Digital, Social & Mobile Marketing
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Content Marketing Panel: Creating New Relationships and Revenue Streams
A panel of publishers and experts at the Alliance for Audited Media’s annual conference discussed how to use content marketing to develop audiences and increase engagement.
DataXu: Programmatic Media Management
Mike Baker, CEO and co-founder, DataXu, discussed how demand side platforms are providing the technology to enable programmatic digital media management.
DataXu: Programmatic Media Management
Mike Baker, CEO and co-founder, DataXu, discussed how demand side platforms are providing the technology to enable programmatic digital media management.
Jack Daniel's Website Embraces Responsive Design
Marjorie Dufek, digital marketing director, Brown-Forman Corporation, and Todd Buffum, senior digital producer, Arnold Worldwide, discussed how the new Jack Daniel's global website was built on responsive design.
Jack Daniel’s Website Embraces Responsive Design
Marjorie Dufek, digital marketing director, Brown-Forman Corporation, and Todd Buffum, senior digital producer, Arnold Worldwide, discussed how the new Jack Daniel's global website was built on responsive design.
Simulmedia: The Real Time Advertising Future
Jack Smith, chief product officer, Simulmedia, discussed how big data is fueling the latest technologies and demand-side platforms for programmatic buying and digital media management.
Simulmedia: The Real Time Advertising Future
Jack Smith, chief product officer, Simulmedia, discussed how big data is fueling the latest technologies and demand-side platforms for programmatic buying and digital media management.
Social Media Panel: Engagement vs. Likes
A panel of social media experts at the Alliance for Audited Media’s annual conference discussed how brands and publishers can use social media to create engagement.
Social Media Panel: Engagement vs. Likes
A panel of social media experts at the Alliance for Audited Media’s annual conference discussed how brands and publishers can use social media to create engagement.
Balihoo Study: National Brand Use of Digital in Local Marketing
This micro study from Balihoo found that two-thirds of marketers believe that local digital marketing is extremely or very important when it comes to achieving national brand success.
Digital Music: The Lifeblood of Cross-platform Campaign Integration
Radha Subramanyam, EVP of sales and marketing research, Clear Channel Media and Entertainment, shared how radio is taking advantage of opportunities on both digital and mobile platforms.
Digital Music: The Lifeblood of Cross-platform Campaign Integration
Radha Subramanyam, EVP of sales and marketing research, Clear Channel Media and Entertainment, shared how radio is taking advantage of opportunities on both digital and mobile platforms.
Digital Music: The Lifeblood of Cross-platform Campaign Integration
Radha Subramanyam, EVP of sales and marketing research, Clear Channel Media and Entertainment, shared how radio is taking advantage of opportunities on both digital and mobile platforms.
Disney Parks Make Magic with Mobile
Gary Daniels, director, product management, The Walt Disney Company, and Jay Schneider, vice president, product strategy and user experience, The Walt Disney Company, discussed how Disney is using mobile to enhance the guest experience at its parks.
Disney Parks Make Magic with Mobile
Gary Daniels, director, product management, The Walt Disney Company, and Jay Schneider, vice president, product strategy and user experience, The Walt Disney Company, discussed how Disney is using mobile to enhance the guest experience at its parks.
Evidon: AdAge: The Real Impact of Do Not Track
In this AdAge article, Scott Meyer, CEO of Evidon, shared his view on the impact to marketers of Do Not Track legislation and the release of Microsoft's Internet Explorer 10 with Do Not Track as the default setting.
GfK MRI: Interest in In-App Ads
In the 10th edition of their digital update video series, GfK MRI provides insights to marketers about tablet owner interest in in-app advertising.
Madison & Wall: A Brand's Reach Should Exceed Its Grasp
This edition of Pivotal Research Group's Madison & Wall newsletter discusses mobile display advertising and managing client conflicts within agency holding companies.
MasterCard Worldwide: The Future of Mobile Payments
Mehmet Pasa, senior vice president, global mobile alliances and investments, MasterCard Worldwide, discussed how MasterCard is pioneering mobile payment standards and technology.
MasterCard Worldwide: The Future of Mobile Payments
Mehmet Pasa, senior vice president, global mobile alliances and investments, MasterCard Worldwide, discussed MasterCard’s mobile journey and what’s next in mobile payments.
