DirecTV used SMS messaging in Argentina to generate 7,000 qualified leads in one day.
Starbucks, partnering with a popular check-in app and a third-party social mobile app, used cross-mobile integration to drive consumers to its stores in Eastern China.
Mazda added a mobile component to a successful campaign for the launch of the new Mazda2.
Mazda developed an interactive mobile campaign to promote the launch of the new Mazda3.
P&G staged an ad campaign that generated awareness of bullying among teen girls.
Konica Minolta used print invitations and personalized QR codes to promote the launch of its new printer line.
313@Somerset devised a way to increase foot traffic in its mall by creating a geo-targeted app for nearby consumers.
For the first presidential campaign in 7,000 years, Egyptian candidates incorporated mobile technology to reach 50 million voters for political fundraising, messaging, and mobilization.
To introduce the TV show Modern Family to audiences in Singapore, a local TV network developed an interactive mobile ad.
Samsung developed a campaign to introduce the new Omnia W to smartphone users in India.
Trade Kings created a contest centered on a text callback campaign to engage kids with its brand of lollipops.
Nestlé created a mobile app containing recipes that incorporated its food products, a product scanner, and healthy eating promotions.
Nestlé Spain developed a mobile recipe and meal-planning app to engage with consumers on issues of health and nutrition.
To raise awareness of breast cancer among Indian women and their spouses, Pond’s created a print and digital ad campaign to reach The Times of India readers.
Ford developed a multimedia campaign to promote the launch of the Ford Focus in Nigeria.
Since no two people move alike, Nike developed Fuel, a new metric that measured every day activity on a universal level, and designed a user experience as unique as the product itself.
Nokia built a mobile interactive experience to take over Australian consumers’ smartphones to demonstrate the features and functionality of its new Lumia device.
To engage moms in South Africa, where 75 percent of consumers use SMS and USSD regularly, OMO developed a mobile loyalty program to reward moms for their purchases.
Ontario Tourism created a mobile app to provide travelers to the Canadian province with more real-time information.
Orange, a U.K. telecommunications company, created an app-based game to educate consumers about its services and learn more about consumer behaviors.