Digital, Social & Mobile Marketing
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Real World Lessons on Effectively Engaging Facebook Fans
Intel's Ekaterina Walter discusses lessons learned in the real world, including how to encourage deep interactions with your fans and innovative ways of incorporating Facebook into your integrated marketing strategy in this webinar video.
Real World Lessons on Effectively Engaging Facebook Fans
Intel's Ekaterina Walter discusses lessons learned in the real world, including how to encourage deep interactions with your fans and innovative ways of incorporating Facebook into your integrated marketing strategy in this webinar presentation.
How Motorola Leveraged Social Media to Extend the Event Experience for B-to-B Customers
Belinda Hudmon, Interactive Marketing for Motorola Broadband Mobility Solutions, shared insights on a social media strategy that extends the experience of an event beyond the show floor through channels like Twitter, Flickr and YouTube.
How Motorola Leveraged Social Media to Extend the Event Experience for B-to-B Customers
Belinda Hudmon, Interactive Marketing for Motorola Broadband Mobility Solutions, shared insights on a social media strategy that extends the experience of an event beyond the show floor through channels like Twitter, Flickr and YouTube.
The Search Dilemma
Knowing the differences between search engine users could lead to more effective online advertising. New research suggests that audience size may not be the only factor worth considering when deciding which search engine to focus your efforts on.
Presentation: The Path to Consumer Engagement
Peggy Loos, director, media and interactive Marketing, The Coca-Cola Company, discussed how The Coca-Cola Company drives consumer engagement for their next generation of billion dollar brands.
The Path to Consumer Engagement
Peggy Loos, director, media and interactive Marketing, The Coca-Cola Company, discussed how The Coca-Cola Company drives consumer engagement for their next generation of billion dollar brands.
Benjamin Moore & Co.'s Nick Harris on Mobile and Social Media
Nick Harris, director, professional services at Benjamin Moore & Co., discussed how the brand uses social media and its branded mobile application to connect with consumers.
Coca-Cola's Michael Donnelly and Social Media
Michael Donnelly, group director, worldwide interactive marketing, The Coca-Cola Company, discussed Coca-Cola's "fans first" social media strategy.
Coca-Cola's Michael Donnelly and Social Media
Michael Donnelly, group director, worldwide interactive marketing, The Coca-Cola Company, discussed Coca-Cola's "fans first" social media strategy.
eMarketer's Geoffrey Ramsey and the Outlook for Digital Media and Advertising
Geoffrey Ramsey, co-founder and chief executive officer of eMarketer, Inc., discussed a wide range of digital trends affecting marketing in 2010 including social media, online video, and mobile advertising.
eMarketer's Geoffrey Ramsey and the Outlook for Digital Media and Advertising
Geoffrey Ramsey, co-founder and chief executive officer of eMarketer, Inc., discussed a wide range of digital trends affecting marketing in 2010 including social media, online video, and mobile advertising.
Interview: The Huffington Post's Arianna Huffington
Arianna Huffington, co-founder and editor in chief of The Huffington Post, and Ken Auletta, journalist at The New Yorker discussed online and social media.
Interview: The Huffington Post's Arianna Huffington
Arianna Huffington, co-founder and editor in chief of The Huffington Post, and Ken Auletta, journalist at The New Yorker discussed online and social media.
Mars' Amanda Zaky on How to Leverage User-Generated Content
Amanda Zaky, manager of interactive, integrated marketing communications group, Mars U.S., and Lauren Nodzak, public relations manager, Mars Snackfood U.S., discussed the M&M's Most Colorful Contest and the social media efforts behind it.
Mars' Amanda Zaky on How to Leverage User-Generated Content
Amanda Zaky, manager of interactive, integrated marketing communications group, Mars U.S., and Lauren Nodzak, public relations manager, Mars Snackfood U.S., discussed the M&M's Most Colorful Contest and the social media efforts behind it.
MasterCard's Cheryl Guerin Discusses Building Connections Directly with Consumers
Cheryl Guerin, senior vice president, group head U.S. marketing and global digital marketing, MasterCard, discussed how MasterCard has moved its "priceless" campaign online.
MasterCard's Cheryl Guerin Discusses Building Connections Directly with Consumers
Cheryl Guerin, senior vice president, group head U.S. marketing and global digital marketing, MasterCard, discussed how MasterCard has moved its "priceless" campaign online.
Panel Discussion: Online Reputation Management
Case studies from Schick and the Syfy channel demonstrate how innovative brands with unique challenges made an impact with social media.
Panel Discussion: Online Reputation Management
Case studies from Schick and the Syfy channel demonstrate how innovative brands with unique challenges made an impact with social media.
