Digital, Social & Mobile Marketing
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PowerPresentation: Q2 Member Benchmarking Survey Results
This collection of data charts represent findings from the ANA's 2011 Q2 Member Benchmarking survey. The most popular use of social media/word of mouth marketing includes building and managing pages/profiles on Facebook, MySpace, or other social networks (75%), managing branded Twitter profiles (72%), and monitoring online word of mouth regarding their brand(s) (72%).
2011 Mobile Marketing Association CEO & CMO Summit Keynote
Jeffrey Hayzlett, former CMO and VP, Eastman Kodak Company, discussed why senior management should begin to embrace mobile.
2011 Mobile Marketing Association CEO & CMO Summit Keynote
Jeffrey Hayzlett, former CMO and VP, Eastman Kodak Company, discussed why senior management should begin to embrace mobile.
How to Create New Mobile Markets
Scott Davidoff, post doctoral fellow, Human-Computer Interaction Institute, Carnegie Mellon University, discussed his research in location-based mobile services.
How to Create New Mobile Markets
Scott Davidoff, post doctoral fellow, Human-Computer Interaction Institute, Carnegie Mellon University, discussed his research in location-based mobile services.
Mobile Marketing Futures
Gerd Leonhard, a media futurist, discussed the evolution of the mobile landscape.
Q&A with the CEO of Pandora
Greg Stuart, CEO, Mobile Marketing Association (MMA), interviewed Joe Kennedy, CEO and president, Pandora, during this session at the 2011 MMA CEO & CMO Summit.
Social by Design
Carolyn Everson, VP, global marketing, Facebook, discussed Facebook's rapid growth and the company's forays into the mobile space.
The Future of Mobile Privacy
Jules Polonetsky, co-chair and director, The Future of Privacy Forum, and Jessica Rich, deputy director, Bureau of Consumer Protection, Federal Trade Commission (FTC), discussed the FTC's view on current mobile data collection practices.
What’s Next for Mobile?
Researchers from the University of Berlin and MIT shared their thoughts on the future of mobility in this presentation.
What’s Next for Mobile?
Researchers from the University of Berlin and MIT shared their thoughts on the future of mobility in this presentation.
2011 Mobile Marketing Association CEO & CMO Summit Keynote Address
Denny Strigl, former president and CEO, Verizon Wireless, and independent director, Kodak Eastman, discussed how companies can work to build awareness for new products.
CPG Creative Best Practices Online: Driving Breakthrough and Persuasion
Yahoo!, in partnership with Ipsos OTX, conducted quantitative research to understand how digital creative plays a role in driving breakthrough and persuasion, and in prompting a change in brand desire for consumer packaged goods.
Mobile Marketing Futures
Gerd Leonhard, a media futurist, discussed the evolution of the mobile landscape.
Project 2020
Dwight Witherspoon, director, communications operations, Ericsson, discussed the creation of the Refugees United app.
SoLoMo: The Collision of Social, Local, and Mobile Media
Mike Kelly, CEO and president, The Weather Channel, discussed how his organization has used the inherent social, local, and mobile nature of weather to become a major cross-platform media company.
SoLoMo: The Collision of Social, Local, and Mobile Media
Mike Kelly, CEO and president, The Weather Channel, discussed how his organization has used the inherent social, local, and mobile nature of weather to become a major cross-platform media company.
The Business of Being Number One
Jessica Kahn, VP product, engineering, and operations, Disney Mobile, discussed the creation of Tap Tap Revenge, one of the most popular apps ever.
The Business of Being Number One
Jessica Kahn, VP product, engineering, and operations, Disney Mobile, discussed the creation of Tap Tap Revenge, one of the most popular apps ever.
Web Powered Retail: Serving Consumers Where We Find Them
Barry Judge, CMO, Best Buy, discussed how his organization interacts with consumers across multiple digital touch points.
