Digital, Social & Mobile Marketing
First << 52535455565758 >> Last (59)
Gaming: Innovative New Customer Touchpoint
Mike Vorhaus, president of Magid Advisors, provided high-level insights on the escalating interest consumers have in gaming and discussed activity surrounding television game shows, television reality/competition shows, and online games.
Canoe Ventures: Interactive Marketing Update
Bruce Dennler, senior VP, agency relations at Canoe Ventures, Jim Garrity, chairman of Canoe Ventures’ Advisory Board, and Vicki Lins, chief marketing officer at Canoe Ventures, discussed many of the technologies and tactics being employed by forward-thinking marketers in the interactive television space and looked at the current state and likely future of this field.
Dove Hair Care: Gaming Case Study
Barret Roberts, lead communications manager at Unilever, and Bill Rouse, vice president at GSN, discussed Unilever's use of gaming to connect with its female target and build awareness, affinity, and purchase intent for its Dove line of hair care products.
Custom House: Identifying and Targeting Your Key Clients
Custom House, a Western Union company, is a foreign-exchange and international B-to-B payments company based in Canada, which recently began a global expansion to better serve small and medium-sized businesses around the world. Brian Harris, vice president, marketing and product management at Custom House, described how the marketing team developed a 360-degree campaign highlighting the company's key differentiators and value proposition.
Custom House: Identifying and Targeting Your Key Clients
Custom House, a Western Union company, is a foreign-exchange and international B-to-B payments company based in Canada, which recently began a global expansion to better serve small and medium-sized businesses around the world. Brian Harris, vice president, marketing and product management at Custom House, described how the marketing team developed a 360-degree campaign highlighting the company's key differentiators and value proposition.
Winning Strategies with Online Video for B-to-B Marketers
Gary Lombardo, director of product marketing at Brightcove, discussed how online video can be used to acquire, engage, and convert visitors on your website, and Linda Crowe, former group manager, media and production at Sun Microsystems, presented a case study on how Sun made online video a major part of its website experience to build a community and educate customers.
Winning Strategies with Online Video for B-to-B Marketers (Brightcove)
Gary Lombardo, director of product marketing at Brightcove, discussed how online video can be used to acquire, engage, and convert visitors on your website, and Linda Crowe, former group manager, media and production at Sun Microsystems, presented a case study on how Sun made online video a major part of its website experience to build a community and educate customers.
Winning Strategies with Online Video for B-to-B Marketers (Sun Microsystems)
Linda Crowe, former group manager, media and production at Sun Microsystems, presented a case study on how Sun made online video a major part of its website experience to build a community and educate customers.
Intel: Measuring What Matters
Becky Brown, director of social media, Arlene Villanueva, global media director, and Beth Butrymowicz, global media manager, shared Intel's measurement program for paid and social media integration and measurement.
Intel: Measuring What Matters
Becky Brown, director of social media, Arlene Villanueva, global media director, and Beth Butrymowicz, global media manager, shared Intel's measurement program for paid and social media integration and measurement.
B-to-B Social Media and the Dynamics of Peer Influence
Josh Bernoff, vice president and principal analyst at Forrester Research, Inc., described the four-step IDEA process B-to-B marketers can use to tap into customers: identify mass influencers, deliver social customer service, empower customers with mobile information, and amplify fan activity.
Real World Lessons on Effectively Engaging Facebook Fans
Intel's Ekaterina Walter discusses lessons learned in the real world, including how to encourage deep interactions with your fans and innovative ways of incorporating Facebook into your integrated marketing strategy in this webinar video.
Real World Lessons on Effectively Engaging Facebook Fans
Intel's Ekaterina Walter discusses lessons learned in the real world, including how to encourage deep interactions with your fans and innovative ways of incorporating Facebook into your integrated marketing strategy in this webinar presentation.
How Motorola Leveraged Social Media to Extend the Event Experience for B-to-B Customers
Belinda Hudmon, Interactive Marketing for Motorola Broadband Mobility Solutions, shared insights on a social media strategy that extends the experience of an event beyond the show floor through channels like Twitter, Flickr and YouTube.
How Motorola Leveraged Social Media to Extend the Event Experience for B-to-B Customers
Belinda Hudmon, Interactive Marketing for Motorola Broadband Mobility Solutions, shared insights on a social media strategy that extends the experience of an event beyond the show floor through channels like Twitter, Flickr and YouTube.
The Search Dilemma
Knowing the differences between search engine users could lead to more effective online advertising. New research suggests that audience size may not be the only factor worth considering when deciding which search engine to focus your efforts on.
Presentation: The Path to Consumer Engagement
Peggy Loos, director, media and interactive Marketing, The Coca-Cola Company, discussed how The Coca-Cola Company drives consumer engagement for their next generation of billion dollar brands.
The Path to Consumer Engagement
Peggy Loos, director, media and interactive Marketing, The Coca-Cola Company, discussed how The Coca-Cola Company drives consumer engagement for their next generation of billion dollar brands.
Benjamin Moore & Co.'s Nick Harris on Mobile and Social Media
Nick Harris, director, professional services at Benjamin Moore & Co., discussed how the brand uses social media and its branded mobile application to connect with consumers.
Coca-Cola's Michael Donnelly and Social Media
Michael Donnelly, group director, worldwide interactive marketing, The Coca-Cola Company, discussed Coca-Cola's "fans first" social media strategy.
