Brand Building
Can’t Buy Me Like: Driving Results Through Authentic Customer Connections
Doug Levy, CEO of MEplusYOU and co-author of Can’t Buy Me Like, described how any company can navigate through the “Relationship Era” and drive results through authentic consumer connections.
Can’t Buy Me Like: Driving Results Through Authentic Customer Connections
Doug Levy, CEO of MEplusYOU and co-author of Can’t Buy Me Like, described how any company can navigate through the “Relationship Era” and drive results through authentic consumer connections.
Can’t Buy Me Like: Driving Results Through Authentic Customer Connections
Doug Levy, CEO of MEplusYOU and co-author of Can’t Buy Me Like, described how any company can navigate through the “Relationship Era” and drive results through authentic consumer connections.
Del Monte: Using Social Media to Reposition a 100-Year-Old Brand
Gina Squara, digital strategy director at Del Monte Foods, discussed how Del Monte leveraged social media to strengthen their 100-year-old brand.
Electronic Arts: The Mobile Explosion
Dave Madden, senior vice president, global media solutions at Electronic Arts, discussed how brands can reach a large global audience in a scalable and measureable way by integrating with the gaming experience.
Lytro Turns Ph.D. Concepts into Cocktail Conversations
Kira Wampler, vice president, marketing at Lytro, discussed how Lytro has crafted a compelling story about their new consumer light field camera through the use of social media and word of mouth.
Lytro Turns Ph.D. Concepts into Cocktail Conversations
Kira Wampler, vice president, marketing at Lytro, discussed how Lytro has crafted a compelling story about their new consumer light field camera through the use of social media and word-of-mouth.
APR: Advertising Production Payment Guidelines
In this piece APR provides reference guidelines to advertisers seeking to better understand payments made by their agencies to production companies for advertising production services.
Leveraging Geo-Social Data to Unlock Mobile and Local Targeting at Scale
Brett Martin, CEO of Sonar, discussed how Sonar translates geo-social data into rich audience segments.
Leveraging Geo-Social Data to Unlock Mobile and Local Targeting at Scale
Brett Martin, CEO of Sonar, discussed how Sonar translates geo-social data into rich audience segments.
adidas’ “The Return” Utilizes YouTube Mini-Documentary Film Series to Fulfill Dreams and Inspire Consumers
Lia Vakoutis, head of digital strategy, sport performance at adidas America, Inc., and Fidel Parente, senior vice president, managing director at Carat Santa Monica, discussed adidas’ mini-documentary YouTube film series, “The Return of D. Rose.”
City Year, Inc. Utilizes Crowd-Sourcing in Social Media to "Make Better Happen"
Gillian Smith, chief marketing officer at City Year, Inc., discussed City Year’s recent groundbreaking marketing campaign, which reached 5.5 million people via authentic, crowd-sourced stories shared through social media.
Hilton Social Hospitality: Beyond the Front Desk
Vanessa Sain-Diéguez, director, social media planning and integration at Hilton Worldwide, shared insights gleaned from the strategy and launch of the Hilton Suggests program and discussed how the company has utilized creativity and innovation in social media to elevate the customer experience with the Hilton brand.
Hilton Social Hospitality: Beyond the Front Desk
Vanessa Sain-Diéguez, director, social media planning and integration at Hilton Worldwide, shared insights gleaned from the strategy and launch of the Hilton Suggests program and discussed how the company has utilized creativity and innovation in social media to elevate the customer experience with the Hilton brand.
How Lincoln Financial Put America in Charge
Jamie DePeau, senior vice president and chief marketing officer at Lincoln Financial, and Keith Turco, president of gyro NY, discussed the concept and implementation of the company’s “Chief Life Officer” integrated campaign, with its rallying cry, “You’re In Charge.” Also explained was how the concept was variously translated into national and business print advertising, posters in public spaces, online advertising (including social networking), and television commercials targeted to a range of demographic segments.
How Lincoln Financial Put America in Charge
Jamie DePeau, senior vice president and chief marketing officer at Lincoln Financial, and Keith Turco, president of gyro NY, discussed the concept and implementation of the company’s “Chief Life Officer” integrated campaign, with its rallying cry, “You’re In Charge.” Also explained was how the concept was variously translated into national and business print advertising, posters in public spaces, online advertising (including social networking), and television commercials targeted to a range of demographic segments.
Key Findings Report: 2013 ANA Marketers’ Top Concerns Survey
This Key Findings Report includes results from the 2013 ANA Marketers’ Top Concerns Survey. The objective of this survey was to gain critical insights into which of twelve topics senior marketers consider to be of the greatest concern to them personally looking ahead to 2013.
United States Marine Corps: Improvise, Adapt, and Overcome
Lt. Col. Ralph Hernandez, assistant chief of staff for advertising at the United States Marine Corps, and Marshall Lauck, chief operating officer at J. Walter Thompson, discussed how the U.S. Marine Corps is utilizing social media for recruitment and shared highlights from their “Toward the Sounds of Chaos” campaign.
United States Marine Corps: Improvise, Adapt, and Overcome
Lt. Col. Ralph Hernandez, assistant chief of staff for advertising at the United States Marine Corps, and Marshall Lauck, chief operating officer at J. Walter Thompson, discussed how the U.S. Marine Corps is utilizing social media for recruitment and shared highlights from their “Toward the Sounds of Chaos” campaign.
Adobe: How to Turn Big Data into Your Biggest Asset
Matt Langie, senior director, product and solutions marketing at Adobe Systems, defined big data, discussed the hurdles to enabling big analytics, and offered four strategies to turn big data into your biggest asset.
