Digital, Social & Mobile Marketing
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Organizing for Improved Customer Engagement via Social Media
Matt Rozen, Senior Social Media Strategist, Adobe Systems, shared a frontline social media case study and discussed how Adobe organizes their social media to better engage with their customers.
Organizing for Improved Customer Engagement via Social Media
Matt Rozen, Senior Social Media Strategist, Adobe Systems, shared a frontline social media case study and discussed how Adobe organizes their social media to better engage with their customers.
The Five Biggest Questions of Social Media Marketers—Answered
Learn what you need to know to succeed in a daunting marketing and advertising space. Case studies from TurboTax and Downy, a Procter & Gamble brand, show how marketers have used crowdsourcing and social media sites to connect to consumers.
Power of Relevancy: The Biometric Impact of Online Advertising
A recent Yahoo! study shows how biometric monitoring of participants helps marketers understand the importance of employing relevant tactics in online advertising to connect with consumers.
BSH: Social Media from a Corporate Perspective
Marni Hale, senior corporate communications manager, BSH Home Appliances Corporation, shared a case study on BSH Home Appliances Corporation's overall social media strategy and programs.
BSH: Social Media from a Corporate Perspective
Marni Hale, senior corporate communications manager, BSH Home Appliances Corporation, shared a case study on BSH Home Appliances Corporation's overall social media strategy and programs.
Honda Case Study: Social Media and Gaming
Alicia Jones, social media at American Honda Motor Co., Inc., discussed how the brand leverages social gaming and shared case studies on its recent campaigns on Facebook.
Honda Case Study: Social Media and Gaming
Alicia Jones, social media at American Honda Motor Co., Inc., discussed how the brand leverages social gaming and shared case studies on its recent campaigns on Facebook.
10 Lessons in Igniting Word of Mouth Movements
Robbin Phillips, president, Brains on Fire, discussed opportunities for marketers to create sustainable word of mouth movements.
Microsoft Advertising: Driving Consumer Engagement in a Multi-Screen World
Kelly Jones, marketing insights manager, Microsoft Advertising, and Rick Song, GM, Eastern U.S., Microsoft Advertising, discussed a recent study Microsoft fielded with Wunderman on the multi-screen consumer.
Microsoft Advertising: Driving Consumer Engagement in a Multi-Screen World
Kelly Jones, marketing insights manager, Microsoft Advertising, and Rick Song, GM, Eastern U.S., Microsoft Advertising, discussed a recent study Microsoft fielded with Wunderman on the multi-screen consumer.
Post Foods: Bringing to Life a Total Market Multiplatform Program
Leah Dunmore, vice president, marketing, Honey Bunches of Oats, Post Foods, and Steven Wolfe Pereira, managing director, MV42°, a division of Starcom MediaVest Group, described how Post Foods connected with their Hispanic consumers with an integrated effort on multiple screens to drive results.
Post Foods: Bringing to Life a Total Market Multiplatform Program
Leah Dunmore, vice president, marketing, Honey Bunches of Oats, Post Foods, and Steven Wolfe Pereira, managing director, MV42°, a division of Starcom MediaVest Group, described how Post Foods connected with their Hispanic consumers with an integrated effort on multiple screens to drive results.
Volvo: Driving Consumer Engagement through Mobile Media Integration
Linda Gangeri, manager, national advertising, Volvo Cars of North America, LLC, discussed how Volvo is embracing multi-screen marketing and interactive video ads that have resulted in a higher response rate compared to other types of media.
Volvo: Driving Consumer Engagement through Mobile Media Integration
Linda Gangeri, manager, national advertising, Volvo Cars of North America, LLC, discussed how Volvo is embracing multi-screen marketing and interactive video ads that have resulted in a higher response rate compared to other types of media.
I Know Where You Will Be Next Summer and Other Mobile Marketing Myths
Mobile marketing represents a further convergence of advertising and technology, and Joseph Rosenbaum, partner at Reed Smith LLC, explored the current state of law and regulation in mobile marketing, from what's real and what's hot to what's coming and what's not.
9 Common Email Marketing Mistakes and How to Avoid Them
Greg Cangiolosi, CEO, Blue Sky Factory, Inc., discussed the nine email marketing mistakes that many marketers are making, and suggested tactical ways to improve on each critical area of campaign planning and execution.
9 Common Email Marketing Mistakes and How to Avoid Them
Greg Cangiolosi, CEO, Blue Sky Factory, Inc., discussed the nine email marketing mistakes that many marketers are making, and suggested tactical ways to improve on each critical area of campaign planning and execution.
9 Common Email Marketing Mistakes and How to Avoid Them
Greg Cangiolosi, CEO, Blue Sky Factory, Inc., discussed the nine email marketing mistakes that many marketers are making, and suggested tactical ways to improve on each critical area of campaign planning and execution.
The Top Ten Digital Debacles
Joseph Rosenbaum, partner, ReedSmith, shared a number of areas in the online space that may present risks to advertisers in the future.
