Digital, Social & Mobile Marketing
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Hallmark's Mobile Strategy
Mike Adams, project manager, Hallmark, shared details on Hallmark's forays into the mobile marketing world.
Hallmark's Mobile Strategy
Mike Adams, project manager, Hallmark, shared details on Hallmark's forays into the mobile marketing world.
Mobile at H&R Block
Amy Roberts, program director, mobile, H&R Block, discussed the January 2011 launch of H&R Block's mobile website and app.
Smart Use of Social Media: How to Minimize Legal Risk
A panel of industry experts tackled the risks and rewards associated with social media marketing, including case studies of companies that have made and lost millions with well-executed programs and old-style blunders.
Smart Use of Social Media: How to Minimize Legal Risk
A panel of industry experts tackled the risks and rewards associated with social media marketing, including case studies of companies that have made and lost millions with well-executed programs and old-style blunders.
The Power of Mobility: Redefining How We Operate
Russ McGuire, vice president, strategy, Sprint, discussed the mobility revolution that is currently taking place.
The Transformative Power of M2M
Tom Nelson, group manager, emerging solutions group, Sprint Nextel, discussed the new field of M2M (Machine-to-Machine) technology.
The Transformative Power of M2M
Tom Nelson, group manager, emerging solutions group, Sprint Nextel, discussed the new field of M2M (Machine-to-Machine) technology.
Data Breach Issues in Email Marketing
Mark Melodia, partner, Reed Smith LLP, discussed data breach issues related to email service providers.
Data Breach Issues in Email Marketing
Mark Melodia, partner, Reed Smith LLP, discussed data breach issues related to email service providers.
Social Media, R.I.P. — Is What Comes Next What Came Before?
Jonathan Salem Baskin, author, Histories of Social Media, discussed the end of social media as we know it, ways to think differently about your brand, and how to make better use of social media tools.
Social Media, R.I.P. — Is What Comes Next What Came Before?
Jonathan Salem Baskin, author, Histories of Social Media, discussed the end of social media as we know it, ways to think differently about your brand, and how to make better use of social media tools.
Social Media, R.I.P.-Is What Comes Next What Came Before?
Jonathan Salem Baskin, Author, Histories of Social Media, discussed the end of social media as we know it, ways to think differently about your brand, and how to make better use of social media tools.
The New gTLDs…What Do They Mean for Brand Holders?
John Hines, partner, Reed Smith LLP, discussed ICANN’s proposal for new gTLDs. This issue could have huge financial and technological impacts on advertisers.
The New gTLDs…What Do They Mean for Brand Holders?
John Hines, partner, Reed Smith LLP, discussed ICANN’s proposal for new gTLDs. This issue could have huge financial and technological impacts on advertisers.
American Family Insurance Grows Their "Family" Through Multiple Screen Marketing
Lisa Bacus, vice president, marketing, American Family Insurance, and Telisa Yancy, director, advertising, brand and media, American Family Insurance, discussed their organization's multi-screen campaign, which leverages branded entertainment, mobile, online, radio, gaming, and video on demand.
American Family Insurance Grows Their "Family" Through Multiple Screen Marketing
Lisa Bacus, vice president, marketing, American Family Insurance, and Telisa Yancy, director, advertising, brand and media, American Family Insurance, discussed their organization’s multi-screen campaign, which leverages branded entertainment, mobile, online, radio, gaming, and video on demand.
How Disney Parks Leverages Social Media and Technology to Engage with Moms
Christie Volastro, director, Digital Marketing, Disney Destinations, Tom Aronson, digital marketing director, Disney Destinations, and Leanne Jakubowski, director, Digital Marketing, Disney Destinations discussed how Disney Parks has embraced social tools and technologies in order to broaden and deepen engagement with moms and turn them into their most passionate advocates.
RadioShack: Staying Social in a Mobile World
Adrian Parker, director, Social Media at RadioShack, discussed how the brand's focus on innovation led to successful and unique partnerships with various social media platforms.
Understanding and Reaching the New Digital American Family
Doug Anderson, senior vice president, Research and Thought Leadership, The Nielsen Company, and Radha Subramanyam, senior vice president, Media Analytics, The Nielsen Company, discussed the New American Family and explored the demographic characteristics, trends, and roles in this new family structure and how this influences media behaviors today and in the future.
