Digital, Social & Mobile Marketing
Who Owns Social Media?
A panel of industry experts discussed who should own social media—public relations agencies, traditional advertising agencies, or digital ad agencies.
How to Build a Social Media Strategy
Steve Ennen, Managing Director, Wharton Interactive Media Initiative and Lecturer in Marketing, Wharton School, discussed important things marketings should consider when advertising in the social media ecosystem.
Increasing Loyalty through the Customer Experience
Karen Brewer, VP of customer experience at Autodesk, discussed the company's newly-launched Autodesk Partner Portal and the importance of bringing the customer's voice into development process of online properties.
HP Case Study: 31 Days of the Dragon WOM Marketing Program
Chris Aarons and Geoff Nelson of Buzz Corps shared the story behind their award-winning Hewlett Packard campaign.
HP Case Study: 31 Days of the Dragon WOM Marketing Program
Chris Aarons and Geoff Nelson of Buzz Corps shared the story behind their award-winning Hewlett Packard campaign.
The Changing Face of European Television
Frances Dovey, Interactive & Emerging Media Manager, Cadbury, and Robert Dreblow, Marketing Communications Director, World Federation of Advertisers, discussed the rise of VOD and interactive TV in the UK. The discussion featured a case study by Cadbury and the results of a WFA survey on non-traditional TV activities.
AT&T's Unique Perspective—Innovative Media Buyer and New Media Company
Chris Schembri, VP, Media Services, AT&T, discussed AT&T's marketing campaign for the Beijing Olympics and the steps that they are taking to incorporate new media and mobile marketing into their mainstream advertising.
Digital Solutions: Community Effort
This article discusses how online communities established by Welch Foods and Hallmark Cards are being used by marketers to gain valuable insights.
Google's Strategy: Trends for all Marketers
Penry Price, VP, Advertising Sales, North America, Google Inc., shared Google's eight digital trends that are applicable to all marketers.
Your Mobile Marketing Future Is Now
This article explores mobile marketing opportunities that have come about because of the creation of more powerful mobile devices.
Around the ANA: ANA Embraces Social Media
This article describes some of the things ANA has done to increase their presence online and ability to connect with marketing professionals and share valuable industry insight.
Longitudinal Media Experience Study
The Longitudinal Media Experience Study is a single source, occasion-based monitor of cross-platform media consumption. This presentation details the methodology and key findings from the first wave of research.
Five Trends Shaping Digital Marketing
Google Director of New York Advertising Sales Tim Castelli shares thoughts on the current trends shaping digital marketing, including the ways in which offline events drive online behavior and the importance of having your message accessible to customers 24/7.
Breaking with Tradition
The ongoing emergence of digital channels has changed the connection between marketers and end-users and has indeed shifted the importance of various marketing capabilities and functions. In this article Bob Barrett discusses work being done by companies on the cusp of this transition and highlights several findings from the ANA white paper, "Marketing and Media Ecosystems 2010."
Seven Ways to Rock Online
Erika Nardini, Director of Worldwide Branded Entertainment at Microsoft, offered best practices for using online media to build brands.
Beyond Social Networks: New Ways of Engaging Consumers With Social Media
If appropriately utilized, social networks have the potential to offer advertisers a variety of value propositions to suit their brand objectives. Credited with building MySpace's advertising platform, CEO and Co-Founder of SodaHead.com Jason Feffer covers the monetization and effectiveness of advertising on social networks.
HD — What's Really Behind the Curtain?
Neil Nguyen, EVP, Sales and Operations, DG FastChannel, and Nate Frink, VP, Operations, West, DG FastChannel, discussed the changes and challenges that advertisers and broadcasters will face when the mandated conversion to HD is complete.
Online Entertainment Content Development — Be Ready for 2008 and Beyond
The CEO of 60Frames Entertainment, Brent Weinstein, discussed the company's commitment to content creation and development for advertisers spanning multiple platforms such as video portals, social network, Web sites, mobile, and emerging broadband outlets.
MTV Games
MTV Networks' Bob Picunko, Vice President of Electronic Games & Interactive Products and Monty Sarhan, Vice President of Business & Legal Affairs, provided a 360-degree look at a complex multimedia deal.
Champion Facebook Initiative
Claire Edgar, Director of Marketing, Champion, Hanesbrands, Inc., and L. Lynnette Fuller-Andrews, Assistant General Counsel, Hanesbrands, Inc., discussed how Champion successfully employed Facebook to reengage college age consumers.
