Business-to-Business
New Ways to Reach B-to-B Customers
This presentation explores new opportunities, like blogging and search marketing, to reach b-to-b consumers.
Building Relationships for Revenue Growth: The Marketing Perspective
This presentation explores the importance of establishing and maintaining personal relationships as a part of your marketing plan.
Business Marketing, Business Publishing
In this presentation, BtoB Magazine editor Ellis Booker discusses how the B2B customer is changing in today's marketplace. He also shares how media outlets are offering up new services and packages as a result of this consumer evolution.
Making B2B Marketing Work
In this presentation, Elana Anderson from Forrester Research shares the results of a B2B Marketing Effectiveness study conducted jointly by Forrester and BtoB Magazine.
What B2B Marketers Need From Technology
To better understand how technology is changing the perspective and tactics of B2B firms, Forrester teamed with BtoB Magazine to survey 126 B2B marketing professionals. They also conducted interviews with more than 30 B2B marketing executives from large firms.
IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations
In this presentation, Steve Rivkin explores why innovation is a critical factor in business success today. Rivkin deliveres insight on how to collect and adapt the creative and dynamic ideas that are close at hand.
HP: Improving B-to-B Marketing Communications
This case study shares Hewlett-Packard's consensual opt-in marketing process developed for b-to-b initiatives.
Marketing ROI Methodology Anyone Can Use
A practical, how-to guide designed to help B-to-B and B-to-C marketers of products and services that have complicated value propositions.
Sprint: Small Business DSL
This case study explores Sprint's two-tiered strategy to speed deployment of its Small Business DSL service and increase ROI.
ANA Business-to-Business Committee Member Survey
This survey conducted among ANA B2B committee members reveals insights and recommendations on high priority topics.
Growing Wachovia's Global Correspondent Banking Brand
This best practice reveals the cornerstones of Wachovia's global branding strategy.
