Digital, Social & Mobile Marketing
R3: Winning at Asian Agency Management
In this recent white paper from R3 Worldwide marketers will learn about major shifts in the ways marketers are engaging with their agencies across Asia, how these shifts differ from one country to another, and what the implications of these trends are on agency-client relationships.
ANA Commercial Ratings Summit Follow-Up
Joan FitzGerald, vice president of television and cross-media solutions at comScore, and Jeff Boehme, chief research officer at Kantar Media, shared how their respective companies address brand-specific commercial ratings.
ANA Commercial Ratings Summit Follow-Up — comScore
Joan FitzGerald, vice president of television and cross-media solutions at comScore, and Jeff Boehme, chief research officer at Kantar Media, shared how their respective companies address brand-specific commercial ratings.
ANA Commercial Ratings Summit Follow-Up — Kantar Media
Joan FitzGerald, vice president of television and cross-media solutions at comScore, and Jeff Boehme, chief research officer at Kantar Media, shared how their respective companies address brand-specific commercial ratings.
100 Content Marketing Examples
In this guide the Content Marketing Institute provides 100 useful content marketing examples from companies of various sizes, locations, and industries.
The Real Role of Social Media
Author Joseph Jaffe outlined what he believes to be the real role of social media and how it fits with the physical, virtual, and digital worlds.
The Real Role of Social Media
Author Joseph Jaffe outlined what he believes to be the real role of social media and how it fits with the physical, virtual, and digital worlds.
Chicago’s Startup Community: 1871
Elisa All, founder and CEO of 30Second Mobile, Justin Massa, founder and CEO of Food Genius, Erik Severinghaus, founder and CEO of SimpleRelevance, and Kevin Willer, CEO of 1871, discussed how Chicago-based 1871, a co-working center for digital startups, helps entrepreneurs like 30Second Mobile, Food Genius, and SimpleRelevance grow their businesses.
Chicago’s Startup Community: 30Second Mobile, Food Genius, SimpleRelevance
Elisa All, founder and CEO of 30Second Mobile, Justin Massa, founder and CEO of Food Genius, Erik Severinghaus, founder and CEO of SimpleRelevance, and Kevin Willer, CEO of 1871, discussed how Chicago-based 1871, a co-working center for digital startups, helps entrepreneurs like 30Second Mobile, Food Genius, and SimpleRelevance grow their businesses.
Taking a Deep Dive into Chicago’s Startup Community
Elisa All, founder and CEO of 30Second Mobile, Justin Massa, founder and CEO of Food Genius, Erik Severinghaus, founder and CEO of SimpleRelevance, and Kevin Willer, CEO of 1871, discussed how Chicago-based 1871, a co-working center for digital startups, helps entrepreneurs like 30Second Mobile, Food Genius, and SimpleRelevance grow their businesses.
The Innovation Imperative
Joseph Jaffe, founder and partner of Evol8tion, LLC, discussed how brands can benefit from technology-based innovation and partnering with startups.
The Innovation Imperative
Joseph Jaffe, founder and partner of Evol8tion, LLC, discussed how brands can benefit from technology-based innovation and partnering with startups.
The Innovation Imperative
Joseph Jaffe, founder and partner of Evol8tion, LLC, discussed how brands can benefit from technology-based innovation and partnering with startups.
58 Social Media Tips for Content Marketing
In this reference guide the Content Marketing Institute provides social media tips and best practices for content marketers.
Omni-Channel Marketing at Macy’s
Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s business strategy.
Omni-Channel Marketing at Macy’s
Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s business strategy.
Leveraging Online Video Content
Andrew Budkofsky, EVP, sales and partnerships at Break Media, Oren Katzeff, head of audience and product at ZEFR, and Pat LaPointe, EVP Americas at MarketShare, participated in this panel discussion to share their experience with online video content and strategies for leveraging the platform effectively.
How Vail Resorts Engages Users Through a Robust Mobile and Social Strategy
David R. Mitchell, vice president, creative at SapientNitro, described Vail Resorts’ EpicMix. This online and mobile app lets skiers and riders track their activity on the slopes, upload information onto a dashboard, and share their journey across their social networks.
How Vail Resorts Engages Users Through a Robust Mobile and Social Strategy
David R. Mitchell, vice president, creative at SapientNitro, described Vail Resorts’ EpicMix. This online and mobile app lets skiers and riders track their activity on the slopes, upload information onto a dashboard, and share their journey across their social networks.
Sprint: The Mobile Moment of Truth
Mark Logan, senior vice president, digital innovation at Barkley, discussed a new research study conducted for Sprint Corporation that shows consumers’ growing use of mobile devices while shopping.
