Business-to-Business
Building an Online Business Community
Ed Matlack, group marketing manager of social engagement at Intuit discussed how to create a solid online community. Through the years, Intuit has been able to grow their online small business community from a cost center to a revenue center.
Building an Online Business Community
Ed Matlack, group marketing manager of social engagement at Intuit, discussed how to create a solid online community. Through the years, Intuit has been able to grow their online small business community from a cost center to a revenue center.
Connect, Influence, and Amplify: Social Media for B2B Marketers
AVG Technologies (formerly Grisoft) is a Czech company that specializes in computer security software. Jill Hunley, vice president of global social media and online engagement at AVG Technologies discussed how marketers can utilize social media to connect with and influence customers.
Connect, Influence, and Amplify: Social Media for B2B Marketers
AVG Technologies (formerly Grisoft) is a Czech company that specializes in computer security software. Jill Hunley, vice president of global social media and online engagement at AVG Technologies discussed how marketers can utilize social media to connect with and influence customers.
Intel: Leadership in Integrated Marketing
Richard Peeler, director of marketing strategy at Intel, spoke to key ways to have a successful marketing program. He presented a case study detailing Intel's campaign efforts for Intel's 2nd Gen Core Processors.
Intel: Leadership in Integrated Marketing
Richard Peeler, director of marketing strategy at Intel, spoke to key ways to have a successful marketing program. He presented a case study detailing Intel's campaign efforts for Intel's 2nd Gen Core Processors.
Logitech Is Shaping the "New Office"
Chad Thompson, worldwide B-to-B marketing director at Logitech presented how his company positions itself in the ever-changing office peripherals market. Logitech's objective is to provide companies with tools to minimize barriers between people, technology, work, and life.
The Five Pillars of B2B Marketing
Scott Harris, senior director of enterprise campaign and demand marketing for Adobe Systems presented how his team created five pillars of B2B marketing success via industry best practices as well as from internal practices.
The Five Pillars of B2B Marketing
Scott Harris, senior director of enterprise campaign and demand marketing for Adobe Systems presented how his team created five pillars of B2B marketing success via industry best practices as well as from internal practices.
Research Report: Q2 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. It covers the following key topics: production management, business-to-business, digital marketing, agency relations, social media, marketing technology, sponsorship, and marketing organization.
Business-to-Business Marketing: Adapting to the New World
This collection of ANA resources on B-to-B marketing includes case studies from Custom House, Sun Microsystems, and Thomson Reuters, as well as data on how marketers can help convert B-to-B prospects into clients via the web.
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).
Corporate Trade: A Marketing Opportunity
Jim Porçarelli, chief strategy officer, Active International, shared examples of companies that have used corporate trade successfully.
Corporate Trade: A Marketing Opportunity
Jim Porçarelli, chief strategy officer, Active International, shared examples of companies that have used corporate trade successfully.
Siemens Answers Campaign
Tom Haas, chief marketing officer, Siemens Corporation, and Sean Remler, Senior Partner, global executive marketing director, Ogilvy New York, discussed keys to success for their long-term image campaign and how it has evolved since its launch.
Siemens Answers Campaign
Tom Haas, chief marketing officer, Siemens Corporation, and Sean Remler, Senior Partner, global executive marketing director, Ogilvy New York, discussed keys to success for their long-term image campaign and how it has evolved since its launch.
LinkedIn for Marketers
Gary Slack, chairman and chief experience officer, Slack + Company, discussed how marketers can utilize LinkedIn to improve their competitive positioning in the marketplace through business development opportunities, improved company discoverability, and targeted advertising.
LinkedIn for Marketers
Gary Slack, chairman and chief experience officer, Slack + Company, discussed how marketers can utilize LinkedIn to improve their competitive positioning in the marketplace through business development opportunities, improved company discoverability, and targeted advertising.
LinkedIn for Marketers
Gary Slack, chairman and chief experience officer, Slack + Company, discussed how marketers can utilize LinkedIn to improve their competitive positioning in the marketplace through business development opportunities, improved company discoverability, and targeted advertising.
Case Study: Thomson Reuters Eikon Launch
Tim Mickelborough, global head of branding and advertising, Thomson Reuters, and Matt Jones, senior vice president, strategy and creative, Jack Morton Worldwide, discussed the launch of Eikon using an innovative, bold, and highly experiential campaign that had never before been seen in the financial market.
