Digital, Social & Mobile Marketing

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DPAA: Media Behavior Institute on USA Touchpoints

Henry Laura, executive director, sales, Media Behavior Institute, presented findings from the USA Touchpoints mobile app program at the DPAA 2012 Digital Media Summit, and discussed how USA Touchpoints program is helping media dollars work harder through access to detailed consumer profiles in the context of daily life.

Get Your Game On

Advertisers have always found creative ways to generate a sense of value around their goods and services, but thanks to the explosion of digital video games, companies are delivering benefits on a whole new level. Learn how a number of brands are generating buzz with digital games.

Making a Splash

A number of prominent brands were honored at the 12th Annual ANA Multicultural Excellence Awards. Learn how Heineken, XOOM, and Ford successfully connected with multicultural audiences.

Boston Bruins Launch a Digital Network to Connect with Fans

Jen Compton, vice president of marketing, Boston Bruins and TD Garden, discussed how the Bruins became the first professional sports team to create a digital entertainment network.

DPAA Case Study: Jack in the Box

Patti Foley, director of marketing communications and merchandising, Jack in the Box, presented a case study at the DPAA 2012 Digital Media Summit on the recent “All American Jack” campaign which utilized digital place-based media.

Knowing the Right Customer Motivations for Deeper Digital Engagement

Kelly Jones, head of marketing insights, global insights & analytics, Microsoft Advertising, discussed the results of a recent study that identified the different ways consumers around the globe discover and engage with branded online content.

How MillerCoors Is Chartering the Future of Paid, Owned, and Earned Media

Brad Feinberg, group media manager, Miller Lite, Coors Light, new brand innovations, MillerCoors LLC, discussed the MillerCoors approach to paid, earned, and owned media.

Oscar Mayer Taste-a-Monials Case Study: Turning Sampling into Sentiment

Beth Goeddel, marketing director, Kraft Foods, Inc., and Sarah Hofstetter, president, 360i, shared how Kraft’s “Oscar Mayer Taste-a-Monials” campaign turned sampling into sentiment overnight by tapping into social media and mobile to yield extremely powerful results.

Oscar Mayer Taste-a-Monials Case Study: Turning Sampling into Sentiment

Beth Goeddel, marketing director, Kraft Foods, Inc., and Sarah Hofstetter, president, 360i, shared how Kraft’s “Oscar Mayer Taste-a-Monials” campaign turned sampling into sentiment overnight by tapping into social media and mobile to yield extremely powerful results.

The Marketing Store: Are Mobile Wallets Key to the Future of Loyalty?

Kurt Karlenzig, SVP global digital strategy, The Marketing Store, shared key takeaways for marketers as they work towards the future with loyalty and innovation-enabled mobile wallet and payment platforms.

Understanding Consumers’ Digital Behaviors

Scott Turner, EVP, agency and advertiser sales, GfK MRI, shared new data on consumers' digital behavior on tablet devices, including iPads and e-readers.

Understanding Consumers’ Digital Behaviors

Scott Turner, EVP, agency and advertiser sales, GfK MRI, shared new data on consumers' digital behavior on tablet devices, including iPads and e-readers.

Understanding Consumers’ Digital Behaviors

Scott Turner, EVP, agency and advertiser sales, GfK MRI, shared new data on consumers' digital behavior on tablet devices, including iPads and e-readers.

The Power of Like 2: How Social Marketing Works

This second white paper in comScore’s “U.S. Power of Like” series focuses on the impact of branded earned and paid media exposure on the behavior of Facebook fans and friends of fans.

The Power of Like: How Brands Reach and Influence Fans Through Social Media

This white paper from comScore examines the nature of reach and frequency of branded content on Facebook.

Madison & Wall: Putting the “Ad Time = Ad Money” Argument to Rest

This report from the Pivotal Research Group argues that the perennial notion that consumer time and ad money should match is flawed.

The Data Management Platform: Foundation for Real-Time Customer Engagement

This white paper examines how leading marketers are using Data Management Platforms (DMPs) to engage their customers more effectively and grow their businesses.

50 Content Marketing Ideas

This checklist from Trust eMedia contains 50 ideas for how marketers can promote their brands via improved content marketing.

A Guide to Google+

This guide from Trust eMedia breaks down how to use Google+, one of the newest social networking sites, for beginners.

Social Media Agency Checklist

This checklist from Trust eMedia provides a list of questions for marketers to consider before selecting a social media agency.

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