Digital, Social & Mobile Marketing
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Direct Mail: You May Be Missing Out on a Powerful Tool
Mail volume might be down, but combining direct marketing with new media strategies has provided increased results. Get the top 10 direct mail best practices from the Direct Marketing Association.
Macy’s Case Study: Engaging the Omni-Channel Shopper
Jennifer Kasper, GVP, digital/new media & multicultural marketing, Macy's, Stephanie Lawrence, partner, group director, MEC:, and Allie Kline, CMO, 33Across, shared case studies that drove engagement and ownership of the Macy's brand through social media.
Macy’s Case Study: Engaging the Omni-Channel Shopper
Jennifer Kasper, GVP, digital/new media & multicultural marketing, Macy's, Stephanie Lawrence, partner, group director, MEC:, and Allie Kline, CMO, 33Across, shared case studies that drove engagement and ownership of the Macy's brand through social media.
Mail Drives Sales
Why integrate direct mail into our advertising? Short answer: it works. Case studies from Zappos, Dukky, and TruGreen show how mail is making a major difference in advertising and marketing campaigns of all kinds.
SocialShop: How People Use Social Media to Shop
Masha Sajdeh, chief shopper strategist, Leo Burnett, provided insight into how people use social media to shop, and what brands and retailers should do to develop a social shopping strategy.
SocialShop: How People Use Social Media to Shop
Masha Sajdeh, chief shopper strategist, Leo Burnett, provided insight into how people use social media to shop, and what brands and retailers should do to develop a social shopping strategy.
Best Practices In Social Media Production
Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.
Best Practices In Social Media Production
Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.
Best Practices In Social Media Production
Amanda Goodspeed, digital subject matter expert, APR, walked through the production process for social media and discussed the different types of social media productions, timing, and budgetary guidelines.
Kraft Macaroni & Cheese: You Know You Love It
Chris Miles, senior director, advertising, Kraft Foods North America, and Noelle O'Mara, senior brand manager, Kraft Foods North America, discussed Kraft’s decision to create a new branding campaign for Kraft Macaroni & Cheese.
Kraft Macaroni & Cheese: You Know You Love It
Chris Miles, senior director, advertising, Kraft Foods North America, and Noelle O'Mara, senior brand manager, Kraft Foods North America, discussed Kraft’s decision to create a new branding campaign for Kraft Macaroni & Cheese.
Ancestry.com Brings Families Together Through Social Media
Nick Cifuentes, director, global social media, Ancestry.com, discussed their focus on incorporating social media into the brand's overall marketing mix, as well as their approach to social media measurement and return on investment (ROI).
Ancestry.com Brings Families Together Through Social Media
Nick Cifuentes, director, global social media, Ancestry.com, discussed their focus on incorporating social media into the brand's overall marketing mix, as well as their approach to social media measurement and return on investment (ROI).
Audi of America: The Value of Talk
Loren Angelo, general manager, brand marketing, Audi of America, and Lucy Farey-Jones, partner and head of strategy, Venables, Bell & Partners, discussed the value of talk as Audi has successfully folded their social media platforms into their large brand campaigns.
Audi of America: The Value of Talk
Loren Angelo, general manager, brand marketing, Audi of America, and Lucy Farey-Jones, partner and head of strategy, Venables, Bell & Partners, discussed the value of talk as Audi has successfully folded their social media platforms into their large brand campaigns.
Electronic Arts: Being Social to Drive Engagement and Add Value
Dave Madden, senior vice president, global media solutions, Electronic Arts, discussed the ways in which marketers are utilizing social games to bring powerful, in-demand content to the gaming audience while reaching their target demographic and building brand affinity and engagement.
Popchips: Building a Social Brand One Snacker at a Time
Brian Pope, senior vice president, marketing, Popchips, discussed how Popchips uses social media via a grassroots marketing approach to build their brand and generate excitement in the snacking category.
Popchips: Building a Social Brand One Snacker at a Time
Brian Pope, senior vice president, marketing, Popchips, discussed how Popchips uses social media via a grassroots marketing approach to build their brand and generate excitement in the snacking category.
Digital Beer Advertising in Canada
According to Kantar Media, during the first three quarters of 2011, $54.4 million was spent on CPG Internet display advertising in Canada. Beer dominated the CPG beverage category in Canada, accounting for 52% of the digital beverage ad spend.
Social TV: The New Digital Water Cooler
Fernando Arriola, vice president, ConAgra Foods; Nadine McHugh, vice president, Colgate-Palmolive Company; and Mike Proulx, senior vice president, Hill Holiday, discussed the opportunities provided by social TV for marketers in a panel moderated by Tom Cunniff, vice president, Combe Incorporated.
