Digital, Social & Mobile Marketing
This collection of data charts represents findings from the 2014 Social Media Engagement Survey. The objective of this survey was to understand customer engagement via social media from both the marketer’s and consumer’s perspectives.
Digital Transformations: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences
Many businesses are currently entering an era of digital transformation that will allow them to integrate and improve the customer experience.
A new breed of marketers are using measurement and testing to learn more about their customers, act faster, waste less, and win more.
It’s no secret that technology has taken over nearly every aspect of our lives: We live on our smartphones, read books on e-readers, share deep thoughts on Twitter, broadcast snapshots across Instagram and plan projects on Pinterest. But tech is also increasingly starting to catch on with today’s health-conscious consumers.
Multi-screen campaigns are widely acknowledged as crucial for marketing success, but implementation and measurement challenges remain. This Insight Brief explores best practices for multi-platform strategies and new research on cross-screen consumer behaviors. Case studies from ESPN and Food Network also offer insights into successful multi-screen campaigns.
Many direct response today marketers steer clear of display advertising after having had poor experiences in the past. However, Chango argues that the new world of display advertising represents many opportunities for marketers.
With online video usage skyrocketing, there's an opportunity for marketers to also incorporate programmatic video into their campaigns.
The ability to create "tailored audiences" on Twitter will allow marketers to target users at an individual level.
Havas is using Instagram as a hiring tool for it summer internship program in order to find employees that will help maximize the agency's social presence.
While the general premise of banking hasn’t changed much over time, the ways people manage their money are changing with the times. Digital, for example, is becoming a major avenue for many, and research shows that many Americans actually prefer to handle their banking away from branches and tellers.
When it comes to getting your brand messaging across to the typical smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by your brand?
This collection of data charts represents findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.
This Research Report includes findings from the 2013 ANA 2014-2015 Marketing Budgets Survey. The objective of this survey was to take the pulse of our members regarding their budgets for 2014 and 2015.
Modern marketers know that the best way to engage with consumers is through tailored and personal messaging strategies rather than broad-based one-size-fits-all approaches. To do so, marketers should make a concerted effort to identify customers before trying to reach them.
The Billion Dollar Question: What's the Real Return in Investment from Online Advertising Expenditure?
With more people watching and buying online than ever before, advertisers are diving head first into digital to reach their audiences. But are these investments worth their price?
Shiny Object or Digital Intelligence Hub? The Evolution of the Enterprise Social Media Command Center
The development of social media command centers at Mastercard, eBay, and Wells Fargo is discussed in this report from the Altimeter Group.
Elliot Lum and Jasmine Martin of the Columbia Records Creative Agency share a number of best practices and case studies from brands who used music to effectively bring their campaign to a whole new level.
Shopping apps still don’t appear to be mainstream in terms of usage. A new, wide ranging, nationwide study now confirms that high app shopping activity is not yet happening.
This year’s B-to-B content report compares findings with years past, looking at differences between marketers who rate themselves as most and least effective.
Beacons are this year’s It Girl when it comes to retail technology. The Bluetooth low-energy-based system that lets smartphones interact with sensors placed in physical locations is generating ample buzz and blue-sky predictions about how it can drive in-store sales from mobile-addicted shoppers.