Brand Building

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iWee Mobile Health Tool

The iWee app was developed to help men monitor their urinary health and make it easier for their doctors to diagnose prostate issues.

KFC Summer Drink 2011

KFC China used a mobile website to launch a social gaming and price promotion awareness campaign for its new summertime beverages.

Kia Motors Euro 2012

Kia Motors created the world’s biggest mobile ad campaign for cars to raise brand awareness for its Kia Cee’d car and to drive consumer engagement across 16 European markets, in 14 languages.

Kick4ACause

State Farm engaged Hispanic soccer fans with an augmented reality app geared toward a good cause.

Kolony

Celcom, Malaysia’s premier mobile telecommunications company, introduced a text-based social network to capitalize on the youth market who could not afford mobile Internet smartphones.

Lead Generation DirecTV 2012

DirecTV used SMS messaging in Argentina to generate 7,000 qualified leads in one day.

Let’s Merry Christmas Campaign

Starbucks, partnering with a popular check-in app and a third-party social mobile app, used cross-mobile integration to drive consumers to its stores in Eastern China.

Mazda Cranes

Mazda added a mobile component to a successful campaign for the launch of the new Mazda2.

Mazda Wind Tunnel

Mazda developed an interactive mobile campaign to promote the launch of the new Mazda3.

Mean Stinks

P&G staged an ad campaign that generated awareness of bullying among teen girls.

Minolta’s Mobile Strategy

Konica Minolta used print invitations and personalized QR codes to promote the launch of its new printer line.

Mobile Marks the Shop

313@Somerset devised a way to increase foot traffic in its mall by creating a geo-targeted app for nearby consumers.

Mobilizing Egypt’s Presidential Race

For the first presidential campaign in 7,000 years, Egyptian candidates incorporated mobile technology to reach 50 million voters for political fundraising, messaging, and mobilization.

Modern Family

To introduce the TV show Modern Family to audiences in Singapore, a local TV network developed an interactive mobile ad.

Mohammed and the Mountain

Samsung developed a campaign to introduce the new Omnia W to smartphone users in India.

Monsta Pops Mega Music Giveaway

Trade Kings created a contest centered on a text callback campaign to engage kids with its brand of lollipops.

Nestlé Croqouns La Vie

Nestlé created a mobile app containing recipes that incorporated its food products, a product scanner, and healthy eating promotions.

Nestlé’s Cocina App

Nestlé Spain developed a mobile recipe and meal-planning app to engage with consumers on issues of health and nutrition.

Newspaper Calls the Doctor

To raise awareness of breast cancer among Indian women and their spouses, Pond’s created a print and digital ad campaign to reach The Times of India readers.

Nigeria Ford Focus Challenge

Ford developed a multimedia campaign to promote the launch of the Ford Focus in Nigeria.

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