Digital, Social & Mobile Marketing
The Yellow Pages Group Canada created an iPhone app that provided users with a more efficient way to shop and helped advertisers generate leads.
To drum up buzz for the launch of their new baseball-themed series, Showtime created a billboard that mimicked the thrill of catching a fly ball by distributing baseballs to fans each time they checked into the billboard on social media.
We were tasked with driving sales in a declining, homogenous category filled with silly, gimmicky advertising. We stood out by being Smart, a key driver of differentiation and one that was underleveraged in the category. The results — we increased traffic by 26 percent, transactions by 36 percent, and grew market share, loyalty, preference, awareness and appeal. Smart? So smart.
National Oil used proximity marketing mobile tactics to increase foot traffic into the convenience stores located at its Marathon and Phillips 66 gas stations.
Samsung used location-based geo-tracked mobile advertising to lure tech enthusiasts into nearby electronics stores to experience the new Samsung Smart TV.
To promote its growing grocery business during the Super Bowl, Target developed an interactive game that customers and fans could play on their mobile phones.
Grupo Fit created an app to facilitate easy bill payments at nightclubs in Brazil.
Furniture Village revised its mobile website to create a smoother and faster purchase experience for consumers.
Times Property of India created a way for users to experience virtual tours of real estate on their mobile phones.
Sony needed a way to scare the pants off fans for not buying the DVD release of its comedic kids’ flick Hotel Transylvania and scored big with its interactive app.
Knorr Soup, a Unilever Brand, wanted to increase consumption in South Africa, so it launched a simple text message-based campaign to connect with low- and middle-income moms.
To better serve its target audience of high school students and college underclassmen, SparkNotes created a mobile app for on- and offline access to its popular study guides.
Our challenge was to get Intel talked about, and ultimately, make the brand relevant to everyday consumers. To accomplish this, we decided to show people across the globe that Intel is much more than "just a big chip company."
Sprint created a game and sweepstakes to help promote its unlimited data plans.
Sprint utilized mobile devices and Twitter to connect with NBA fans during the 2013 NBA playoffs.
Sprint leveraged its sports sponsorships to promote its unlimited data plan by creating two unique mobile websites.
Sprint used its NASCAR sponsorship to promote its new smartphone model and unlimited text messaging plan.
Sprint partnered with Pring, a social network in Pakistan, to promote a street cricket competition and connect with consumers under the age of 30.
Sprite created a web- and mobile-based song creation tool for users to create music for one of its commercials.
Ster-Kinekor, South Africa’s largest movie theater chain, released a new app for its customers to view movie trailers, read movie news, and reserve tickets and seats at more than 400 screens across the country.