Digital, Social & Mobile Marketing
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Ragú Social Media Case Study: Mom's the Word on Dinner
Nivedita Chakravorty, senior brand manager, Ragú, Unilever United States, Inc., discussed the strategy, ideas, and results of a campaign that used social media to reach moms.
Ragú Social Media Case Study: Mom's the Word on Dinner
Nivedita Chakravorty, senior brand manager, Ragú, Unilever United States, Inc., discussed the strategy, ideas, and results of a campaign that used social media to reach moms.
Southern Comfort Uses Social Media at Mardi Gras
Kate Boltin, lead interactive marketing analyst, Brown-Forman Corporation, and Marjorie Dufek, interactive marketing director, Brown-Forman Corporation, discussed how Brown-Forman Corporation's Southern Comfort created captivating and compelling content by leveraging newer media and crowd-sourcing techniques in combination with traditional media.
Southern Comfort Uses Social Media at Mardi Gras
Kate Boltin, lead interactive marketing analyst, Brown-Forman Corporation, and Marjorie Dufek, interactive marketing director, Brown-Forman Corporation, discussed how Brown-Forman Corporation's Southern Comfort created captivating and compelling content by leveraging newer media and crowd-sourcing techniques in combination with traditional media.
Wheat Thins Builds an Integrated Campaign with 140 Characters
Jim Low, senior marketing director, Kraft Foods, Inc., discussed the strategy behind Wheat Thins' integration of digital and social media with more traditional marketing and the behind-the-scenes of the execution of "The Crunch is Calling" campaign.
Yahoo! Mobile Internet: Delivering on the Promise of Mobile Advertising
Yahoo! provides insights to marketers on the emerging potential for ad effectiveness with mobile internet.
Consolidation of Online Ad Market Continues as Google Grabs More Shares
According to eMarketer, more than 60 percent of online ad spending will be disbursed between Google, Yahoo!, AOL, Facebook, and Microsoft in 2011.
eMarketer Case Study: Adobe Engages Loyal Fans on Facebook to Share the Love
To enhance fan engagement on Facebook in 2009, Adobe brought in a PR team to build relationships with the fans that were already there—and to gain more.
A Challenging Channel
Mobile marketing presents many opportunities, but big issues remain in understanding what mobile marketing’s capabilities really are, enterprise ownership, and perceived complexity.
Final Say: A Whole New World
Esther Lee, senior vice president of brand marketing, advertising, media, and sponsorships for AT&T, discusses how brands can harness the power of the mobile platform.
The Nielsen Company: Cross Platform Report Q1 2011
The Cross Platform Report for Quarter 1, 2011, from The Nielsen Company, provides an in-depth look at today’s video consumer.
AVEENO and Recyclebank: Sustainable Marketing That Works
Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.
AVEENO and Recyclebank: Sustainable Marketing That Works
Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.
AVEENO and Recyclebank: Sustainable Marketing That Works
Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.
iPad: Beyond a Toy, How to Make it Work for Marketers
Rex Briggs, CEO, Marketing Evolution, discussed ten ways that the Apple iPad can be an effective and efficient tool for the busy marketer.
iPad: Beyond a Toy, How to Make it Work for Marketers
Rex Briggs, CEO, Marketing Evolution, discussed ten ways that the Apple iPad can be an effective and efficient tool for the busy marketer.
iPad: Beyond a Toy, How to Make it Work for Marketers
Rex Briggs, CEO, Marketing Evolution, discussed ten ways that the Apple iPad can be an effective and efficient tool for the busy marketer.
BabyCenter’s 21st Century Mom® Insights Series: 2010 Mom® Social Influencer Report
This BabyCenter study reveals the anatomy of five consumer segments among moms using social media, broken down into two categories: the “Influencers” and the “Influenced.” Even though the Influencers make up only 18% of social moms, they wield 78% of the influence and have a profound impact on the Influenced.
Benjamin Moore Makes a Colorful Entry into the Mobile App World
Chris Connelly, product manager, Benjamin Moore & Co., discussed how their mobile applications have helped to build brand loyalty while also getting all three of their consumer segments excited about paint.
Benjamin Moore Makes a Colorful Entry into the Mobile App World
Chris Connelly, product manager, Benjamin Moore & Co., discussed how their mobile applications have helped to build brand loyalty while also getting all three of their consumer segments excited about paint.
