Digital, Social & Mobile Marketing

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2014 Tax Season Trends: The Returns Are In

Many taxpayers now use the Internet for every step of the yearly process, so marketers must now use search, video, and mobile tactics to reach these potential customers.

Key Findings: 2014 Social Media Engagement Survey

This Key Findings Report includes results from the 2014 Social Media Engagement Survey that was conducted online during January and February, 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

Research Report: 2014 Social Media Engagement Survey

The 2014 Social Media Engagement Survey was conducted online during January and February 2014. The purpose of this survey was to understand customer engagement via social media from both the marketers’ and consumers’ perspectives.

Search Insights: Capturing Interest Across an Event's Lifespan

Capturing and analyzing search data before and after a big event, such as the Olympics or the Oscars, can help marketers understand the link between TV and digital behavior.

The Role of Digital in TV Research, Fanship, and Viewing

Digital platforms such as YouTube and Google are extending the experience of watching a program beyond the TV set.

Hacking Health: How Consumers Use Smartphones and Wearable Tech to Track Their Health

Wearable tech is a hot trend this season, seen on the sleeves of consumers walking down the street — and even on models walking the runway. But the appeal of wearables goes beyond fashion accessories, particularly as more consumers adopt technology to help address their individual health and fitness needs.

Honest Tea Drives Business Results Through Social Experiment

Dan Forman, director of PR and digital media at Honest Tea, shared a case study for the National Honesty Index, a disruptive event and digital experience designed to drive product trial and earn media coverage.

PowerPresentation: 2014 Social Media Engagement Survey

This collection of data charts represents findings from the 2014 Social Media Engagement Survey. The objective of this survey was to understand customer engagement via social media from both the marketer’s and consumer’s perspectives.

Digital Transformations: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences

Many businesses are currently entering an era of digital transformation that will allow them to integrate and improve the customer experience.

Secrets of the Math Men: How Leading Performance Marketers Win

A new breed of marketers are using measurement and testing to learn more about their customers, act faster, waste less, and win more.

Wearables to Surpass 19 Million Units in 2014

The market for "intelligent accessories" is moving past the early adopter phase and will soon gain traction with the general public due to a growing interest in devices such as the Nike+ FuelBand and FitBit.

iHealth: How Consumers Are Using Tech to Stay Healthy

It’s no secret that technology has taken over nearly every aspect of our lives: We live on our smartphones, read books on e-readers, share deep thoughts on Twitter, broadcast snapshots across Instagram and plan projects on Pinterest. But tech is also increasingly starting to catch on with today’s health-conscious consumers.

Inc. 500 and Fortune 500 Latching on to Social Media

LinkedIn remains one of top social media platforms used regularly among Inc. 500 and Fortune 500 companies, although 61 percent of these companies named Twitter as the platform that could best be used to drive sales eventually.

Internet Ad Revenue Hits $42.8 Billion in 2013, Surpasses Broadcast TV

In 2013, Internet advertising revenue grew by 17 percent compared to 2012, thanks to an increase in search and mobile spending.

Location-Based Mobile Ads to Reach $4.5 Billion This Year

Spending on location-based mobile ads will increase by 55 percent in 2014 vs. 2013, as more national advertisers adopt click-to-call, click-to-map, and geo-fencing strategies.

Multi-Screen Marketing

Multi-screen campaigns are widely acknowledged as crucial for marketing success, but implementation and measurement challenges remain. This Insight Brief explores best practices for multi-platform strategies and new research on cross-screen consumer behaviors. Case studies from ESPN and Food Network also offer insights into successful multi-screen campaigns.

How Brands Use, Gauge Results on Vine, Instagram

Some brands are using loyalty programs and location-based studies that correlate point-of-sale data with social media activity to determine how Vine and Instagram can drive business results.

How Kimberly-Clark Reshapes Its Marketing to Fit a Digital World

Today, Kimberly-Clark looks for creative ideas that solve business problems, regardless of the platform.

SACVB: Leveraging Innovation and Social Media

Andrés Muñoz, VP of marketing and communications at the San Antonio Convention and Visitors Bureau, shared how an integrated social campaign was able to increase awareness of the diversity of attractions the city had to offer while also collecting thousands of user-generated images and stories to use in marketing initiatives.

SACVB: Leveraging Innovation and Social Media

In this presentation, Andrés Muñoz, VP of marketing and communications at the San Antonio Convention and Visitors Bureau, shared how an integrated social campaign was able to increase awareness of the diversity of attractions the city had to offer while also collecting thousands of user-generated images and stories to use in marketing initiatives.

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