Digital, Social & Mobile Marketing
FUNimation, the largest North American distributor of anime, reached its audience with free, paid, and subscription-based versions of an app that provided anime fans with loads of content in the palm of their hands.
Procter & Gamble designed an environmentally focused mobile ad campaign to reach its core demographic of moms.
Novartis’ “Get on Track” campaign is designed to help patients manage their high blood pressure by using a digital and mobile tracking site.
Condé Nast created a personal shopper companion app for Glamour that allowed users to receive style recommendations and save and share photographs from issues of the print magazine.
Fox created a video messaging campaign for users to engage with the cast of Glee, its popular TV program, and purchase each episode’s songs.
OppenheimerFunds developed an app for its financial advisors to use when discussing the opportunities available in developing countries to investors.
Google launched a site to encourage businesses of all sizes to create mobile-optimized websites.
Auto Trader built a mobile festival guide and gaming app to enhance its sponsorship of the U.K’.s Goodwood Festival of Speed.
Google set out to modernize the way people shopped through the launch of their tap-to-pay mobile payment technology Google Wallet.
To generate awareness, Tissot created a tablet game featuring its celebrity sports ambassadors.
Wanting to take its rich history of doing good to the next level, Yoplait created an interactive campaign where customers decoded brand messages on their mobile devices to earn points for local food banks.
TONI&GUY, a global leader in salons and hair styling education, created an iAd to showcase the different hairstyles it uses to transform men and women around the world.
Coca-Cola developed a mobile browser and data top-up program to engage with Brazilian teenagers.
Hennessy created a digital/social/mobile marketing campaign to promote its limited-edition label, designed by a renowned contemporary artist, for its V.S. bottle.
To promote its products to busy moms during the holiday season, Hershey’s created a rich media banner that expanded to feature four cookie recipes when tapped.
Hewlett-Packard created a mobile iAd to convince users to try its printer ink.
Hotels.com used sophisticated tracking and segmentation strategies to successfully launch its Android and iOS app in 42 countries in 2011.
HP worked with its retailers to create a push notification campaign for deals on its printers and ink.
To simplify booking and customize travel for its customers, Hyatt Hotels launched a free iPhone app.
Li-Ning, a popular Chinese athletic company, debuted a new app to encourage and reward people for walking around their cities.