Digital, Social & Mobile Marketing
Designing a mobile campaign? Here’s what billions of monthly signals have taught us.
This presentation from Chango covers the fundamentals of advertising on Facebook and how brands can use the social network to achieve goals.
According to Chango, 90 percent of all conversions come during exposure to display media, not post-exposure.
Retargeting tactics can be applied to search, social media, search engine optimization, website traffic, and email marketing, according to Chango.
Facebook Exchange (FBX), a real-time bidding ad system, allows marketers prospect for new clients using search and third-party data, as well as convert existing site visitors using primary site data.
Despite an increased focus on data and digital technologies, creative is still an important part of marketing and advertising because it allows the brand to establish a connection with its audience.
These days everyone is staying connected — and doing a whole lot more — via mobile devices. Marketers are now tasked with integrating the brand experience into consumers' daily mobile lives.
Reap the rewards of dynamic advertising — it’s what consumers crave. The personalization of mobile devices demands a response from advertisers.
In a multidevice world, targeted ads help lead consumers down the purchase funnel. Three steps can help lead to effective cross-screen sequencing.
Consumers are branching out to new screens and increasing the number of media hours in their days — and marketers are following suit. La Quinta Inns & Suites — whose core consumer is the 25-64 year-old male business traveler — recently turned to Nielsen to measure its latest cross-screen campaign, and the effort yielded five-star results.
Carie Whalen, digital solutions manager, and Dave Bilbrough, digital solution architect at SAS, discussed the importance of capturing, interpreting, and leveraging digital data.
In this webinar, Carie Whalen, digital solutions manager, and Dave Bilbrough, digital solution architect at SAS, discussed the importance of capturing, interpreting, and leveraging digital data.
In this presentation, Carie Whalen, digital solutions manager, and Dave Bilbrough, digital solution architect at SAS, discussed the importance of capturing, interpreting, and leveraging digital data.
A European luxury automobile company used search retargeting, implemented by Chango, as part of a national campaign aimed at targeting the lower end of the purchase funnel and driving purchase intent conversions.
A home improvement retailer used search retargeting, in partnership with Chango, to drive online sales and improve awareness of a new service.
A major credit card company worked with Chango to use search retargeting to encourage prospects to apply for a credit card online.
An online education provider used Chango to implement search retargeting strategies that would encourage prospects to fill out online forms related to e-learning.
An online travel site used a search retargeting campaign, in partnership with Chango, that was integrated into the its dynamic creative system at the keyword level to increase hotel bookings.
An amusement park looking to drive incremental ticket sales worked with Chango to create a search retargeting campaign that focused on keywords related to other theme parks, zoos, and additional family activities.
A top retailer partnered with Chango to set up a search retargeting campaign in order to drive online sales across 12 different product categories.