This report, based on interviews with 18 executive industry practitioners, explains the benefits of real-time marketing, outlines the business cases to which it can be applied, and identifies the best practices and steps necessary to move an enterprise toward RTM readiness.
Google and CEB’s Marketing Leadership Council surveyed 3,000 purchasers of 36 B-to-B brands across multiple industries to uncover the reality beyond the basic assumptions that drive B-to-B marketing. This white paper includes case studies from John Deere, Cisco, Grainger, and Xerox.
2014 brings even more new generic top-level domain launches, opening new frontiers across the Internet landscape for potential brand abuse or new business possibilities. Be one step ahead and implement these best practices for your online brand protection strategy in 2014.
Experts agree that by executing these 10 key actions, marketers can achieve a customer journey map that unites a company behind a consumer-focused approach.
Marketing executives are asking one fundamental question: What’s it like to be one of our customers? Embracing customer experience management is the way to move forward.
Enlightened marketing leaders are achieving success these days by seizing ownership over the entire customer experience — from delivering the message to innovating the experience.
Whether you’re a Blue, a national or a regional insurer, healthcare is becoming more retail and the rules of brand building will never be the same. Learn how to effectively manage and build brands in the new healthcare landscape in this report from Lippincott.
In order to keep up with a rapidly changing market, it’s crucial for brands to constantly seek new ways to innovate and evolve, not only in messaging, but as a company. In this Insight Brief, top marketers discussed the challenges, opportunities, trends and best practices involved in creating a truly innovative marketing campaign.
VisionEdge Marketing designed this white paper to help CMOs and key members of the marketing leadership team evaluate their technology smarts and create a plan that will enable their organization to embrace and harness the power of technology.
The Nielsen Global Survey of Consumer Shopping Behavior included more than 29,000 online respondents in 58 countries. The findings shine a light on how consumers shop and what drives category purchasing.
In this presentation, Steve Hungsberg, senior brand manager for fresh preserving at Jarden Home Brands, discussed how he rejuvenated the Ball brand of jars through connecting with a new type of core consumer.
Steve Hungsberg, senior brand manager for fresh preserving at Jarden Home Brands, discussed how he rejuvenated the Ball brand of jars through connecting with a new type of core consumer.
Gillian Smith, chief marketing officer at City Year, shared key lessons learned, and insights on how its message resonated with Millennials and drove significant increases in awareness among the influential group through social media.
Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials, shared new research and best practices in creating brand engagement for Millennials in an entertaining and educational format.
In this presentation, Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials, shared new research and best practices in creating brand engagement for Millennials in an entertaining and educational format.
Elliot Lum, vice president at Columbia Records Creative Agency, shared analysis from a Sony Music behavioral study on how marketers can more effectively target Millennials through music.
In this presentation, Elliot Lum, vice president at Columbia Records Creative Agency, shared analysis from a Sony Music behavioral study on how marketers can more effectively target Millennials through music.
Visit Philadelphia Connects the Millennial Generation to Neighborhoods Through an Integrated, Multi-Media Approach
Betsy Oliphant, director of advertising at Visit Philadelphia, discussed how the brand utilized social media and locally targeted marketing to bring awareness and business to Philadelphia’s most vibrant, emerging neighborhoods.
Read success stories and best practices from Nielsen’s 2013 Breakthrough Innovation Winners. Brands profiled include Allegra Allergy, Magnum Ice Cream, Milo’s Kitchen Home-Style Dog Treats, MiO Liquid Water Enhancer, Skinny Cow Candy, and Reese’s Minis.
Julia Bois, digital brand manager at Levi Strauss & Co., Diana Klochkova, global social manager at Levi Strauss & Co., and Kirsten Green, senior account manager at Thismoment, shared how they curated content across Instagram and YouTube that garnered not only significant user participation, but breathed new life into the heritage 501 jean.