Business-to-Business
Client Programs that Drive Loyalty and Profitable Growth
Referencing his bestselling book, The B2B Executive Playbook, Sean Geehan described key principles that can be used to create strategic relationships that yield powerful business results.
Client Programs that Drive Loyalty and Profitable Growth
Referencing his bestselling book, The B2B Executive Playbook, Sean Geehan described key principles that can be used to create strategic relationships that yield powerful business results.
Google: B2B Trends in Mobile and Online Video
Google and Forbes Insights partnered on this late 2010 research report which identifies key trends in the business-to-business space for mobile and online video.
Kodak Adopts New Activation Strategy Around PGA Tour
According to IEG, Kodak will be placing more of a B-to-B emphasis on its PGA Tour sponsorship over the next four years than the brand has in years past.
Research Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This Research Report includes findings from an ANA survey which focuses on the use of newer media platforms such as search, social networks, podcasts, blogging, and more. Insights include marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.
Case Study: IBM Smarter Planet
Cecilia Correa, Advertising Manager of IBM Corporation and Ty Kendig, Senior Partner, Group Account Director, IBM Brand Account Management of Ogilvy Worldwide describe their journey to transform the way IBM’s brand is perceived and experienced through its Smarter Planet agenda.
3M: Communicating Innovation to Employees
Dawn McGinley, director, corporate marketing and communications, 3M, and Anne Greer, manager, corporate brand, 3M, discussed how 3M used innovative techniques to reach out to their employees.
3M: Communicating Innovation to Employees (Greer)
Dawn McGinley, director, corporate marketing and communications, 3M, and Anne Greer, manager, corporate brand, 3M, discussed how 3M used innovative techniques to reach out to their employees.
3M: Communicating Innovation to Employees (McGinley)
Dawn McGinley, director, corporate marketing and communications, 3M, and Anne Greer, manager, corporate brand, 3M, discussed how 3M used innovative techniques to reach out to their employees.
Key Findings Report: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This Key Findings Report includes highlights of an ANA survey which focuses on the use of newer media platforms such as search, social networks, podcasts, blogging, and more. Insights include marketers' usage of new media, spending, measurement/ROI, resource allocation, and integration with other elements of the communications mix.
PowerPresentation: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition Survey Results
This collection of data charts represent findings from the ANA's June 2011 survey: Harnessing the Power of Newer Media Platforms for More Effective Marketing, Third Edition. The survey objective was to analyze the use of newer media platforms, such as search, social networks, podcasts, blogging, and more.
Building an Online Business Community
Ed Matlack, group marketing manager of social engagement at Intuit discussed how to create a solid online community. Through the years, Intuit has been able to grow their online small business community from a cost center to a revenue center.
Building an Online Business Community
Ed Matlack, group marketing manager of social engagement at Intuit, discussed how to create a solid online community. Through the years, Intuit has been able to grow their online small business community from a cost center to a revenue center.
Connect, Influence, and Amplify: Social Media for B2B Marketers
AVG Technologies (formerly Grisoft) is a Czech company that specializes in computer security software. Jill Hunley, vice president of global social media and online engagement at AVG Technologies discussed how marketers can utilize social media to connect with and influence customers.
Connect, Influence, and Amplify: Social Media for B2B Marketers
AVG Technologies (formerly Grisoft) is a Czech company that specializes in computer security software. Jill Hunley, vice president of global social media and online engagement at AVG Technologies discussed how marketers can utilize social media to connect with and influence customers.
Intel: Leadership in Integrated Marketing
Richard Peeler, director of marketing strategy at Intel, spoke to key ways to have a successful marketing program. He presented a case study detailing Intel's campaign efforts for Intel's 2nd Gen Core Processors.
Intel: Leadership in Integrated Marketing
Richard Peeler, director of marketing strategy at Intel, spoke to key ways to have a successful marketing program. He presented a case study detailing Intel's campaign efforts for Intel's 2nd Gen Core Processors.
Logitech Is Shaping the "New Office"
Chad Thompson, worldwide B-to-B marketing director at Logitech presented how his company positions itself in the ever-changing office peripherals market. Logitech's objective is to provide companies with tools to minimize barriers between people, technology, work, and life.
The Five Pillars of B2B Marketing
Scott Harris, senior director of enterprise campaign and demand marketing for Adobe Systems presented how his team created five pillars of B2B marketing success via industry best practices as well as from internal practices.
The Five Pillars of B2B Marketing
Scott Harris, senior director of enterprise campaign and demand marketing for Adobe Systems presented how his team created five pillars of B2B marketing success via industry best practices as well as from internal practices.
