Digital, Social & Mobile Marketing
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The Top Ten Digital Debacles
Joseph Rosenbaum, partner, ReedSmith, shared a number of areas in the online space that may present risks to advertisers in the future.
GfK MRI Survey Results
See survey results from GfK MRI's consumer reserach on a variety of media channels, including magazines, TV, social media, and gaming.
A Leading Mobile Agency's Viewpoint
Warren Zenna, vice president, mobile strategy, Phonevalley, shared five tips for marketers interested in mobile marketing.
A Leading Mobile Agency’s Viewpoint
Warren Zenna, vice president, mobile strategy, Phonevalley, shared five tips for marketers interested in mobile marketing.
Building an Effective Mobile Strategy: Insights from a Leading Apps Developer
Evan Conway, EVP, marketing and advertising, Handmark, shared his thoughts on why mobile apps should be important to marketers.
Building an Effective Mobile Strategy: Insights from a Leading Apps Developer
Evan Conway, EVP, marketing and advertising, Handmark, shared his thoughts on why mobile apps should be important to marketers.
Hallmark's Mobile Strategy
Mike Adams, project manager, Hallmark, shared details on Hallmark's forays into the mobile marketing world.
Hallmark's Mobile Strategy
Mike Adams, project manager, Hallmark, shared details on Hallmark's forays into the mobile marketing world.
Mobile at H&R Block
Amy Roberts, program director, mobile, H&R Block, discussed the January 2011 launch of H&R Block's mobile website and app.
Smart Use of Social Media: How to Minimize Legal Risk
A panel of industry experts tackled the risks and rewards associated with social media marketing, including case studies of companies that have made and lost millions with well-executed programs and old-style blunders.
Smart Use of Social Media: How to Minimize Legal Risk
A panel of industry experts tackled the risks and rewards associated with social media marketing, including case studies of companies that have made and lost millions with well-executed programs and old-style blunders.
The Power of Mobility: Redefining How We Operate
Russ McGuire, vice president, strategy, Sprint, discussed the mobility revolution that is currently taking place.
The Transformative Power of M2M
Tom Nelson, group manager, emerging solutions group, Sprint Nextel, discussed the new field of M2M (Machine-to-Machine) technology.
The Transformative Power of M2M
Tom Nelson, group manager, emerging solutions group, Sprint Nextel, discussed the new field of M2M (Machine-to-Machine) technology.
Data Breach Issues in Email Marketing
Mark Melodia, partner, Reed Smith LLP, discussed data breach issues related to email service providers.
Data Breach Issues in Email Marketing
Mark Melodia, partner, Reed Smith LLP, discussed data breach issues related to email service providers.
Social Media, R.I.P. — Is What Comes Next What Came Before?
Jonathan Salem Baskin, author, Histories of Social Media, discussed the end of social media as we know it, ways to think differently about your brand, and how to make better use of social media tools.
Social Media, R.I.P. — Is What Comes Next What Came Before?
Jonathan Salem Baskin, author, Histories of Social Media, discussed the end of social media as we know it, ways to think differently about your brand, and how to make better use of social media tools.
Social Media, R.I.P.-Is What Comes Next What Came Before?
Jonathan Salem Baskin, Author, Histories of Social Media, discussed the end of social media as we know it, ways to think differently about your brand, and how to make better use of social media tools.
The New gTLDs…What Do They Mean for Brand Holders?
John Hines, partner, Reed Smith LLP, discussed ICANN’s proposal for new gTLDs. This issue could have huge financial and technological impacts on advertisers.
