Digital, Social & Mobile Marketing
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Microsoft Advertising: Top Ways Marketers Can Leverage Cross-Platform Engagement
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Wildfire Case Study: Annie’s Homegrown
This case study highlights how the Annie’s Homegrown brand used the Wildfire Social Marketing Suite to successfully launch their new frozen pizza through an integrated marketing strategy.
RAPP: To Avoid Disruption, Practice Skills-Based Marketing
In this piece RAPP examines the main drivers of disruption, the self-disruption cycle, and how organizations can practice a skills-based approach for evaluating, planning, and delivering on customer experience offers.
RAPP: Bacardi Mixes Mobile into Marketing
In this piece RAPP discusses how their client Bacardi recently introduced a series of successful six-second cocktail recipes on the Vine mobile video app.
SAS: Five Best Practices for Social Media Measurement
In this piece SAS discusses the three areas of focus for becoming more effective with social media and five best practices for social media measurement.
ANA Member Social Snack Pack: Petco
Kat Smith, director, social media and commerce at Petco, discussed their social media video program.
ANA Member Social Snack Pack: Petco
Kat Smith, director, social media and commerce at Petco, discussed their social media video program.
ANA Member Social Snack Pack: Social Selling: City National Bank
Mark Middlebrook, senior vice president interactive marketing at City National Bank, discussed a training program which they used to educate their sales force about using social media as a tool for prospecting clients.
ANA Member Social Snack Pack: Social Selling: City National Bank
Mark Middlebrook, senior vice president interactive marketing at City National Bank, discussed a training program which they used to educate their sales force about using social media as a tool for prospecting clients.
Herbalife and LA Galaxy Get Social
Scott Carlis, vice president, digital and social media at AEG Global Partnerships, discussed The 3rd Kit Contest, a recent social media campaign undertaken in partnership with Herbalife, their corporate sponsor.
Herbalife and LA Galaxy Get Social
Scott Carlis, vice president, digital and social media at AEG Global Partnerships, discussed The 3rd Kit Contest, a recent social media campaign undertaken in partnership with Herbalife, their corporate sponsor.
Amtrak: Making Travel More Rewarding for All
Julia Quinn, director, social media at Amtrak, discussed how Amtrak’s digital and social media strategy connects to customers at all lifecycle touch points.
Amtrak: Making Travel More Rewarding for All
Julia Quinn, director, social media at Amtrak, discussed how Amtrak’s digital and social media strategy connects to customers at all lifecycle touch points.
How Allstate Leverages Big Data
Keary Phillips, senior Internet marketing program manager, Allstate, and George John, CEO, Rocket Fuel, discussed how they are leveraging big data to successfully build the Allstate brand.
Johns Hopkins: Connecting People With the Promise of Medicine
Stacy Poliseo, Internet marketing manager at Johns Hopkins Medicine, and Aaron Watkins, director, Internet strategy at Johns Hopkins Medicine, discussed how embracing digital and social technologies has enabled them to connect with people around the world and demonstrate the promise of medicine.
Johns Hopkins: Connecting People With the Promise of Medicine
Stacy Poliseo, Internet marketing manager at Johns Hopkins Medicine, and Aaron Watkins, director, Internet strategy at Johns Hopkins Medicine, discussed how embracing digital and social technologies has enabled them to connect with people around the world and demonstrate the promise of medicine.
MINI: An Iconic Brand Activates in "Not Normal" Ways
Lee Nadler, marketing communications manager at MINI USA, discussed how MINI engages with owners and prospects in ways that go beyond traditional marketing by playing with convention in a “not normal” way and creating socially sharable content.
Under Armour: How to Create Social Franchises and Level the Advertising Playground
Dan Mecchi, director, digital media, Under Armour, and Steve Red, chief creative officer, Red Tettemer + Partners, discussed how Under Armour leveraged social franchises instead of traditional ad campaigns to build their brand.
