Digital, Social & Mobile Marketing
First << 49505152535455 >> Last (60)
How RadioShack is Leveraging Social Connections to Drive Growth
Lisa Leet, account director, imc², discussed how RadioShack used social media to change the image of their brand and drive growth.
Making Out-of-Home Media Interactive Through Mobile Activation
Jeff Cloud, director, customer relationship and mobile marketing, General Growth Properties, and Jennifer Piggott, director, national sales, business development, General Growth Properties, discussed how General Growth Properties has incorporated mobile into its marketing mix.
Making Out-of-Home Media Interactive Through Mobile Activation
Jeff Cloud, director, customer relationship and mobile marketing, General Growth Properties, and Jennifer Piggott, director, national sales, business development, General Growth Properties, discussed how General Growth Properties has incorporated mobile into its marketing mix.
Get the Scoop on What Women Want
Yahoo!'s Connectonomics Study examines how and why women are using different kinds of online sites. Check out the results.
Entertainment Social Media: Turning Online Consumers Into Real-Life Customers
Matt Singley, corporate director of social media, Caesars Entertainment, discussed how Harrah’s Entertainment has tripled its social media team and utilized social media as a great customer service and engagement tool during the Consumer Electronics Show.
Entertainment Social Media: Turning Online Consumers Into Real-Life Customers
Matt Singley, corporate director of social media, Caesars Entertainment, discussed how Harrah’s Entertainment has tripled its social media team and utilized social media as a great customer service and engagement tool during the Consumer Electronics Show.
Intuit: Will Your Company be a Social Media Rock Star?
Julie Miller, director of Public Relations and Social Communications, Intuit Inc. Consumer Group, shared insights and practical tips from TurboTax about what it takes to succeed in social media
Intuit: Will Your Company be a Social Media Rock Star?
Julie Miller, director of Public Relations and Social Communications, Intuit Inc. Consumer Group, shared insights and practical tips from TurboTax about what it takes to succeed in social media
PEMCO Insurance: The Journey to an Engaged Enterprise
Rod Brooks, CMO of PEMCO Mutual Insurance Company, shared how the company successfully leveraged social media tools and programs to break down barriers and create organizational readiness and engagement around social media. He also shared the specific tools the brand utilized to reach and educate reluctant audiences and foster a transparent, relationship-based culture.
PEMCO Insurance: The Journey to an Engaged Enterprise
Rod Brooks, CMO of PEMCO Mutual Insurance Company, shared how the company successfully leveraged social media tools and programs to break down barriers and create organizational readiness and engagement around social media. He also shared the specific tools the brand utilized to reach and educate reluctant audiences and foster a transparent, relationship-based culture.
Emerging Currencies: Toward a New Future of Incentives
Liz Crawford, senior vice president, strategy, MARS Advertising, Inc., discussed digital transactions, behavioral currency, and the future of incentives in the new shopper economy.
Emerging Currencies: Toward a New Future of Incentives
Liz Crawford, senior vice president, strategy, MARS Advertising, Inc., discussed digital transactions, behavioral currency, and the future of incentives in the new shopper economy.
Marketing to the Mobile Shopper: Ten Tips for Creating a Successful Mobile Initiative
Masha Sajdeh, chief shopper strategist, Arc Worldwide, and Molly Garris, manager, digital strategy, Arc Worldwide, shared their 10 key findings from a 2010 Arc Worldwide survey which sought to better understand mobile shoppers.
Marketing to the Mobile Shopper: Ten Tips for Creating a Successful Mobile Initiative
Masha Sajdeh, chief shopper strategist, Arc Worldwide, and Molly Garris, manager, digital strategy, Arc Worldwide, shared their 10 key findings from a 2010 Arc Worldwide survey which sought to better understand mobile shoppers.
10 Issues in 50 Minutes: 2011 TV & Everything Video Forum
Industry experts from Advertising Age, NBC Universal, State Farm Insurance Company, Horizon Media, Turner Broadcasting System, and MediaVest USA debated a number of issues pertaining to TV and video today at the 2011 ANA TV& Everything Video Forum.
Google: Addressing Mobile Usage Trends & Learnings
Elliott Nix, senior account executive, Google Mobile Ads, who was instrumental in fueling Google Mobile's significant growth, discussed the latest mobile marketing and usage trends.
I Know Where You Will Be Next Summer and Other Mobile Marketing Myths
Mobile marketing represents a further convergence of advertising and technology, and Joseph Rosenbaum, partner at Reed Smith LLC, explored the current state of law and regulation in mobile marketing, from what's real and what's hot to what's coming and what's not.
The BRAVO Buzz Model: A Mobile Marketing Strategic Lens
Ellen Stone, senior vice president of marketing, BRAVO, and David Berkowitz, senior director of emerging media and innovation, 360i, discussed how BRAVO drove tens of millions of impressions through mobile marketing, which also allowed BRAVO's viewers to connect with Top Chef: Just Desserts before the show even aired.
Multicultural Marketing and Newer Media-2010 ANA Survey
Bill Duggan, group executive vice president, ANA, shared the results of the ANA's 2010 Multicultural Marketing and Newer Media Survey.
Multicultural Marketing and Newer Media-2010 ANA Survey
Bill Duggan, group executive vice president, ANA, shared the results of the ANA’s 2010 Multicultural Marketing and Newer Media Survey.
