Digital, Social & Mobile Marketing
First << 47484950515253 >> Last (59)
ANA Survey Results: In with the New
An ANA survey reveals that companies are spending more on newer media platforms to reach multicultural consumers. The survey found that, since 2007, the newer multicultural media platform showing the greatest increase in usage is social networks, which rose 43 points, from 16 percent to 59 percent.
Coca-Cola: Transforming Experience through Mobile
Chris Bigda, media and interactive manager, The Coca-Cola Company, and John Ohara, associate media director, MediaVest, discussed how Coca-Cola is using mobile technology to explore gaming, location-based deals, and in-store shopper marketing.
Coca-Cola: Transforming Experience through Mobile
Chris Bigda, media and interactive manager, The Coca-Cola Company, and John Ohara, associate media director, MediaVest, discussed how Coca-Cola is using mobile technology to explore gaming, location-based deals, and in-store shopper marketing.
Everything You Wanted to Know about OBA Self-Regulation
Stuart Ingis, Partner, Venable; Dan Jaffe, Executive Vice President, Government Relations, ANA; Scott Meyer, CEO and Founder, Evidon; Lee Peeler, President and CEO, National Advertising Review Council (NARC), provided detailed information on the new online behavioral advertising (OBA) self-regulatory program launched by the ANA and a coalition of industry groups.
Everything You Wanted to Know about OBA Self-Regulation
Stuart Ingis, Partner, Venable; Dan Jaffe, Executive Vice President, Government Relations, ANA; Scott Meyer, CEO and Founder, Evidon; Lee Peeler, President and CEO, National Advertising Review Council (NARC), provided detailed information on the new online behavioral advertising (OBA) self-regulatory program launched by the ANA and a coalition of industry groups.
Everything You Wanted to Know about OBA Self-Regulation
Stuart Ingis, Partner, Venable; Dan Jaffe, Executive Vice President, Government Relations, ANA; Scott Meyer, CEO and Founder, Evidon; Lee Peeler, President and CEO, National Advertising Review Council (NARC), provided detailed information on the new online behavioral advertising (OBA) self-regulatory program launched by the ANA and a coalition of industry groups.
Virgin Mobile Presents: Monster Ball Tour Starring Lady Gaga
Ron Faris, director, brand marketing & experiences, Virgin Mobile USA, and Dorrian Porter, chief executive officer, Mozes, discussed Virgin Mobile’s sponsorship of Lady Gaga’s 2010 tour and how the brand used mobile to support it.
Virgin Mobile Presents: The Monster Ball Tour Starring Lady Gaga
Ron Faris, director, brand marketing & experiences, Virgin Mobile USA, and Dorrian Porter, chief executive officer, Mozes, discussed Virgin Mobile's sponsorship of Lady Gaga's 2010 tour and how the brand used mobile to support it.
Oreo: A Brand That Connects People
Jessica Robinson, associate director of Consumer and Customer Engagement for Kraft Foods, and Sarah Hofstetter, senior vice president of Emerging Media and Brand Strategy at digital agency 360i, shared how Oreo uses digital and social media to bring the brand essence to life online.
U.S. Cellular and Facebook: A Passion Project
Sherri Maxson, director interactive, U.S. Cellular Corporation, and Bob Skwarek, brand manager, U.S. Cellular Corporation, shared a case study on how the brand built its social team using employee volunteers.
U.S. Cellular and Facebook: A Passion Project
Sherri Maxson, director interactive, U.S. Cellular Corporation, and Bob Skwarek, brand manager, U.S. Cellular Corporation, shared a case study on how the brand built its social team using employee volunteers.
OraBrush: Using Promoted Videos to Raise Brand Awareness
After several unsuccessful TV commercials, OraBrush opted to utilize YouTube Promoted Videos to raise brand awareness, drive site traffic, and create impressions.
Quaker Instant Oatmeal: Measuring the Offline Sales Impact of Google’s Content Network and YouTube
In order to boost slumping oatmeal sales, Quaker Oatmeal launched the “Awaken Your Senses” challenge on YouTube and the Google Content Network as a 15 week branded entertainment experience featuring new oatmeal creations from 12 of the web’s top food bloggers.
The Connected Consumer: How to Use Connected Devices to Enhance the Viewing Experience
Scott Maddux, SVP Product Development, The Nielsen Company, discussed the emerging market for the second screen experience and introduced Media-Sync, a new Nielsen product for content awareness in connected devices.
The Connected Consumer: How to Use Connected Devices to Enhance the Viewing Experience
Scott Maddux, SVP Product Development, The Nielsen Company, discussed the emerging market for the second screen experience and introduced Media-Sync, a new Nielsen product for content awareness in connected devices.
The Connected Consumer: How to Use Connected Devices to Enhance the Viewing Experience
Scott Maddux, SVP Product Development, The Nielsen Company, discussed the emerging market for the second screen experience and introduced Media-Sync, a new Nielsen product for content awareness in connected devices.
Global Advertising Clearance in a Digital World
A panel of industry experts from New Zealand, Russia, the U.K., and Venezuela discussed the virtual potholes present in global digital campaigns and how they can be managed.
Key Findings Report: Multicultural Marketing and Newer Media
This Key Findings Report includes highlights of an ANA survey designed to better understand how newer media platforms are being used to reach multicultural consumers. The survey finds that the majority of respondents are increasing spending on multicultural media overall, and more specifically newer media platforms, to reach multicultural customers—56% of respondents in both cases.
Accenture: Social Media/Social Commerce
Kelly Dempski, Director, Accenture Technology Labs, discussed the importance to organizations in building a social commerce capability roadmap to navigate the increasing socialization of commercial transactions.
Accenture: Social Media/Social Commerce
Kelly Dempski, Director, Accenture Technology Labs, discussed the importance to organizations in building a social commerce capability roadmap to navigate the increasing socialization of commercial transactions.
