Digital, Social & Mobile Marketing
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Corning Case Study: A Day Made of Glass
Lisa A. Burns, director, corporate marketing and branding, corporate communications, Corning Incorporated, and John Mannion, EVP, director of client relations, Doremus, discussed the creation of an internal video that went unexpectedly viral in 2011 and earned over 20 million views online.
Google: The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior
This Q2 2012 research brief is based on a study which was conducted by Google, in partnership with Ipsos and Sterling Brands, in order to better understand the new multi-screen world of today’s consumer.
Inside Intuit: Creating Content that Drives Connections
Adrian Parker, director, social, mobile, and emerging media, Intuit, shared how Intuit is restructuring their systems, skills and strategy around a content-first mindset.
Inside Intuit: Creating Content that Drives Connections
Adrian Parker, director, social, mobile, and emerging media, Intuit, shared how Intuit is restructuring their systems, skills and strategy around a content-first mindset.
American Express: Insights from a Creative Visionary
Abbey Klaassen, editor, Advertising Age, led a discussion with Leslie Berland, SVP, digital partnerships and development, American Express, on American Express’ evolutionary journey in social media.
DPAA: Aerva: Seamless Multi-Channel Engagement
Sanjay Manandhar, founder & CEO, Aerva, presented a case example on the Aerva enterprise platform at the DPAA 2012 Digital Media Summit, and discussed how Aerva is partnering in the digital place-based media space to provide seamless experiences to consumers via social media, mobile interactivity and digital displays.
DPAA: LocaModa on Digital Place-based Media
Stephen Randall, CEO, LocaModa, joined a panel discussion at the DPAA 2012 Digital Media Summit to discuss how social media can greatly amplify the message of digital place-based advertising.
DPAA: SapientNitro on Interactive and Personalized Digital Signage
FK Funderburke, director of digital merchandising and mobile strategy, SapientNitro, presented two examples at the DPAA 2012 Digital Media Summit in which new technologies for interactive and personalized digital signage have been highly effective for reaching target audiences.
How Creativity Re-Energized the Fisher-Price Brand
Lisa Mancuso, senior vice president, marketing, Fisher-Price, discussed how Fisher-Price refreshed its brand through new TV commercials, digital assets, and packaging.
8 Ways Creatives Can ‘Friend’ Social Data
John Bell, managing director, Social@Ogilvy, and Eva Press, strategist, creative solutions, Facebook, shared eight ways which creatives can utilize the data available to them in the social space to engage and drive action.
DPAA: Media Behavior Institute on USA Touchpoints
Henry Laura, executive director, sales, Media Behavior Institute, presented findings from the USA Touchpoints mobile app program at the DPAA 2012 Digital Media Summit, and discussed how USA Touchpoints program is helping media dollars work harder through access to detailed consumer profiles in the context of daily life.
Get Your Game On
Advertisers have always found creative ways to generate a sense of value around their goods and services, but thanks to the explosion of digital video games, companies are delivering benefits on a whole new level. Learn how a number of brands are generating buzz with digital games.
Making a Splash
A number of prominent brands were honored at the 12th Annual ANA Multicultural Excellence Awards. Learn how Heineken, XOOM, and Ford successfully connected with multicultural audiences.
Boston Bruins Launch a Digital Network to Connect with Fans
Jen Compton, vice president of marketing, Boston Bruins and TD Garden, discussed how the Bruins became the first professional sports team to create a digital entertainment network.
DPAA Case Study: Jack in the Box
Patti Foley, director of marketing communications and merchandising, Jack in the Box, presented a case study at the DPAA 2012 Digital Media Summit on the recent “All American Jack” campaign which utilized digital place-based media.
Knowing the Right Customer Motivations for Deeper Digital Engagement
Kelly Jones, head of marketing insights, global insights & analytics, Microsoft Advertising, discussed the results of a recent study that identified the different ways consumers around the globe discover and engage with branded online content.
How MillerCoors Is Chartering the Future of Paid, Owned, and Earned Media
Brad Feinberg, group media manager, Miller Lite, Coors Light, new brand innovations, MillerCoors LLC, discussed the MillerCoors approach to paid, earned, and owned media.
Oscar Mayer Taste-a-Monials Case Study: Turning Sampling into Sentiment
Beth Goeddel, marketing director, Kraft Foods, Inc., and Sarah Hofstetter, president, 360i, shared how Kraft’s “Oscar Mayer Taste-a-Monials” campaign turned sampling into sentiment overnight by tapping into social media and mobile to yield extremely powerful results.
Oscar Mayer Taste-a-Monials Case Study: Turning Sampling into Sentiment
Beth Goeddel, marketing director, Kraft Foods, Inc., and Sarah Hofstetter, president, 360i, shared how Kraft’s “Oscar Mayer Taste-a-Monials” campaign turned sampling into sentiment overnight by tapping into social media and mobile to yield extremely powerful results.
The Marketing Store: Are Mobile Wallets Key to the Future of Loyalty?
Kurt Karlenzig, SVP global digital strategy, The Marketing Store, shared key takeaways for marketers as they work towards the future with loyalty and innovation-enabled mobile wallet and payment platforms.
