Digital, Social & Mobile Marketing
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Building an Online Business Community
Ed Matlack, group marketing manager of social engagement at Intuit discussed how to create a solid online community. Through the years, Intuit has been able to grow their online small business community from a cost center to a revenue center.
Building an Online Business Community
Ed Matlack, group marketing manager of social engagement at Intuit, discussed how to create a solid online community. Through the years, Intuit has been able to grow their online small business community from a cost center to a revenue center.
Connect, Influence, and Amplify: Social Media for B2B Marketers
AVG Technologies (formerly Grisoft) is a Czech company that specializes in computer security software. Jill Hunley, vice president of global social media and online engagement at AVG Technologies discussed how marketers can utilize social media to connect with and influence customers.
Connect, Influence, and Amplify: Social Media for B2B Marketers
AVG Technologies (formerly Grisoft) is a Czech company that specializes in computer security software. Jill Hunley, vice president of global social media and online engagement at AVG Technologies discussed how marketers can utilize social media to connect with and influence customers.
Digital Dads: I’m Not a Subsegment
Yahoo!, in conjunction with DB5 and Hunter, provides a new study examining the evolving role of men in household purchase decisions.
Research Report: Q2 Member Benchmarking Survey Results
This report is based on questions posed by ANA members. It covers the following key topics: production management, business-to-business, digital marketing, agency relations, social media, marketing technology, sponsorship, and marketing organization.
Kellogg Company: Campaign Optimization in a Real-Time World
Aaron Fetters, associate director digital strategy and analytics, Kellogg Company, and Dan Kidd, senior director, comScore Marketing Solutions, discussed best practices for Kellogg’s as they have worked closely with comScore to verify the accurate targeting of their digital campaigns using real-time optimization.
Kellogg Company: Campaign Optimization in a Real-Time World
Aaron Fetters, associate director digital strategy and analytics, Kellogg Company, and Dan Kidd, senior director, comScore Marketing Solutions, discussed best practices for Kellogg’s as they have worked closely with comScore to verify the accurate targeting of their digital campaigns using real-time optimization.
Social Media: How We Got Here and Where We're Going Next
Boris Bauer and Angela Cason, TEMPO, discuss a framework for evaluating new social media applications and choosing the ones that best fit your business objectives.
Social Media: How We Got Here and Where We're Going Next
Boris Bauer and Angela Cason, TEMPO, discuss a framework for evaluating new social media applications and choosing the ones that best fit your business objectives.
Social Media: How We Got Here and Where We’re Going Next
Boris Bauer and Angela Cason, TEMPO, discuss a framework for evaluating new social media applications and choosing the ones that best fit your business objectives.
USG and Social Media: Marathon Not a Sprint
Garlanda Freeze, senior manager, marketing communications, USG Corporation, discussed USG's organizational approach to social media.
USG and Social Media: Marathon Not a Sprint
Garlanda Freeze, senior manager, marketing communications, USG Corporation, discussed USG's organizational approach to social media.
A Digital U.S. Postal Service
Joe Adams, general manager of online and marketing services, U.S. Postal Service, discussed the U.S. Postal Services’ multi-channel approach to digital and mobile services.
A Digital U.S. Postal Service
Joe Adams, general manager of online and marketing services, U.S. Postal Service, discussed the U.S. Postal Services’ multi-channel approach to digital and mobile services.
American Express Provides a Virtual Wallet for Consumers with Mobile
Jason Alexander, vice president of product planning, enterprise growth, American Express Company, and Courtney Kelso, vice president, enterprise growth strategy, American Express Company, discussed how they are entering the mobile payment realm with Serve, their new mobile payments online platform that allows consumers to spend, send, and receive money via mobile.
Connecting with Mobile Moms
Tina Sharkey, chairman and global president, BabyCenter, and Julie Michaelson, Midwest Regional Sales Director, BabyCenter, discussed a recent study that explored the importance of mobile in the media mix.
Connecting with Mobile Moms
Tina Sharkey, chairman and global president, BabyCenter, and Julie Michaelson, Midwest Regional Sales Director, BabyCenter, discussed a recent study that explored the importance of mobile in the media mix.
Audience Engagement with the Mobile Phone: Budgeting for Mobile Activation in 2011
In this Mozes whitepaper, marketers will learn how to utilize mobile in order to successfully engage with consumers for live events, how to more effectively budget for mobile activation around live events and sponsorships, and about the lifecycle of consumer interaction with live events on their mobile phones.
Advertising Effectiveness: Understanding the Value of Social Media Impressions
Nielsen provides insights to marketers on building a Facebook fan base to increase the effectiveness of paid media through social advocacy, as well as how the social context influences the value of earned and paid impressions.
