Brand Building
The Role of Brand in Creating Successful Integrated Marketing Campaigns
Tim Cunningham, senior partner at Lippincott, San Francisco, discussed how to leverage your brand to create deeper engagement in your integrated marketing campaigns.
Brown-Forman’s Digital Journey
Ted Hissey, senior vice president, consumer planning, innovation and global marketing services at Brown-Forman Corporation, discussed the company’s digital marketing strategy and organization. Case studies about how Brown-Forman crafted the digital identities of Jack Daniel’s and Southern Comfort were also shared.
Brown-Forman’s Digital Journey
Ted Hissey, senior vice president, consumer planning, innovation and global marketing services at Brown-Forman Corporation, discussed the company’s digital marketing strategy and organization. Case studies about how Brown-Forman crafted the digital identities of Jack Daniel’s and Southern Comfort were also shared.
B-to-C Content Marketing: 2013 Benchmarks, Budgets, and Trends for North America
In this piece the Content Marketing Institute and Marketing Profs examine how B-to-C marketers are utilizing content marketing tactics.
Decision Analyst Inc.: Positioning White Paper
This white paper from Decision Analyst Inc. highlights how marketers can utilize research methods to achieve optimal brand positioning.
Key Findings Report: 2012 Global Brand Equity Survey
This Key Findings Report includes results from the 2012 Global Brand Equity Survey. The objective of this survey was to better understand the strategy and implementation of global brand marketing efforts.
Venable LLP: An Overview of the FTC’s New and Improved Green Guides
Venable LLP provides an overview of the Federal Trade Commission (FTC)’s new and improved green guidelines in this article from The Antitrust Source.
Research Report: 2012 Global Brand Equity Survey
This Research Report includes findings from the 2012 Global Brand Equity Survey. The objective of this survey was to better understand the strategy and implementation of global brand marketing efforts.
R3: Winning at Asian Agency Management
In this recent white paper from R3 Worldwide marketers will learn about major shifts in the ways marketers are engaging with their agencies across Asia, how these shifts differ from one country to another, and what the implications of these trends are on agency-client relationships.
Local Marketing: Bringing the Message Home
Localism and targeting are more important than ever as technology is enabling marketers to have one-to-one conversations with consumers. Featuring case studies from ANA members BP, Coca-Cola, and Walmart, this Insight Brief discusses how national brands are going local. Read why local TV is more relevant than ever and why having a local social media page is essential.
The Real Role of Social Media
Author Joseph Jaffe outlined what he believes to be the real role of social media and how it fits with the physical, virtual, and digital worlds.
The Real Role of Social Media
Author Joseph Jaffe outlined what he believes to be the real role of social media and how it fits with the physical, virtual, and digital worlds.
Chicago’s Startup Community: 1871
Elisa All, founder and CEO of 30Second Mobile, Justin Massa, founder and CEO of Food Genius, Erik Severinghaus, founder and CEO of SimpleRelevance, and Kevin Willer, CEO of 1871, discussed how Chicago-based 1871, a co-working center for digital startups, helps entrepreneurs like 30Second Mobile, Food Genius, and SimpleRelevance grow their businesses.
Chicago’s Startup Community: 30Second Mobile, Food Genius, SimpleRelevance
Elisa All, founder and CEO of 30Second Mobile, Justin Massa, founder and CEO of Food Genius, Erik Severinghaus, founder and CEO of SimpleRelevance, and Kevin Willer, CEO of 1871, discussed how Chicago-based 1871, a co-working center for digital startups, helps entrepreneurs like 30Second Mobile, Food Genius, and SimpleRelevance grow their businesses.
Taking a Deep Dive into Chicago’s Startup Community
Elisa All, founder and CEO of 30Second Mobile, Justin Massa, founder and CEO of Food Genius, Erik Severinghaus, founder and CEO of SimpleRelevance, and Kevin Willer, CEO of 1871, discussed how Chicago-based 1871, a co-working center for digital startups, helps entrepreneurs like 30Second Mobile, Food Genius, and SimpleRelevance grow their businesses.
The Innovation Imperative
Joseph Jaffe, founder and partner of Evol8tion, LLC, discussed how brands can benefit from technology-based innovation and partnering with startups.
The Innovation Imperative
Joseph Jaffe, founder and partner of Evol8tion, LLC, discussed how brands can benefit from technology-based innovation and partnering with startups.
The Innovation Imperative
Joseph Jaffe, founder and partner of Evol8tion, LLC, discussed how brands can benefit from technology-based innovation and partnering with startups.
Bridging the China CSR Gap
International marketing consultancy R3 Worldwide partnered with leading Chinese sustainability consultancy SynTao on this report to provide insight on which brands are the most respected for corporate social responsibility (CSR) in China and how brands can minimize the gap between sustainability performance and CSR brand perception.
How Vail Resorts Engages Users Through a Robust Mobile and Social Strategy
David R. Mitchell, vice president, creative at SapientNitro, described Vail Resorts’ EpicMix. This online and mobile app lets skiers and riders track their activity on the slopes, upload information onto a dashboard, and share their journey across their social networks.
