Digital, Social & Mobile Marketing
Wearable tech is a hot trend this season, seen on the sleeves of consumers walking down the street — and even on models walking the runway. But the appeal of wearables goes beyond fashion accessories, particularly as more consumers adopt technology to help address their individual health and fitness needs.
This collection of data charts represents findings from the 2014 Social Media Engagement Survey. The objective of this survey was to understand customer engagement via social media from both the marketer’s and consumer’s perspectives.
Digital Transformations: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences
Many businesses are currently entering an era of digital transformation that will allow them to integrate and improve the customer experience.
A new breed of marketers are using measurement and testing to learn more about their customers, act faster, waste less, and win more.
The market for "intelligent accessories" is moving past the early adopter phase and will soon gain traction with the general public due to a growing interest in devices such as the Nike+ FuelBand and FitBit.
It’s no secret that technology has taken over nearly every aspect of our lives: We live on our smartphones, read books on e-readers, share deep thoughts on Twitter, broadcast snapshots across Instagram and plan projects on Pinterest. But tech is also increasingly starting to catch on with today’s health-conscious consumers.
LinkedIn remains one of top social media platforms used regularly among Inc. 500 and Fortune 500 companies, although 61 percent of these companies named Twitter as the platform that could best be used to drive sales eventually.
In 2013, Internet advertising revenue grew by 17 percent compared to 2012, thanks to an increase in search and mobile spending.
Spending on location-based mobile ads will increase by 55 percent in 2014 vs. 2013, as more national advertisers adopt click-to-call, click-to-map, and geo-fencing strategies.
Multi-screen campaigns are widely acknowledged as crucial for marketing success, but implementation and measurement challenges remain. This Insight Brief explores best practices for multi-platform strategies and new research on cross-screen consumer behaviors. Case studies from ESPN and Food Network also offer insights into successful multi-screen campaigns.
Some brands are using loyalty programs and location-based studies that correlate point-of-sale data with social media activity to determine how Vine and Instagram can drive business results.
Many direct response today marketers steer clear of display advertising after having had poor experiences in the past. However, Chango argues that the new world of display advertising represents many opportunities for marketers.
With online video usage skyrocketing, there's an opportunity for marketers to also incorporate programmatic video into their campaigns.
The ability to create "tailored audiences" on Twitter will allow marketers to target users at an individual level.
Havas is using Instagram as a hiring tool for it summer internship program in order to find employees that will help maximize the agency's social presence.
While the general premise of banking hasn’t changed much over time, the ways people manage their money are changing with the times. Digital, for example, is becoming a major avenue for many, and research shows that many Americans actually prefer to handle their banking away from branches and tellers.
When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by your brand?
This collection of data charts represents findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.
This Research Report includes findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.
Modern marketers know that the best way to engage with consumers is through tailored and personal messaging strategies rather than broad-based one-size-fits-all approaches. To do so, marketers should make a concerted effort to identify customers before trying to reach them.