Digital, Social & Mobile Marketing
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eBay Motors’ Auto Buyer Takes App for a Spin
Steve Yankovich, VP of mobile, eBay, discussed the growth of mobile activity and spending in eBay’s automotive category.
How Shutterfly Leverages Channels to Meet Campaign Goals
Katelyn Watson, Senior Manager, Online Marketing, Shutterfly, shared her thoughts on online display advertising in this eMarketer Q&A.
Nine Fundamentals for Mobile Marketing Success
Michael Becker, North American managing director, Mobile Marketing Association, discussed the importance of mobile and how marketers can develop mobile strategies to bridge traditional and digital advertising.
Nine Fundamentals for Mobile Marketing Success
Michael Becker, North American managing director, Mobile Marketing Association, discussed the importance of mobile and how marketers can develop mobile strategies to bridge traditional and digital advertising.
Nine Fundamentals for Mobile Marketing Success
Michael Becker, North American managing director, Mobile Marketing Association, discussed the importance of mobile and how marketers can develop mobile strategies to bridge traditional and digital advertising.
Search, Display Trends Push Online Ad Spending Past $31 Billion
In this report, eMarketer has forecasted that U.S. online ad spending will increase by over 20% in 2011.
Activision: Content Collaborations—Growing ROI Through the New Co-Marketing Partnership Philosophy
Geoff Carroll, Global Brand Director, Call of Duty, Activision, Dan Shaffer, Lead-Partnerships, Call of Duty, Activision, and Amy Stetter, VP, Media & Engagement, Activision, discussed their successes with the Call of Duty video game through a co-marketing partnership with the Jeep brand.
American Suzuki Motor Corporation: Mobile Gaming and Social Media
Jeff Holland, director of public relations and social media, American Suzuki Motor Corporation, shared insights on Suzuki's social media efforts and mobile gaming programs.
American Suzuki Motor Corporation: Mobile Gaming and Social Media
Jeff Holland, director of public relations and social media, American Suzuki Motor Corporation, shared insights on Suzuki's social media efforts and mobile gaming programs.
Outpace the Competition: Five Technologies Marketers Need
Ray Velez, chief technology officer, and Pete Stein, president of east region, Razorfish, discussed a recent report about the five technologies that are changing the business landscape.
Outpace the Competition: Five Technologies Marketers Need
Ray Velez, chief technology officer, and Pete Stein, president of east region, Razorfish, discussed a recent report about the five technologies that are changing the business landscape.
Outpace the Competition: Five Technologies Marketers Need
Ray Velez, chief technology officer, and Pete Stein, president of east region, Razorfish, discussed a recent report about the five technologies that are changing the business landscape.
PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).
2011 Mobile Marketing Association CEO & CMO Summit Keynote
Jeffrey Hayzlett, former CMO and VP, Eastman Kodak Company, discussed why senior management should begin to embrace mobile.
2011 Mobile Marketing Association CEO & CMO Summit Keynote
Jeffrey Hayzlett, former CMO and VP, Eastman Kodak Company, discussed why senior management should begin to embrace mobile.
How to Create New Mobile Markets
Scott Davidoff, post doctoral fellow, Human-Computer Interaction Institute, Carnegie Mellon University, discussed his research in location-based mobile services.
How to Create New Mobile Markets
Scott Davidoff, post doctoral fellow, Human-Computer Interaction Institute, Carnegie Mellon University, discussed his research in location-based mobile services.
Mobile Marketing Futures
Gerd Leonhard, a media futurist, discussed the evolution of the mobile landscape.
Q&A with the CEO of Pandora
Greg Stuart, CEO, Mobile Marketing Association (MMA), interviewed Joe Kennedy, CEO and president, Pandora, during this session at the 2011 MMA CEO & CMO Summit.
Social by Design
Carolyn Everson, VP, global marketing, Facebook, discussed Facebook's rapid growth and the company's forays into the mobile space.
