Digital, Social & Mobile Marketing
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Project 2020
Dwight Witherspoon, director, communications operations, Ericsson, discussed the creation of the Refugees United app.
SoLoMo: The Collision of Social, Local, and Mobile Media
Mike Kelly, CEO and president, The Weather Channel, discussed how his organization has used the inherent social, local, and mobile nature of weather to become a major cross-platform media company.
SoLoMo: The Collision of Social, Local, and Mobile Media
Mike Kelly, CEO and president, The Weather Channel, discussed how his organization has used the inherent social, local, and mobile nature of weather to become a major cross-platform media company.
The Business of Being Number One
Jessica Kahn, VP product, engineering, and operations, Disney Mobile, discussed the creation of Tap Tap Revenge, one of the most popular apps ever.
The Business of Being Number One
Jessica Kahn, VP product, engineering, and operations, Disney Mobile, discussed the creation of Tap Tap Revenge, one of the most popular apps ever.
Web Powered Retail: Serving Consumers Where We Find Them
Barry Judge, CMO, Best Buy, discussed how his organization interacts with consumers across multiple digital touch points.
Web Powered Retail: Serving Consumers Where We Find Them
Barry Judge, CMO, Best Buy, discussed how his organization interacts with consumers across multiple digital touch points.
A Summary of E-Commerce Developments
Amy Mushahwar and John Feldman from Reed Smith LLP discussed the FTC’s Dot Com Disclosure guidelines and privacy issues related to IPv6.
A Summary of E-Commerce Developments
Amy Mushahwar and John Feldman from Reed Smith LLP discussed the FTC’s Dot Com Disclosure guidelines and privacy issues related to IPv6.
Novartis: Digital Marketing in the ROI Age
Marketers face increasing pressures to achieve acceptable return on investment and prove business value in their strategic development processes. Julie Collins, director, digital marketing, Alcon Laboratories, Novartis, discussed how to answer key questions from C-level executives and demonstrate credibility through financial viability for digital marketing strategies.
Novartis: Digital Marketing in the ROI Age
Marketers face increasing pressures to achieve acceptable return on investment and prove business value in their strategic development processes. Julie Collins, director, digital marketing, Alcon Laboratories, Novartis, discussed how to answer key questions from C-level executives and demonstrate credibility through financial viability for digital marketing strategies.
Google +1: The Next Phase of Social Search
In this research brief, Digitas provides an in-depth look at Google’s +1 launch and the implications for marketers.
Mobile Marketing Playbook
This helpful mobile marketing guide from 360i, a digital marketing agency, reviews apps, mobile commerce, SMS marketing, and the role of mobile in the media mix.
Together We Buy: The Social Commerce Strategy Playbook
Digitas provides useful insights to marketers on crafting a successful social commerce strategy in this research report.
12 Ways to Monetize Social Media
Paul Dunay, CMO, Networked Insights, shared 12 ways that marketers can measure social media ROI.
12 Ways to Monetize Social Media
Paul Dunay, CMO, Networked Insights, shared 12 ways that marketers can measure social media ROI.
Gap Invites Shoppers to Make a Deal Through Social Media
Chris Gayton, senior director marketing, Gap, Inc., and Summer Riley, director, customer relationship marketing, Gap, Inc., discussed how Gap is using social and mobile to reach new consumers.
Lowe's Creative Ideas: Engaging and Inspiring DIYers in a Digital and Social World
Sandy Culver, Consumer Marketing Director, Creative Ideas, Lowe's, discussed how Lowe's Creative Ideas multi-channel franchise utilizes the social space in order to help DIYers with their creative home improvement needs.
The New Hierarchy of Engagement
Renée L. Horne, Director of Digital and Social Media Engagement, FedEx, discussed how digital media is now the intersection for communications and how social media is creating a new hierarchy for engagement across all customer focused disciplines.
The New Hierarchy of Engagement
Renée L. Horne, Director of Digital and Social Media Engagement, FedEx, discussed how digital media is now the intersection for communications and how social media is creating a new hierarchy for engagement across all customer focused disciplines.
