Chicago, described the increasingly complex process of building a brand inside and out.
Amway: Building Business the American Way
Candace Matthews, chief marketing officer of Amway, discussed how the company’s versatile marketing strategies—centered on a culture of brand acceptance and regional sales models that blend innovation, technology, and interpersonal relationships—have led to the brand’s recent successes in emerging markets.
Amway: Building Business the American Way
Candace Matthews, chief marketing officer of Amway, discussed how the company’s versatile marketing strategies—centered on a culture of brand acceptance and regional sales models that blend innovation, technology, and interpersonal relationships—have led to the brand’s recent successes in emerging markets.
Amway: Building Business the American Way
Candace Matthews, chief marketing officer of Amway, discussed how the company’s versatile marketing strategies—centered on a culture of brand acceptance and regional sales models that blend innovation, technology, and interpersonal relationships—have led to the brand’s recent successes in emerging markets.
Darden Restaurants: Formula for Growth
John Caron, chief marketing officer, Darden Restaurants, discussed how Darden manages their six, very different brands successfully.
Darden Restaurants: Formula for Growth
John Caron, chief marketing officer, Darden Restaurants, discussed how Darden manages their six, very different brands successfully.
Darden Restaurants: Formula for Growth
John Caron, chief marketing officer, Darden Restaurants, discussed how Darden manages their six, very different brands successfully.
Coca-Cola: Serving Refreshing Innovation One Market at a Time
Joseph V. Tripodi, chief marketing and commercial officer, The Coca-Cola Company, discussed how Coca-Cola’s marketing plans are geared towards finding the place where brand love and brand value intersect.
Coca-Cola: Serving Refreshing Innovation One Market at a Time
Joseph V. Tripodi, chief marketing and commercial officer, The Coca-Cola Company, discussed how Coca-Cola’s marketing plans are geared towards finding the place where brand love and brand value intersect.
Coca-Cola: Serving Refreshing Innovation One Market at a Time
Joseph V. Tripodi, chief marketing and commercial officer, The Coca-Cola Company, discussed how Coca-Cola’s marketing plans are geared towards finding the place where brand love and brand value intersect.
Procter & Gamble: Purpose Inspired Brand Building
Marc Pritchard, global marketing officer at The Procter & Gamble Company, explained how his company is implementing purpose inspired brand building to deliver market share growth and increased sales in targeted consumer markets.
Procter & Gamble: Purpose Inspired Brand Building
Marc Pritchard, global marketing officer at The Procter & Gamble Company, explained how his company is implementing purpose inspired brand building to deliver market share growth and increased sales in targeted consumer markets.
