Digital, Social & Mobile Marketing
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Developments in European Television and New Media
Stephane Coruble, new business operations director, RTL Belgium, discussed the advancements Belgian TV has made in implementing video-on-demand and interactive TV advertising.
Developments in European Television and New Media
Stephane Coruble, new business operations director, RTL Belgium, discussed the advancements Belgian TV has made in implementing video-on-demand and interactive TV advertising.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
Army Gaming and New Media
Lieutenant Colonel Steven T. Fischer, digital program manager, new media concepts at the Office of the Assistant Secretary of the Army (Manpower and Reserve Affairs), and Eric Johnson, president of Ignited, discussed how the U.S. Army uses gaming to build awareness and encourage people to connect with its distinctive brand.
Army Gaming and New Media
Lieutenant Colonel Steven T. Fischer, digital program manager, new media concepts at the Office of the Assistant Secretary of the Army (Manpower and Reserve Affairs), and Eric Johnson, president of Ignited, discussed how the U.S. Army uses gaming to build awareness and encourage people to connect with its distinctive brand.
Social Gaming: Virtual Crops Yield Real Profits
Paul Verna, senior analyst, eMarketer, shared some enlightening statistics about the rapid growth of social gaming.
Social Gaming: Virtual Crops Yield Real Profits
Paul Verna, senior analyst, eMarketer, shared some enlightening statistics about the rapid growth of social gaming.
American Licorice: Navigating the Social Web
Aaron Johnson, director, consumer marketing, American Licorice Company, and Michael Kelly, consumer communications manager, American Licorice Company, discussed American Licorice’s new social media strategy, which was initiated eight months ago.
American Licorice: Navigating the Social Web
Aaron Johnson, director, consumer marketing, American Licorice Company, and Michael Kelly, consumer communications manager, American Licorice Company, discussed American Licorice’s new social media strategy, which was initiated eight months ago.
Bringing Pets and Pet Parents Together in the Social Media Space: Observations from PETCO
Natalie Malaszenko, director, social media and commerce, PETCO shared five rules for effectively using social media to drive sales.
Bringing Pets and Pet Parents Together in the Social Media Space: Observations from PETCO
Natalie Malaszenko, director, social media and commerce, PETCO shared five rules for effectively using social media to drive sales.
Del Monte: Engaging in Social Media
Doug Chavez, director, digital marketing, Del Monte Foods, discussed how marketers can organize internally when launching a social media program.
Del Monte: Engaging in Social Media
Doug Chavez, director, digital marketing, Del Monte Foods, discussed how marketers can organize internally when launching a social media program.
Driving Cause Related Marketing Through Social Media
Heather MacPherson, co-president, OgilvyWest, and Chris Gebhardt, general manager, TakePart, executive vice president of digital, Participant Media, discussed how brands can use social media to promote their social responsibility efforts.
Driving Cause Related Marketing Through Social Media
Heather MacPherson, co-president, OgilvyWest, and Chris Gebhardt, general manager, TakePart, executive vice president of digital, Participant Media, discussed how brands can use social media to promote their social responsibility efforts.
The Social Revolution at TurboTax
Seth Greenberg, vice president, global media & digital marketing at Intuit Inc., revealed how the company is utilizing its online community to drive significant revenue growth for TurboTax.
The Social Revolution at TurboTax
Seth Greenberg, vice president, global media & digital marketing at Intuit Inc., revealed how the company is utilizing its online community to drive significant revenue growth for TurboTax.
The Social Revolution at TurboTax
Seth Greenberg, vice president, global media & digital marketing at Intuit Inc., revealed how the company is utilizing its online community to drive significant revenue growth for TurboTax.
