The Awakening: B-to-B Companies Acknowledge the Need for Greater Marketing Prowess and That It Wins Increased Market Share
A joint study from ANA and Booz & Company explored how B-to-B marketers are playing increasingly important roles within their firms.
Herding Cats: Creating Alignment between Marcom Opportunities and Transformational Corporate Strategy
A panel composed of marketers from Pitney Bowes, SAP, and Fidelity Investments discussed the transformations their organizations have recently undergone and what other marketers can learn from their experiences.
Industry experts discussed a wide range of topics pertinent to B-to-B marketers including budgeting, analytics, and procurement.
Five rules anyone involved in b-to-b marketing should know, says Howard Sherman the president of Doremus.
Chris Charyk, Partner, MarketingNPV, shared his thoughts on the best way to cut a marketing budget, while still continuing to perform at a high level.
William Blundon, EVP, Extraprise, shared tips for finding new and existing decision makers within B-to-B companies.
Larry Lundy, Director of New Business Development at Susan G. Komen for the Cure, discussed strategies for success in cause marketing.
This presentation explores the importance of establishing and maintaining personal relationships as a part of your marketing plan.
In this presentation, BtoB Magazine editor Ellis Booker discusses how the B2B customer is changing in today's marketplace. He also shares how media outlets are offering up new services and packages as a result of this consumer evolution.
In this presentation, Elana Anderson from Forrester Research shares the results of a B2B Marketing Effectiveness study conducted jointly by Forrester and BtoB Magazine.
3Dudes Gone 3D is an engineering software advertising campaign. Its main goal was to increase brand awareness and continue to help build community among design engineers in a highly competitive category.
In 2008, IBM recognized a unique opportunity to provide new leadership where leadership was urgently needed. Specifically, to educate the world of the fact that the technology existed today work better. Work SMARTER. As a result: the Smarter Planet strategy has expanded IBM's market potential by as much as 40 percent globally, or $2.3 billion dollars.
The Yellow Pages are dead, or so we're told. With the new SuperGuarantee, the company backed the services of their advertisers and gave consumers a reason to keep and use the SuperYellowPages. As a result, the company saw the first increase in share of possession and usage in five years.
Our challenge: elevate IBM green/energy efficiency solutions to the top of the IT agenda as well as demonstrate IBM’s leadership in these areas.