Digital, Social & Mobile Marketing
MINI: An Iconic Brand Activates in "Not Normal" Ways
Lee Nadler, marketing communications manager at MINI USA, discussed how MINI engages with owners and prospects in ways that go beyond traditional marketing by playing with convention in a “not normal” way and creating socially sharable content.
Under Armour: How to Create Social Franchises and Level the Advertising Playground
Dan Mecchi, director, digital media, Under Armour, and Steve Red, chief creative officer, Red Tettemer + Partners, discussed how Under Armour leveraged social franchises instead of traditional ad campaigns to build their brand.
Under Armour: How to Create Social Franchises and Level the Advertising Playground
Dan Mecchi, director, digital media, Under Armour, and Steve Red, chief creative officer, Red Tettemer + Partners, discussed how Under Armour leveraged social franchises instead of traditional ad campaigns to build their brand.
DPAA: Travel Case Studies
In this piece DPAA provides three case study examples of successful travel campaigns which utilized digital place-based media.
Grow Revenue With Big Data: Unite Sales and Marketing With Big Data to Fuel Revenue Growth
This piece from Lattice discusses how organizations are using big data to grow their revenue and increase their sales effectiveness.
Bazaarvoice: The Conversation Index Volume 5
This report from Bazaarvoice provides analysis of the intersection of social data, traditional media, and business performance, with a heavy focus on Twitter.
DPAA: National Geographic Wild Big Cat Week Case Study
In this piece the DPAA highlights the National Geographic Wild Big Cat Week campaign which included digital-place based media, custom branded content, social media, and experiential marketing elements.
Predictions 2013: What’s In Store for Sales, Marketing and Data in the New Year?
In this piece Lattice outlines top predictions for B-to-B sales and marketing teams in 2013 – with big data at center stage.
Bazaarvoice: How Social Influences Millennials’ Shopping Decisions
This infographic from Bazaarvoice provides insights to marketers about the level of influence that user-generated content has on the purchase decisions of Millennials.
Big Data For Sales: An Introduction to Achieving Sales Growth
This piece from Lattice outlines the importance and potential of big data, as well as how it can help to solve challenges for organizations and improve sales.
Davis & Gilbert LLP: Trademark Clearinghouse to Begin Accepting Submissions to Protect Domain Names
In this advertising alert Davis & Gilbert LLP discusses the newly created Trademark Clearinghouse which supports the registration of domain names in new generic top-level domains (gTLDs) and works to resolve disputes.
Bazaarvoice: The Conversation Index Volume 3
This report from Bazaarvoice utilizes a sample of over 11 million pieces of user-generated content to provide insights to marketers on the things that most influence consumers, and how those influences should be factored into the decision-making of brands.
Bazaarvoice: The Conversation Index Volume 4
This report from Bazaarvoice draws from first-person, real-time input from consumers on how they interact with products, services, and brands, in order to provide insights to marketers which will aid in improved sales, brand loyalty, and better products.
BrightLine: What Was Missing From CES 2013? It Was You
In this article BrightLine discusses the 2013 Consumer Electronics Show (CES) and the evolution of consumer habits as they are impacted by technology.
Mobile Search Moments: Understanding How Mobile Drives Conversions
In this report Google and Nielsen provide insights to marketers about mobile search as a driver of multi-channel conversions and behavior at a given moment.
Venable LLP: FTC’s Updated .com Disclosures Guidance
In this piece Venable LLP discussed the recently updated Federal Trade Commission (FTC) .com disclosures guide, designed to help digital advertisers make disclosures clear to avoid deception.
BrightLine: Reaching the Elusive Young Adult Male
In this article BrightLine shares key insights to help marketers reach the valuable young adult male consumer group.
The Real Role of Social Media
Author Joseph Jaffe outlined what he believes to be the real role of social media and how it fits with the physical, virtual, and digital worlds.
The Real Role of Social Media
Author Joseph Jaffe outlined what he believes to be the real role of social media and how it fits with the physical, virtual, and digital worlds.
Vanguard and Social Media
Ben Blakesley, social media specialist at Vanguard Group Inc., and Eric Haberacker, marketing manager at Vanguard Group Inc., discussed how the Vanguard Group approaches social organization within their company, as well as how content is created and reviewed, and how their team operates.
