Digital, Social & Mobile Marketing
2012 U.S. Digital Future in Focus: Trends Every Marketer Needs to Know
comScore chairman and co-founder Gian Fulgoni examined the prevailing trends across the digital landscape to highlight the leading stories that are defining the future of digital consumption.
ConAgra: Marketing with Video
Fernando Arriola, vice president, media and integration, ConAgra Foods Inc., discussed ConAgra’s approach to TV and video advertising in the changing consumer landscape.
PowerPresentation: 2011 Marketers’ Top Concerns Survey
This collection of data charts represent findings from the 2011 Marketers’ Top Concerns Survey, conducted by the ANA. The survey’s objective is to understand concerns facing the marketing industry going into 2012.
Healthy Metrics
Cleveland Clinic is setting the pace for capturing marketing effectiveness. Just as it tracks metrics on how successfully it treats patients, Cleveland Clinic also reports on the outcomes of its marketing and communications.
Maximizing Mobile
Questions remain about how QR codes are best deployed, and many marketers advise a cautious approach. Learn lessons on harnessing the power of QR codes and other mobile technologies.
The Moving Walkway to the Digital Marketing Hub
Once a brand decides to address its enterprise challenges with a Digital Marketing Hub, three steps are in order. Develop a maturity model, clean up processes, and integrate creative.
The Next Big Thing
The Digital Marketing Hub is ushering in a whole new standard for engaging customers. It helps marketers solve several long-standing challenges including measurement, attribution, data and analytics, and tagging.
Too Much Data?
While the reams of new data can be difficult to manage, harvesting it can lead to more effective marketing campaigns. Learn how data analysis led to the "Green Line" campaign from Fidelity.
Worldly View
Read about insights from AB InBev CMO Chris Burggraeve on marketing to a global audience. He covers global strategy implementation, new media platforms, and more.
2012 ANA Advertising Law and Public Policy Conference Keynote Address: Julius Genachowski, Federal Communications Commission
Dan Jaffe, group executive vice president, government relations, ANA, interviewed Julius Genachowski, charmain, Federal Communications Commission in this Q&A session at the 2012 ANA Advertising Law and Public Policy Conference.
2012 ANA Advertising Law and Public Policy Conference Keynote Address: Julius Genachowski, Federal Communications Commission
Dan Jaffe, group executive vice president, government relations, ANA, interviewed Julius Genachowski, charmain, Federal Communications Commission in this Q&A session at the 2012 ANA Advertising Law and Public Policy Conference.
Launching a TV Show Through Brand Influencers
Jason Metz, SVP Client Strategy at Awestruck Marketing Group, explained how A&E drove both online and offline engagement for a new TV program using social media influencers and a cross-country tour.
Launching a TV Show Through Brand Influencers
Jason Metz, SVP Client Strategy at Awestruck Marketing Group, explained how A&E drove both online and offline engagement for a new TV program using social media influencers and a cross-country tour.
MillerCoors Case Study
Brittany Tall, digital media manager, MillerCoors, LLC, described the how their new spokesman, Keith Stone, and the “Always Smooth” campaign successfully engaged fans and created an affinity for the Keystone Light brand.
MillerCoors Case Study
Brittany Tall, digital media manager, MillerCoors, LLC, described the how their new spokesman, Keith Stone, and the “Always Smooth” campaign successfully engaged fans and created an affinity for the Keystone Light brand.
Coty Prestige: Social Media Case Study and Best Practices
Sara Jackson, global marketing manager at Coty Prestige, and Natalie Levi, marketing coordinator at Coty Prestige, shared key learnings from their Madonna Facebook sweepstakes.
Coty Prestige: Social Media Case Study and Best Practices
Sara Jackson, global marketing manager at Coty Prestige, and Natalie Levi, marketing coordinator at Coty Prestige, shared key learnings from their Madonna Facebook sweepstakes.
Inside South by Southwest
Kevin Doohan, digital marketing director at Red Bull, shared an overview of top trends, technologies, and key takeaways from the South by Southwest (SXSW) conference.
Inside South by Southwest
Kevin Doohan, digital marketing director at Red Bull, shared an overview of top trends, technologies, and key takeaways from the South by Southwest (SXSW) conference.
The Internet of Tomorrow…Today
Juliana Gruenwald, staff writer, National Journal, Esther Dyson, chairman, EDventure Holdings and founding chair, ICANN (Internet Corporation for Assigned Names and Numbers), and Sarah Deutsch, vice president and associate general counsel, Verizon Communications, discussed ICANN’s plan to expand generic top-level domain (gTLD) names.
