Digital, Social & Mobile Marketing
Dell: The Power To Do More
This DPAA (Digital Place-Based Advertising Association) case study highlights how Dell utilized digital place-based media as part of their “The Power to do More” campaign in order to effectively reach their target IT influencer audience.
Paid Search Advertising Insights: Online Stock Brokerages
Kantar Media recently examined the paid search tactics of three online stock brokerage companies — E-Trade, TD Ameritrade, and Scottrade.
Ogilvy: From Charmed to Armed
In this white paper, Ogilvy details a thirty-day action plan for retailers who want to make the greatest impact on their bottom lines as consumers are transitioning to mobile for product research and comparison shopping.
GfK MRI: Magazines and Tablets, Part One
In this digital update video, GfK MRI provides insights from their recent research on the digital magazine viewing behavior of tablet owners.
GfK MRI: Magazines and Tablets, Part Two
In this digital update video, GfK MRI provides insights from their recent research about the opinions of tablet owners about magazine formats, personalized ads, and click-to-buy features.
DPAA Case Study: MGD64’s Digital Fitness Program
The DPAA (Digital Place-Based Advertising Association) highlights a digital fitness campaign for the MGD64 beer brand in this case study summary.
DPAA Case Study: Playtex Sport
The DPAA (Digital Place-Based Advertising Association) highlights a digital place-based campaign for the Playtex Sport product in this case study summary.
DPAA Case Study: Rogaine
The DPAA (Digital Place-Based Advertising Association) highlights a digital place-based fitness campaign for Rogaine in this case study summary.
Mobile Advertising Report: Entertainment
This industry analysis from Crisp Media provides a top-line look at how mobile marketing is being used in movie advertising.
Microsoft Advertising: Social Advertising and Word-of-Mouth
This research brief from Microsoft Advertising provides insights from the “social advertiser’s” point of view on investing in social media marketing.
Social Media in Context, Part Two
Global social network usage, e-commerce on social networking sites, and social networking for healthcare brands are some of the topics examined in this report from Kantar.
Google: Five Truths of the African American Consumer
This 2011 research report from Google and GlobalHue outlines five digital truths about African American consumers in the U.S.
Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing Promotions
Donald Houston, senior brand manager, Just Born, Inc., discussed Just Born’s “Sweets and Beats” promotion which sought to raise brand awareness and increase purchases by incorporating QR codes on product packaging to drive mobile traffic to their branded micro-site.
Mike and Ike and Hot Tamales Give Consumers a Sweet Tooth with Mobile Marketing Promotions
Donald Houston, senior brand manager, Just Born, Inc., discussed Just Born’s “Sweets and Beats” promotion which sought to raise brand awareness and increase purchases by incorporating QR codes on product packaging to drive mobile traffic to their branded micro-site.
How to Make a Good Digital Game
Christian Meyer, senior vice president and general manager, GSN Digital Solutions shared proven techniques for creating a hit online game.
How to Make a Good Digital Game
Christian Meyer, senior vice president and general manager, GSN Digital Solutions shared proven techniques for creating a hit online game.
Social Media in Context, Part One
This report from Kantar explores new trends impacting social media, challenges in measuring social media, and the explosive growth of social networking in China.
Google: B2B Trends in Mobile and Online Video
Google and Forbes Insights partnered on this late 2010 research report which identifies key trends in the business-to-business space for mobile and online video.
Yahoo!: The Impact of Social Features
Yahoo! offers findings from their measurement of the brand impact of a major auto brand’s sponsorship of Yahoo!’s Academy Awards page during the 2011 Oscars.
Razorfish & Denuo: Mercedes-Benz Tweet Race Case Study
Mercedes-Benz partnered with their agencies Razorfish and Denuo to generate buzz and create a unique marketing effort in promotion of their new Super Bowl commercial.
