Brand Building

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Boston City Campus

Boston City Campus leveraged Mxit, one of South Africa’s most popular social networks, to drive enrollment at its schools.

Boston Scientific Progeny App

Boston Scientific created an iPad app that would allow its sales force to build stronger relationships, easily highlight product differentiators, and strengthen sales pitches.

Burger King Monopoly Madness

Burger King and Vodafone used mobile, supported by traditional media, to launch a Monopoly Madness contest in Turkey that increased customers for both brands.

Burn Energy Drink

Burn Energy Drink launched an online contest in order to increase Facebook fans and product consumption with a young and socially connected target audience in Brazil.

Capture Your Story

Olympus launched an interactive rich media ad campaign to promote its new digital camera and drive mobile sales.

Case Study: IBM and Watson

Ann Rubin, vice president, IBM Brand Expression and Global Advertising, IBM Corporation, Cecilia Correa, mid-market advertising manager, IBM Corporation, and Kim Duffy, senior partner, executive group director, Ogilvy & Mather, discussed the appearance of IBM’s Watson on Jeopardy! in 2011.

Case Study: IBM and Watson

Ann Rubin, vice president, IBM Brand Expression and Global Advertising, IBM Corporation, Cecilia Correa, mid-market advertising manager, IBM Corporation, and Kim Duffy, senior partner, executive group director, Ogilvy & Mather, discussed the appearance of IBM’s Watson on Jeopardy! in 2011.

Case Study: IBM and Watson

Ann Rubin, vice president, IBM Brand Expression and Global Advertising, IBM Corporation, Cecilia Correa, mid-market advertising manager, IBM Corporation, and Kim Duffy, senior partner, executive group director, Ogilvy & Mather, discussed the appearance of IBM’s Watson on Jeopardy! in 2011.

Chiddy Bang and Smule’s MadPad

Chiddy Bang, a hip-hop group, partnered with the MadPad app to create a unique launch platform for its new album.

Chocapic, The Game

Nestlé Spain used a mobile advergame to connect with children as part of a larger promotional campaign.

Club 2020

Vodafone created a mobile commerce platform to help expand its marketing database in Spain.

Coca-Cola Euro 2012

Coca-Cola designed an app to foster consumer engagement during the Euro 2012 Championship.

Coors Light Iced T

To support the launch of a new product, Molson Coors developed and promoted the Coors Light Iced T Video Mix-r app for Facebook and iPhone.

Copiloto Repsol

Repsol, an oil and gas company in Spain, launched a mobile app that helped users plan driving routes, locate service stations, submit accident alerts, and check the weather.

CSC Viewpoints

To build brand awareness, technology company CSC launched a mobile app that could display its services to potential and current clients in an easily accessible way.

Dealer Portal iPhone App

Auto Trader, a U.K.-based auto classified site, developed an iPhone app to give car dealers new tools to be successful in a mobile world.

Doritos Dip Desperado

Doritos leveraged the mobile gaming trend in a campaign designed to generate awareness and instill demand for its U.K. dip product line.

Dove Hair Fall Rescue

Dove Hair used the privacy of mobile to engage women about its new treatment for female hair loss.

Draw Something? Draw Samsung!

Samsung India partnered with Draw Something to create an app to showcase the features of the new Galaxy SIII smartphone.

Drink Coke and Win a Lot

Coca-Cola launched an integrated awareness campaign with a text-to-win element in Angola.

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