Digital, Social & Mobile Marketing
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Around the ANA: ANA Embraces Social Media
This article describes some of the things ANA has done to increase their presence online and ability to connect with marketing professionals and share valuable industry insight.
Media Trends: Digital Dilemma
This article explores the complex world of digital-only format as it relates to advertisers and simplifies it so that Advertisers understand the financial and creative implications which are effected by the format selected.
Media Trends: Lend Me Your Ears
This article discusses the benefits and emergence of podcasting and provides steps outlining how marketers can leverage the low cost of producing podcasts for instant ROI.
Multiculturally Speaking: Burning Question
This article reviews the findings of the white paper entitled "The Use of Digital Media for Multicultural Marketing," which explored how multicultural marketers are harnessing the power of digital media relative to marketers targeting the general population.
How Charles Schwab Quantified the Business Impact of Online Media & Search Marketing
A partnership between Charles Schwab, MarketShare Partners, and Google provided Schwab with the opportunity to quantify the interactions between offline and online media. Athena Dai, Manager, Advanced Analytics at Charles Schwab and Maryjo Tisor, VP, Strategy Director at MarketShare Partners shared a case study that examined the role and impact of online marketing within the context of all Schwab marketing.
Longitudinal Media Experience Study
The Longitudinal Media Experience Study is a single source, occasion-based monitor of cross-platform media consumption. This presentation details the methodology and key findings from the first wave of research.
Addressable Advertising
Comcast shares the pros and cons of Addressable Advertising, and provided an overview to help advertisers know how to prepare for full deployment.
The Digital TV Transition: Production Implications for Advertisers
This white paper explores the changes that will come about as a result of the transition from analog and digital television and highlights some of issues associated with the conversion.
Advertising 2.Oh! Campaign Development in the Digital Age
From traditional advertising, to a multitude of new media options, advertising campaign development has never been more complex, sophisticated or exciting. Learn why advertisers who meaningfully connect their brands to consumer lifestyles will be the big winners.
Innovation in Today's New Media World
American Express SVP Global Marketing Claire Bennett discusses some of the things they are doing online to engage consumers and build relationships.
Five Trends Shaping Digital Marketing
Google Director of New York Advertising Sales Tim Castelli shares thoughts on the current trends shaping digital marketing, including the ways in which offline events drive online behavior and the importance of having your message accessible to customers 24/7.
Breaking with Tradition
The ongoing emergence of digital channels has changed the connection between marketers and end-users and has indeed shifted the importance of various marketing capabilities and functions. In this article Bob Barrett discusses work being done by companies on the cusp of this transition and highlights several findings from the ANA white paper, "Marketing and Media Ecosystems 2010."
Playing Well in Each Others' Sandboxes
Using previous case studies and data from third-party research on bloggers' habits and influence, Jory Des Jardins, President, BlogHer discusses best practices in measurement, outreach and such new practices like sponsored user-generated content and advisory boards.
Seven Ways to Rock Online
Erika Nardini, Director of Worldwide Branded Entertainment at Microsoft, offered best practices for using online media to build brands.
Motorola's Approach to Integrated Marketing
Corporate Vice President and Global Business and Technology Marketing and Communications of Motorola, Inc. Eduardo Conrado discusses how the company has shifted its business-to-business efforts to the online environment and provides some of the results that have come about as a result of this change.
Finding a Fit With Web 2.0: How Lee Jeans Took A Traditional Cause Campaign Social
Lee Marketing Vice President Liz Cahill and Barkley Executive Vice President Mike Swenson shared their Web 2.0 marketing best practices, which included: daily monitoring and response to sites, a well-researched and non-intrusive entrance into the blog space, brief videos that can spread virally online, and openness to consumer commentary.
Motorola's B2B Marketing Goes Online
Motorola has created a single voice to serve as the force behind their successful business-to-business marketing strategy in the government and public safety sector-from overall branding, to product and regional/channel marketing, to internal and external communications, to interactive and direct marketing.
Accountability In The Age of Consumer-Driven Media
Luane Kohnke, Managing Director of Analytics and Accountability at R/GA, discussed current trends in social media and what they mean for business today.
Beyond Social Networks: New Ways of Engaging Consumers With Social Media
If appropriately utilized, social networks have the potential to offer advertisers a variety of value propositions to suit their brand objectives. Credited with building MySpace's advertising platform, CEO and Co-Founder of SodaHead.com Jason Feffer covers the monetization and effectiveness of advertising on social networks.
Mobile Marketing & Mobile Commerce
EVP of iLoop Mobile Inc. Michael Becker, provides an overview of the mobile marketing industry, the intricacies of successfully employing the mobile channel for marketing, and showcases an example of mobile marketing by an entertainment company.
