Brand Building
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Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, founder and executive chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
The Coca-Cola Company: Rebuilds Brand Love
Alison E. Lewis, Senior Vice President of Marketing, North America, The Coca-Cola Company, discussed how it rebuilt brand love, recruited a new generation of consumers, and improved the company’s reputation.
Allstate Creates Mayhem at the Masters
Lisa Cochrane, Senior Vice President of Marketing, Allstate Insurance Co., discussed Allstate's Mayhem campaign.
Embracing the Mayhem: Allstate’s Unconventional Road Trip
Lisa Cochrane, senior vice president of marketing, Allstate Insurance Co., discussed how Allstate’s “Mayhem” campaign has made the brand a leader in the insurance category again.
Embracing the Mayhem: Allstate’s Unconventional Road Trip
Lisa Cochrane, senior vice president of marketing, Allstate Insurance Co., discussed how Allstate’s “Mayhem” campaign has made the brand a leader in the insurance category again.
The Coca-Cola Company: Rebuilding Brand Love
Alison E. Lewis, senior vice president of marketing, North America, The Coca-Cola Company, discussed how Coca-Cola rebuilt brand love, recruited a new generation of consumers, and improved the company’s reputation.
The Coca-Cola Company: Rebuilding Brand Love
Alison E. Lewis, senior vice president of marketing, North America, The Coca-Cola Company, discussed how Coca-Cola rebuilt brand love, recruited a new generation of consumers, and improved the company’s reputation.
Unilever Talks Sustainable Living
Keith Weed, Chief Marketing & Communication Officer, Unilever, explained how Unilever created an engine for consumer-led growth that is economically, environmentally, and socially sustainable.
Unilever: Creating an Engine for Consumer-Led Growth
Keith Weed, chief marketing & communication officer, Unilever, discussed how Unilever is using it sustainability efforts to change the way it does marketing and drive business results.
Unilever: Creating an Engine for Consumer-Led Growth
Keith Weed, chief marketing & communication officer, Unilever, discussed how Unilever is using it sustainability efforts to change the way it does marketing and drive business results.
LUTA: A Brand with a Genuine Social Mission
Luke Dowdney MBE, Chief Executive Officer & Founder, LUTA, spoke about his vision for the brand and what the future holds for Fight for Peace.
LUTA: Making a Difference by Living a Good Cause
Luke Dowdney MBE, CEO and founder, LUTA Limited, discussed his inspiration for this fight wear and lifestyle clothing brand that brings together performance, favela street style, and a genuine social mission.
LUTA: Making a Difference by Living a Good Cause
Luke Dowdney MBE, CEO and founder, LUTA Limited, discussed his inspiration for this fight wear and lifestyle clothing brand that brings together performance, favela street style, and a genuine social mission.
MasterCard’s Priceless Creativity: The Evolution of an Iconic Brand
Alfredo Gangotena, chief marketing officer, MasterCard Worldwide, discussed MasterCard’s “priceless” campaign and how it has evolved since 1997.
McDonald's: An Inspirational Brand
Neil Golden, Senior Vice President & Chief Marketing Officer, McDonald's USA, LLC, discussed how a brand must evolve and share its story in a way that inspires people to listen.
McDonald’s: Changing Customer Perception in an Inspirational Way
Neil Golden, senior vice president & chief marketing officer, McDonald's USA, LLC, discussed how McDonald’s is evolving its brand and sharing its story in a way that inspires people to listen.
McDonald’s: Changing Customer Perception in an Inspirational Way
Neil Golden, senior vice president & chief marketing officer, McDonald's USA, LLC, discussed how McDonald’s is evolving its brand and sharing its story in a way that inspires people to listen.
Procter & Gamble: Delivering Value to Its Customers
Marc S. Pritchard, Global Marketing & Brand Building Officer, Procter & Gamble (P&G), discussed how P&G is winning brand elections.
Procter & Gamble: Winning Brand Elections
Marc S. Pritchard, global marketing & brand building officer, Procter & Gamble, discussed how P&G uses insights, product development, and marketing communications to provide value to its customers.
Procter & Gamble: Winning Brand Elections
Marc S. Pritchard, global marketing & brand building officer, Procter & Gamble, discussed how P&G uses insights, product development, and marketing communications to provide value to its customers.
