Digital, Social & Mobile Marketing

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Kia Motors Euro 2012

Kia Motors created the world’s biggest mobile ad campaign for cars to raise brand awareness for its Kia Cee’d car and to drive consumer engagement across 16 European markets, in 14 languages.

Kia Motors Mobile and Tablet Sites

Kia optimized its mobile website for high-end smartphones and tablets, enabling consumers to build and price vehicles, find local dealers, and more, all with the touch of a finger.

Krispy Kreme Hot Light App

Capitalizing on a spike in mobile website traffic, Krispy Kreme created a responsive website and an app to alert consumers when the Hot Light at the local store comes on.

Last Chance Kitchen

Bravo’s ninth season of Top Chef added a cross-media integration to complement the on-air TV show, increase buzz, and engage viewers.

Latte Love

MilkPEP launched an integrated campaign that featured social media, promotions, QR codes, and in-store advertising to encourage consumers to make lattes at home.

Lead Generation DirecTV 2012

DirecTV used SMS messaging in Argentina to generate 7,000 qualified leads in one day.

Let’s Merry Christmas Campaign

Starbucks, partnering with a popular check-in app and a third-party social mobile app, used cross-mobile integration to drive consumers to its stores in Eastern China.

Linde Family Wing

The Museum of Fine Arts in Boston celebrated the opening of its new contemporary art wing with an integrated digital campaign designed to engage potential visitors.

Linsanity and the New York Knicks

To capitalize on the breakout performance of Jeremy Lin, the New York Knicks launched a “Linsanity” campaign focused on connecting with more fans via mobile.

Make Your Joy Scratcher

Michaels Crafts created a scratch-off mobile coupon similar to a lottery ticket to drive sales during the holiday season.

Matli Yem Mobile Giveaway

Matli Yem, a major agricultural products company in Turkey, ran a mobile marketing campaign to increase sales and expand its mobile database.

Mazda Cranes

Mazda added a mobile component to a successful campaign for the launch of the new Mazda2.

Mazda Wind Tunnel

Mazda developed an interactive mobile campaign to promote the launch of the new Mazda3.

mCommerce

La Redoute, a French company, developed a mobile app in order to become more involved in the world of mCommerce.

Mean Stinks

P&G staged an ad campaign that generated awareness of bullying among teen girls.

Minolta’s Mobile Strategy

Konica Minolta used print invitations and personalized QR codes to promote the launch of its new printer line.

Mobile Marks the Shop

313@Somerset devised a way to increase foot traffic in its mall by creating a geo-targeted app for nearby consumers.

Mobilizing Egypt’s Presidential Race

For the first presidential campaign in 7,000 years, Egyptian candidates incorporated mobile technology to reach 50 million voters for political fundraising, messaging, and mobilization.

Modern Family

To introduce the TV show Modern Family to audiences in Singapore, a local TV network developed an interactive mobile ad.

Mohammed and the Mountain

Samsung developed a campaign to introduce the new Omnia W to smartphone users in India.

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