Digital, Social & Mobile Marketing
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Electronic Arts: The Mobile Explosion
Dave Madden, senior vice president, global media solutions at Electronic Arts, discussed how brands can reach a large global audience in a scalable and measureable way by integrating with the gaming experience.
HP Leverages Social Media to Reach Business-to-Business Customers
Alex Flagg, director, customer market and intelligence at HP, and Rebecca Hill, director, social media at Doremus, discussed the importance of developing a social media influencer strategy as a business-to-business marketing tool.
Lytro Turns Ph.D. Concepts into Cocktail Conversations
Kira Wampler, vice president, marketing at Lytro, discussed how Lytro has crafted a compelling story about their new consumer light field camera through the use of social media and word of mouth.
Lytro Turns Ph.D. Concepts into Cocktail Conversations
Kira Wampler, vice president, marketing at Lytro, discussed how Lytro has crafted a compelling story about their new consumer light field camera through the use of social media and word-of-mouth.
Qualcomm: Born Mobile
Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, Inc., discussed how mobile has become the largest technology platform in human history, and cited examples of how marketers can take advantage of this growing digital sixth sense.
Qualcomm: Born Mobile
Anand Chandrasekher, senior vice president and chief marketing officer at Qualcomm, Inc., discussed how mobile has become the largest technology platform in human history and cited examples of how marketers can take advantage of this growing digital sixth sense.
A Field Guide to the Four Types of Content Marketing Metrics
In this guide the Content Marketing Institute and Convince & Convert examine the four key types of content marketing metrics in an effort to help marketers better achieve their business goals.
Chango: Search Retargeting Barometer: Why Marketers Are Paying Attention
In this white paper Chango shares insights on how search retargeting (the fastest growing form of retargeting) is used for acquisitions, prospecting, and competitor conquests.
Chango: View-Through Attribution Exposed
In this white paper Chango examines the key arguments for and against the use of view-through attribution as a significant marketing metric.
Davis & Gilbert LLP: New FTC Mobile Privacy Guidelines
In this advertising alert Davis & Gilbert LLP provides updates to marketers on the Federal Trade Commission’s (FTC) new mobile privacy guidelines.
Leveraging Geo-Social Data to Unlock Mobile and Local Targeting at Scale
Brett Martin, CEO of Sonar, discussed how Sonar translates geo-social data into rich audience segments.
Leveraging Geo-Social Data to Unlock Mobile and Local Targeting at Scale
Brett Martin, CEO of Sonar, discussed how Sonar translates geo-social data into rich audience segments.
Maximizing the Power of Online Video
Kevin Nalty, YouTube “webstar” and former marketing director at Janssen Pharmaceuticals, a Johnson & Johnson company, shared a case study from Janssen and a roadmap for marketers to follow to create online video.
The Top 10 Burning Issues in Digital
Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
Adapt or Die: What Marketers Need to Know in the Digital Age
Jason Heller, CEO at Agiliti, Inc., discussed the marketer of the future, digital marketing trends, and the importance of creating a culture that fosters talent.
Adapt or Die: What Marketers Need to Know in the Digital Age
Jason Heller, CEO at Agiliti, Inc., discussed the marketer of the future, digital marketing trends, and the importance of creating a culture that fosters talent.
Adapt or Die: What Marketers Need to Know in the Digital Age
Jason Heller, CEO at Agiliti, Inc., discussed the marketer of the future, digital marketing trends, and the importance of creating a culture that fosters talent.
adidas’ “The Return” Utilizes YouTube Mini-Documentary Film Series to Fulfill Dreams and Inspire Consumers
Lia Vakoutis, head of digital strategy, sport performance at adidas America, Inc., and Fidel Parente, senior vice president, managing director at Carat Santa Monica, discussed adidas’ mini-documentary YouTube film series, “The Return of D. Rose.”
City Year, Inc. Utilizes Crowd-Sourcing in Social Media to "Make Better Happen"
Gillian Smith, chief marketing officer at City Year, Inc., discussed City Year’s recent groundbreaking marketing campaign, which reached 5.5 million people via authentic, crowd-sourced stories shared through social media.
Hilton Social Hospitality: Beyond the Front Desk
Vanessa Sain-Diéguez, director, social media planning and integration at Hilton Worldwide, shared insights gleaned from the strategy and launch of the Hilton Suggests program and discussed how the company has utilized creativity and innovation in social media to elevate the customer experience with the Hilton brand.
