Digital, Social & Mobile Marketing
2013 Canada Social Mom Report
BabyCenter surveyed over 1,250 moms living in Canada to determine the role that social media plays in their lives.
2013 UK Social Mum Report
BabyCenter surveyed over 1,700 mothers living in the U.K. to determine the role that social media plays in their lives.
Content Marketing
Research reveals that 91 percent of marketers use content marketing, yet only 36 percent believe their programs are effective. This ANA Insight Brief provides tips for building an impactful content marketing program and shares best practices from Charles Schwab, Cleveland Clinic, Kraft, and Schick. Read how to repurpose existing content, empower brand advocates, and what to measure to create an effective content marketing program.
Insights into Luxury: Ads, Electronic Devices, and Apps Attract Very High-Income Consumers
Older high-income consumers (those with household incomes over $250,000) are more likely to see advertising via traditional platforms, according to The Shullman Research Center.
Insights into Luxury: Social and Business Networking by Very High-Income Consumers
The Shullman Research Center reports that upscale consumers (those with a household income greater than $250,000) are more likely to use web-based communications when reaching out to family and friends as opposed to be to traditional communication methods.
Selecting the Right Digital Agency Partner
This report from The Bedford Group shares best practices for selecting a digital agency, including considering a “team of record” versus an “agency of record” and requiring that the potential agencies be able to consider the brand’s holistic needs, not just its digital requirements.
The 2013 Social Mom Report
Eighty-four percent of moms utilize social media versus seventy-three percent of the general public, according to BabyCenter, and are heavy users of YouTube, Instagram, Twitter, and Pinterest.
American Moviegoing: The Basics
Moviegoers represent 70% of Americans, indicating that in-cinema advertising is a promising way to reach consumers, according to National CineMedia.
Higher WOM Rates Among Minorities in the U.S.
Minority groups are more likely to have conversations about brands and use technology tools to facilitate those conversations than the general public, according to The Keller Fay Group.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, and Kelly Jones, head, global thought leadership, research program at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, and Kelly Jones, head, global thought leadership, research program at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Smartphone and Tablet Adoption Drives Mobile Commerce Sales
Fifteen percent of all online sales were made via a mobile device thus far in 2013, up from 11% in 2012, according to eMarketer. This will rise to 25% by 2017.
The Platinum Age of TV
Wired Magazine recently stated that viewers are currently experiencing a “platinum age” for TV, thanks to quality content that inspires conversations. In March 2013, one-in-five Americans had conversations about TV shows, a 30% increase over the previous year.
The Engagement Project: Ways for Marketers to Win in the New Normal
In this article Google examines the explosion of opportunities for marketers to drive engagement with consumers in an increasingly digital world.
Banking on Customer Growth through Technology
In this Q&A, Arthur Smith, EVP & CMO, Union Bank, and David Macdonald, VP of financial services, SAS, discuss building brand and customer loyalty and how technology is changing the role of the CMO.
Analytics in Real-Time Online Marketing
Obtaining real-time online insights in order to better interact with the consumer while they are shopping has been a challenge for marketers for some time, but that may soon change thanks to new advances in technology.
RAPP: Advertising 2020
In this article RAPP examines the evolution of advertising and provides a projection on the state of advertising in the year 2020.
Tablet Normative Advertising Benchmarks Indicate Booming Platform for Ad Effectiveness
Since 2010, the tablet has grown steadily as a channel within the marketing mix and is now emerging as a leading performer in terms of advertising effectiveness.
Got Digital? How to Enhance the Performance of Your National Brand’s Co-Op Advertising Program
This report from Balihoo provides marketers with five steps for integrating digital into existing co-op marketing programs.
Why Mobile? Seven Tactics for a Killer Strategy
As mobile marketing grows in importance, marketers must also begin to consider the role that local mobile strategies play in their mix.
