Digital, Social & Mobile Marketing
Kia Motors created the world’s biggest mobile ad campaign for cars to raise brand awareness for its Kia Cee’d car and to drive consumer engagement across 16 European markets, in 14 languages.
Kia optimized its mobile website for high-end smartphones and tablets, enabling consumers to build and price vehicles, find local dealers, and more, all with the touch of a finger.
Capitalizing on a spike in mobile website traffic, Krispy Kreme created a responsive website and an app to alert consumers when the Hot Light at the local store comes on.
Bravo’s ninth season of Top Chef added a cross-media integration to complement the on-air TV show, increase buzz, and engage viewers.
MilkPEP launched an integrated campaign that featured social media, promotions, QR codes, and in-store advertising to encourage consumers to make lattes at home.
DirecTV used SMS messaging in Argentina to generate 7,000 qualified leads in one day.
Starbucks, partnering with a popular check-in app and a third-party social mobile app, used cross-mobile integration to drive consumers to its stores in Eastern China.
The Museum of Fine Arts in Boston celebrated the opening of its new contemporary art wing with an integrated digital campaign designed to engage potential visitors.
To capitalize on the breakout performance of Jeremy Lin, the New York Knicks launched a “Linsanity” campaign focused on connecting with more fans via mobile.
Michaels Crafts created a scratch-off mobile coupon similar to a lottery ticket to drive sales during the holiday season.
Matli Yem, a major agricultural products company in Turkey, ran a mobile marketing campaign to increase sales and expand its mobile database.
Mazda added a mobile component to a successful campaign for the launch of the new Mazda2.
Mazda developed an interactive mobile campaign to promote the launch of the new Mazda3.
La Redoute, a French company, developed a mobile app in order to become more involved in the world of mCommerce.
P&G staged an ad campaign that generated awareness of bullying among teen girls.
Konica Minolta used print invitations and personalized QR codes to promote the launch of its new printer line.
313@Somerset devised a way to increase foot traffic in its mall by creating a geo-targeted app for nearby consumers.
For the first presidential campaign in 7,000 years, Egyptian candidates incorporated mobile technology to reach 50 million voters for political fundraising, messaging, and mobilization.
To introduce the TV show Modern Family to audiences in Singapore, a local TV network developed an interactive mobile ad.
Samsung developed a campaign to introduce the new Omnia W to smartphone users in India.