Digital, Social & Mobile Marketing
Google set out to modernize the way people shopped through the launch of their tap-to-pay mobile payment technology Google Wallet.
To generate awareness, Tissot created a tablet game featuring its celebrity sports ambassadors.
Wanting to take its rich history of doing good to the next level, Yoplait created an interactive campaign where customers decoded brand messages on their mobile devices to earn points for local food banks.
TONI&GUY, a global leader in salons and hair styling education, created an iAd to showcase the different hairstyles it uses to transform men and women around the world.
Coca-Cola developed a mobile browser and data top-up program to engage with Brazilian teenagers.
Hennessy created a digital/social/mobile marketing campaign to promote its limited-edition label, designed by a renowned contemporary artist, for its V.S. bottle.
To promote its products to busy moms during the holiday season, Hershey’s created a rich media banner that expanded to feature four cookie recipes when tapped.
Hewlett-Packard created a mobile iAd to convince users to try its printer ink.
Hotels.com used sophisticated tracking and segmentation strategies to successfully launch its Android and iOS app in 42 countries in 2011.
HP worked with its retailers to create a push notification campaign for deals on its printers and ink.
To simplify booking and customize travel for its customers, Hyatt Hotels launched a free iPhone app.
Li-Ning, a popular Chinese athletic company, debuted a new app to encourage and reward people for walking around their cities.
United Methodist Communications shared the results of its Imagine No Malaria campaign with Methodist Church leaders at its annual conference.
Adcentricity developed a mobile campaign to drive customers to Canadian convenience stores.
The Istanbul Shopping Fest launched an integrated digital promotion campaign in several countries.
To mitigate unemployment rates in the construction industry during the recession, the International Union of Painters and Allied Trades delivered localized job alerts right to workers’ phones via text.
The iWee app was developed to help men monitor their urinary health and make it easier for their doctors to diagnose prostate issues.
In celebration of Jeep’s 70th anniversary, the Chrysler Group unveiled an interactive 360-degree timeline of the brand’s history at the 2011 North American International Auto Show.
This Key Findings Report includes topline findings from the 2012 Multicultural Marketing and Newer Media Survey. The survey was created to better understand how marketers are reaching out to their multicultural customer segments via newer media platforms (e.g., social media and mobile).
KFC China used a mobile website to launch a social gaming and price promotion awareness campaign for its new summertime beverages.