Digital, Social & Mobile Marketing
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The Future of the Digital Media Market
Andy Atherton, COO at Brand.net, and Paul Smith, media buying director at Mars North America, discussed why advertisers must understand the digital media market and explored a possible futures market for online advertising.
The Future of the Digital Media Market
Andy Atherton, COO at Brand.net, and Paul Smith, media buying director at Mars North America, discussed why advertisers must understand the digital media market and explored a possible futures market for online advertising.
How to Socialize Your Marketing and Advertising
Harry J. Gold, CEO of Overdrive Interactive, discussed practical steps for organizations to take in order to truly integrate the power of social media into their marketing mix. Gold included several case studies from companies who use social media to weave their brands, offers, and messages into the web to make lasting connections with consumers, encourage viral promotion, and drive measurable results and ROI.
How to Socialize Your Marketing and Advertising
Harry J. Gold, CEO of Overdrive Interactive, discussed practical steps for organizations to take in order to truly integrate the power of social media into their marketing mix. Gold included several case studies from companies who use social media to weave their brands, offers, and messages into the web to make lasting connections with consumers, encourage viral promotion, and drive measurable results and ROI.
What We've Learned: Driving Effective Returns with Digital Media
Todd Curtis, senior consumer insights manager, digital and applied analytics for marketing effectiveness, General Mills, Inc., and Mike Zeman, vice president, marketing solutions, comScore, Inc., provided an overview of the current state of online advertising, especially as it pertains to measuring advertising effectiveness.
What We've Learned: Driving Effective Returns with Digital Media
Todd Curtis, senior consumer insights manager, digital and applied analytics for marketing effectiveness, General Mills, Inc., and Mike Zeman, vice president, marketing solutions, comScore, Inc., provided an overview of the current state of online advertising, especially as it pertains to measuring advertising effectiveness.
Events and the Owned Media Opportunity: Case Studies
Liz Bigham, SVP and director of marketing, Jack Morton Worldwide, and Steve Jarvis, vice president, marketing, small & midsize business, Concur Technologies, Inc., highlighted event marketing and the owned media opportunity in three case studies from Hyundai Sonata, Concur Breeze, and Samsung 3D LED TV.
Events and the Owned Media Opportunity: Case Studies
Liz Bigham, SVP and director of marketing, Jack Morton Worldwide, and Steve Jarvis, vice president, marketing, small & midsize business, Concur Technologies, Inc., highlighted event marketing and the owned media opportunity in three case studies from Hyundai Sonata, Concur Breeze, and Samsung 3D LED TV.
Research Report: Mobile Marketing
AN ANA survey finds that the vast majority of client-side marketers (88%) say they will utilize mobile marketing in 2011. Seventy-five percent plan to increase their spending on mobile marketing initiatives by an average of 59% vs. 2010, according to the survey of 97 marketers, done in partnership with the MMA (Mobile Marketing Association). The survey also explores the benefits and barriers of mobile marketing and the ways in which brands are managing their mobile marketing activities.
Mattel, Inc. Case Study: Interactive Television
Traci Kondo, media manager, Mattel, Inc. shared a case study on the Barbie Channel and discussed Mattel, Inc.'s experiences using interactive television.
Mattel, Inc. Case Study: Interactive Television
Traci Kondo, media manager, Mattel, Inc. shared a case study on the Barbie Channel and discussed Mattel, Inc.'s experiences using interactive television.
What's New in SEO, Social Media, and Mobile Devices
Andreas Ramos, search director, and Matt Smith, senior manager, Acxiom Digital, discussed recent trends in search engine optimization (SEO), social media, and mobile devices.
What's New in SEO, Social Media, and Mobile Devices
Andreas Ramos, search director, and Matt Smith, senior manager, Acxiom Digital, discussed recent trends in search engine optimization (SEO), social media, and mobile devices.
What’s New in SEO, Social Media, and Mobile Devices
Andreas Ramos, search director, and Matt Smith, senior manager, Acxiom Digital, discussed recent trends in search engine optimization (SEO), social media, and mobile devices.
Research Report: Multicultural Marketing and Newer Media
An ANA survey finds that more than half of marketers are increasing investments in newer media platforms to reach multicultural consumers. Brands are using a variety of newer media tools to reach these consumers including their own websites, online ads on third-party websites, search engine marketing, and email marketing. These tools are used primarily for brand building and demand generation.
eBay: Mobile Payments
Laura Chambers, senior director, PayPal Mobile at eBay, Inc., discussed a range of mobile payment innovations from PayPal and its development partners.
eBay: The Mobile Shopping Experience
Steve Yankovich, vice president of mobile, eBay, Inc., discussed how the company has transformed the mobile shopping space through eBay's shopping and buying apps and its Red Laser program.
How Intel "Works Smarter" in Mobile Marketing
Beth Lubov Butrymowicz, global media manager, Intel Corporation, discussed how Intel became one of the leaders in the mobile marketing space through its award-nominated "Work Smarter" mobile campaign.
Old Spice: "The Man Your Man Could Smell Like"
James G. Moorhead, North America Marketing, Brand Manager Old Spice, The Procter & Gamble Company (P&G), highlighted how Old Spice used social media and the digital environment to engage with consumers on a deeper level, ultimately regaining a strong relevancy with young men and garnering one of the greatest successes for the brand yet.
Old Spice: "The Man Your Man Could Smell Like"
James G. Moorhead, North America Marketing, Brand Manager Old Spice, The Procter & Gamble Company (P&G), highlighted how Old Spice used social media and the digital environment to engage with consumers on a deeper level, ultimately regaining a strong relevancy with young men and garnering one of the greatest successes for the brand yet.
