Digital, Social & Mobile Marketing
Where Social Media and Shopper Marketing Merge
Danielle Bottari, SVP at Mediavest, outlined how her agency is advising clients to get ahead of social media trends in shopper marketing.
Listening and Leading: Managing Brands in the Age of Consumer Control
Pete Blackshaw, EVP, digital strategic services, Nielsen, shared a broad spectrum of digital trends impacting marketers today.
The Social Web: A New Customer Service Channel for Building Loyalty
Wells Fargo's Tim Collins, senior vice president, experiential marketing, and Edward Terpening, vice president of social media, discussed how the brand launched its service-oriented "Ask Wells Fargo" Twitter channel in the middle of the recession.
A Social Media Campaign Paves the Way for a Traditional Media Encore: Everybody Knows Somebody Who Loves A Honda!
Tom Peyton, senior manager, national advertising at America Honda Motor Co., Inc., discussed how the brand used a multifaceted marketing campaign to tap into the loyalty and passion of Honda owners.
Transparency, Authenticity, and Responsiveness Are Keys to Success in Social Media
Danielle Wolfson, senior associate manager, interactive brand communications at Taco Bell, Inc., discussed how the brand is using social media to turn fans and followers into loyal brand evangelists and advocates.
Multi-Screen Case Study: Ford Motor Company and Microsoft Advertising
Brian Bos, senior vice president, team Detroit, Mindshare, and Jeff Plaisted, national sales manager, Microsoft Mobile Advertising, shared how Ford, in conjunction with Mindshare and Microsoft, has created a multi-screen consumer experience, that is geared toward driving people to Ford's mobile site and apps.
VTech and Meteor Solutions: Social Media Best Practices
VTech, Meteor Solutions, and the Ayzenberg Group presented concrete best practices and actionable strategies for creating social marketing campaigns. They also discussed a case study on VTech's social media campaign and illustrated with real-world examples how the right strategy, content, and tactics can make your next social media campaign a huge success.
Trends and Case Studies from the Marketing Trenches
Christopher Hosford, senior reporter at BtoB magazine/BtoBonline.com, shared insights, evolving trends, and best practices in search and social marketing, direct marketing, and telemarketing. He also presented case studies in these areas.
Cisco's Fully Integrated Journey
Carlos Dominguez, Senior Vice President, Cisco Systems, Inc., and Marilyn Mersereau, Senior Vice President, Corporate Marketing, Cisco Systems, Inc., discussed Cisco's use of new video technologies.
Coldwell Banker & Social Media
Michael Fischer, senior vice president, marketing, Coldwell Banker Real Estate, and Dana Haase, director of consumer marketing for Coldwell Banker Real Estate, described how the company is using social media to meet consumer needs and keep a century-old brand relevant in the digital age. Protocols for crisis management in relation to social-media activity were also shared.
Research Report: How Marketers View TV and Video Advertising
Is television really dead? Not according to the findings in a joint survey from the ANA and Forrester. Television budgets, like all media, may have taken a beating in this recession but there are still many opportunities in television and video advertising.
Word-of-Mouth Marketing That Goes Beyond Tactics -- A Fiskars Case Study
Chad Vincent, president of Fiskars Brands and Spike Jones of Brains on Fire lay out the blueprint for the creation of the "Fiskateers," Fiskars' crafting ambassador program. This best practice case study not only connected the company with its customers, it increased loyalty, online conversations, and sales - and that was only the beginning.
Word-of-Mouth Marketing That Goes Beyond Tactics -- Fiskars Case Study
Chad Vincent, president of Fiskars Brands and Spike Jones of Brains on Fire lay out the blueprint for the creation of the "Fiskateers," Fiskars' crafting ambassador program. This best practice case study not only connected the company with its customers, it increased loyalty, online conversations, and sales - and that was only the beginning.
"It's a 'New Normal' and There's No Going Back..."
Kira Wampler and Gretchen Harding at Intuit outlined principles for building a highly strategic social and word-of-mouth marketing program that drives business growth.
Findability and Usability: How Designing for Visibility Paid Off for Combined Insurance
Rob Garner, strategy director, iCrossing, and Hope Ross, account director, iCrossing, discussed a new web design and strategy that iCrossing developed for Combined Insurance.
Hammertime and Social Media
MC Hammer discussed how marketers can use social media to build their brands and increase the bottom line.
Small Business Insights: A New World for B-To-B Marketers
Marcy Shinder, VP, brand strategy and marketing of American Express OPEN, and Jason Rudman, director, OPENForum.com Strategy and Marketing, American Express OPEN, shared insights on the small business sector and key marketing trends in the 2009 "do more with less" economic climate and discussed the launch of OPEN Forum 2.0.
Who Owns Social Media?
A panel of industry experts discussed who should own social media—public relations agencies, traditional advertising agencies, or digital ad agencies.
How to Build a Social Media Strategy
Steve Ennen, Managing Director, Wharton Interactive Media Initiative and Lecturer in Marketing, Wharton School, discussed important things marketings should consider when advertising in the social media ecosystem.
Increasing Loyalty through the Customer Experience
Karen Brewer, VP of customer experience at Autodesk, discussed the company's newly-launched Autodesk Partner Portal and the importance of bringing the customer's voice into development process of online properties.
