Digital, Social & Mobile Marketing
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Chango: Which Retargeting Is Right For You?
This infographic from Chango offers a flowchart of questions to help marketers determine which types of retargeting best fit their needs.
Chango: Retargeting for Retailers: Driving More Dollars
In this white paper Chango provides key insights and best practices to retailers on retargeting.
Marketing ROI in the Era of Big Data
A new study explored changing practices in the utilization of data among marketers. The findings revealed a significant need for improvements in the use of data, the measurement of digital marketing, and the assessment of marketing ROI.
Marketing ROI in the Era of Big Data
A new study explored changing practices in the utilization of data among marketers. The findings revealed a significant need for improvements in the use of data, the measurement of digital marketing, and the assessment of marketing ROI.
Marketing ROI in the Era of Big Data
A new study explored changing practices in the utilization of data among marketers. The findings revealed a significant need for improvements in the use of data, the measurement of digital marketing, and the assessment of marketing ROI.
Networked Insights: CMO Guide to Super Bowl Marketing
In this report Networked Insights examines real-time Super Bowl social data and discusses how marketers can utilize similar data to gain a competitive advantage with strategic planning for special events and ongoing marketing efforts.
All Signs Point to Mobile
The latest ANA/MediaVest Mobile Marketing survey shows that nearly all marketers employ mobile marketing, and mobile marketing budgets are on the rise.
ANA Member Perspective
Marjorie Dufek, director of digital marketing, Brown-Forman Corp., and Lisa Chapman, senior director of brand marketing, Blue Shield of California, discussed how to use mobile marketing in a meaningful way along with lessons learned and challenges ahead.
Chango: Retargeting Exposed
In this white paper Chango provides key insights to marketers about retargeting.
Searching for the Sweet Spot
By employing innovation in the battle for brand relevancy and cultural saliency, Coca-Cola marketer and ANA board member Alison Lewis is helping her iconic company to thrive. Lewis, Coca-Cola’s senior vice president of marketing in North America, also offers five tips for marketers.
Size Matters
Mobile devices are not created equal, and tablets may be the future of digital advertising. Learn how advertisers can take advantage of the tablet era.
Some Assembly Required
To succeed in social media, start by building the right team. Learn what top brand marketers and social media experts have to say on creating a quality framework for a successful social media program.
Tablet Magic
Marketers are creating new experiences to reach consumers. Brands including Toyota, Showtime, and IBM are reaping the benefits of their investments in tablet advertising.
Content Marketing at Kraft Foods
Julie Fleischer, director, CRM content strategy and integration at Kraft Foods, Inc., discussed how Kraft’s content marketing platform delivers branded content to their audience via six Kraft-owned channels.
Brand Building Innovation in a Digital World
Alex Tosolini, vice president, global eBusiness at P&G, and Alan Godfrey, general manager, North American retail at Bazaarvoice, discussed how P&G brands connect with consumers in a rapidly changing marketplace.
Brand Building Innovation in a Digital World
Alex Tosolini, vice president, global eBusiness at P&G, and Alan Godfrey, general manager, North American retail at Bazaarvoice, discussed how P&G brands connect with consumers in a rapidly changing marketplace.
Clean Break: Monetizing Content in a Multi-Platform World
Brad Harrison, vice president, marketing at Energizer Household Products, and Stuart McLean, CEO at Content & Co., discussed how Schick raised awareness and fandom for the new Schick Hydro razor through an action water sports reality series called “Clean Break.”
Forrester's Five Imperatives for Marketing Success in 2013
David Cooperstein, vice president, practice leader serving CMOs and marketing leadership professionals at Forrester Research, Inc., highlighted five trends for 2013. He addressed post-digital marketing, the always addressable consumer, big data, programmatic buying, and video and TV advertising.
Forrester's Five Imperatives for Marketing Success in 2013
David Cooperstein, vice president, practice leader serving CMOs and marketing leadership professionals at Forrester Research, Inc., highlighted five trends for 2013. He addressed post-digital marketing, the always addressable consumer, big data, programmatic buying, and video and TV advertising.
Forrester's Five Imperatives for Marketing Success in 2013
David Cooperstein, vice president, practice leader serving CMOs and marketing leadership professionals at Forrester Research, Inc., highlighted five trends for 2013. He addressed post-digital marketing, the always addressable consumer, big data, programmatic buying, and video and TV advertising.
