Digital, Social & Mobile Marketing
Zyrtec revamped its app to provide more relevant, customized content for users, and as a result, became both the most popular allergy app and mobile allergy site.
In this presentation, Zyrtec revamped its app to provide more relevant, customized content for users, and as a result, became both the most popular allergy app and mobile allergy site.
Intuit’s Adrian Parker views social and mobile as a marketing marriage made in heaven. Learn how Intuit is better connecting with and serving its customers.
Learn the secrets to that successful CMOs employ to understand programmatic marketing.
Programmatic marketing has emerged in the past year as arguably the hottest way for brands to boost the ROI of their display advertising spend while enhancing how consumers interact with their products and services online.
Brand marketers are working to connect with the new “general market." Today marketers are creating robust marketing plans that consider not only Hispanics but all consumer segments.
Using programmatic marketing, discover the story of an ad's step by step journey to its relevant customer.
Discover the latest apps marketers are using in programmatic marketing.
As programmatic marketing has burst onto the scene, accountability and performance have suddenly become as important to display campaigns as the big creative idea. To stay ahead of the game, a lot of marketers have had to “go geek” — and quickly.
BBVA Compass successfully promoted its new NBA-branded banking product with a heavily mobile and social #realfan hashtag campaign designed to attract and convert 18- to 35-year-old NBA fanatics.
Mercedes combined social media and content co-creation with TV to attract a younger audience in the U.K. for its new A-class model.
Mobile solutions company payvia implemented donation and payment solutions for the two major candidates during the 2012 presidential election.
Toyota used responsively designed emails and targeted microsites to promote the launch of its newly redesigned RAV4.
To shift the definition of what an “island vacation” means in the minds of consumers, British Airways and Visit Britain created a mobile campaign based on an iconic London sight — the Royal Guards — that encouraged viral buzz.
ABSOLUT actively engaged across screens to effectively reach Millennials through the use of creative, shareable content.
In this presentation, ABSOLUT actively engaged across screens to effectively reach Millennials through the use of creative, shareable content.
Accenture looked to the iPad to expand the distribution of its industry-leading journal, Outlook.
Accenture created a mobile-optimized site for its users on the go, who access the company’s wealth of knowledge on tablets and smartphones.
Ace Hardware designed a series of mobile coupon offers to increase foot traffic and appeal to a younger demographic.
To encourage non-athletes to start running, adidas created a rich media mobile campaign to promote its latest running shoe.